WooCommerce Products: A Beginner’s Guide to Featuring Products
So, you’ve set up your WooCommerce store, you’re adding products, and you’re ready to start raking in the sales! But how do you make certain products stand out from the crowd? That’s where featuring your products comes in. This guide will walk you through the process, step-by-step, in a way that’s easy to understand, even if you’re brand new to WooCommerce.
Think of it like this: imagine you walk into a physical store. Some items are prominently displayed on mannequins, endcaps, or eye-catching displays. They’re the “featured” items the store wants you to notice and buy. Featuring products in WooCommerce does the same thing – it helps you highlight specific items to attract your customers’ attention.
Why Feature Products in WooCommerce?
Featuring products is a powerful marketing tool. Here are a few key reasons why you should use it:
- Highlighting New Arrivals: Just launched a brand new product? Featuring it ensures it gets immediate visibility. Imagine you sell handmade jewelry. Featuring your latest gemstone pendant right after launch will drastically increase its chances of being seen and purchased.
- Boosting Sales of Key Products: Do you have a product that consistently sells well and generates good profit? Featuring it will keep it top-of-mind for your customers, leading to even more sales. Let’s say your best-selling item is a specific coffee blend. Featuring it on your homepage will remind customers to grab another bag.
- Promoting Seasonal or Limited-Time Offers: Got a special promotion or a limited-edition item? Featuring it creates a sense of urgency and encourages customers to buy before it’s gone. Think about featuring holiday-themed candles during the Christmas season.
- Showcasing Best Sellers: Highlighting your best-selling products builds trust and encourages new customers Check out this post: How To Add Banner In Product Category Page In Woocommerce to try your most popular items. Seeing a “featured” product with lots of positive reviews can sway a hesitant buyer.
- Quick Edit: Hover over the product you want to feature. You’ll see a few options appear below the product name, including “Quick Edit.” Click on “Quick Edit.”
- Edit: Click directly on the product title to open the full product edit page.
- Quick Edit: In the Quick Edit Learn more about How To Charge Per Item Shipping In Woocommerce Short Code panel, you’ll see a checkbox labeled “Featured.” Tick this box.
- Edit: On the main product edit page, look in the “Publish” meta box (usually located in the right-hand column). Click on “Edit” next to the “Catalog visibility” option. Then you will see “This Read more about How To Get Destination Shipping Woocommerce is a featured product” – check the box.
- Quick Edit: Click the “Update” button.
- Edit: Click the “Update” button.
- Homepage: Many themes have dedicated sections on the homepage to showcase featured products. This is the most common and impactful placement.
- Shop Page: Featured products might appear at the top of the shop page, perhaps in a carousel or a highlighted section.
- Widgets: You can use WooCommerce widgets to display featured products in your sidebar or footer.
- Custom Landing Pages: You can create specific landing pages just for featured products, which is great for running targeted promotions.
- Theme Options: Your theme often provides options Learn more about How To Populate Woocommerce Shopping Cart Using Links And Attributes to customize the appearance of featured products. Look in your theme’s customizer (Appearance > Customize) or theme options panel for settings related to featured products.
- WooCommerce Hooks and Filters: For more advanced customization, you can use WooCommerce hooks and filters. This requires some basic PHP knowledge. For example, you could use a filter to change the number of featured products displayed Explore this article on How To Use Woocommerce With WordPress on a page.
How to Feature a Product in WooCommerce: The Simple Steps
The good news is, featuring products in WooCommerce is incredibly easy. Here’s how:
1. Navigate to Your Products: From your WordPress dashboard, go to Products > All Products.
2. Find the Product You Want to Feature: Scroll through the list or use the search bar to locate the product you want to highlight.
3. Quick Edit or Edit the Product: You have two options here:
4. Locate the “Featured” Option:
5. Save Your Changes:
That’s it! The product is now marked as “featured.”
Where Will Featured Products Appear?
The appearance of featured products depends on your WooCommerce theme and any plugins you have installed. However, here are some common places where featured products are often displayed:
Example: Imagine you’re using a theme that supports a featured products carousel on the homepage. By featuring five of your best-selling items, they’ll be the first things customers see when they visit your store.
Customizing the Featured Product Display
While the core WooCommerce functionality allows you to mark products as featured, you might want more control over how they’re displayed. Here are some ways to customize the appearance:
// Example: Change the number of featured products on the shop page add_filter( 'woocommerce_product_query', 'custom_number_of_featured_products' );
function custom_number_of_featured_products( $q ) {
if ( ! is_admin() && is_shop() ) {
$q->set( ‘posts_per_page’, 8 ); // Display 8 featured products
$q->set( ‘meta_key’, ‘_featured’ );
$q->set( ‘meta_value’, ‘yes’ );
}
return $q;
}
- Plugins: There are various WooCommerce plugins that offer enhanced featured product features. Some plugins allow you to create custom featured product sliders, grids, or even schedule when products should be featured.
Tips for Effective Featured Product Selection
Choosing the right products to feature is crucial for maximizing their impact. Here are a few tips:
- Consider Your Target Audience: Who are your customers? What are they interested in? Choose products that appeal to their tastes and needs.
- Analyze Your Sales Data: Identify your best-selling products and focus on featuring them. Use WooCommerce’s built-in reports to track sales data.
- Run A/B Tests: Experiment with different featured product combinations to see what works best. Monitor your sales and adjust your strategy accordingly.
- Use High-Quality Images: Ensure your featured products have clear, attractive images that grab attention. A blurry or poorly lit image can discourage potential buyers.
- Write Compelling Product Descriptions: Highlight the key benefits and features of your featured products. Tell a story and entice customers to learn more.
In Conclusion
Featuring products in WooCommerce is a simple yet powerful way to boost sales and highlight key items in your store. By following the steps and tips outlined in this guide, you can effectively showcase your products and drive more traffic and revenue to your online store. Don’t be afraid to experiment and find what works best for your business! Good luck!
