WooCommerce: How to Add Products to a Page and Boost Sales
Introduction:
WooCommerce is a powerful and flexible e-commerce platform built on WordPress, allowing you to create and manage an online store with ease. One of the most fundamental aspects of running a successful WooCommerce store is knowing how to effectively add products to your pages. Simply having great products isn’t enough; you need to showcase them in a way that’s visually appealing, easy to navigate, and optimized for search engines. This article will guide you through different methods for adding products to your WooCommerce pages, allowing you to curate compelling storefronts and drive more sales. We’ll cover the standard approach, leveraging shortcodes, and even delving into using page builders for more sophisticated layouts. Get ready to transform your website into a selling machine!
Manually Adding Single Products in WooCommerce
The simplest way to add a product to a page in WooCommerce is to manually create a product and then link to it.
1. Create Your Product: First, ensure you’ve created your products in WooCommerce. Navigate to Products > Add New in your WordPress admin panel.
2. Add Product Details: Fill in all the necessary information, including:
- Product title
- Description
- Regular price and sale price (if applicable)
- Product image and gallery images
- Product categories and tags
- Product type (simple, grouped, variable, external/affiliate)
- Example: Displaying 8 products from the “featured” category:
- Attributes:
- `limit`: The number of products to display.
- `columns`: The number of columns in the product grid.
- `category`: The category of products to display.
- `orderby`: How to order the products (e.g., `date`, `popularity`, `rating`, `price`).
- `order`: The order direction (`ASC` or `DESC`).
- `sku`: Display products by SKU.
- `ids`: Display specific products by their IDs (comma-separated).
- Visual Editing: Create stunning layouts with a visual, drag-and-drop interface.
- Customization: Control every aspect of your product displays, from fonts and colors to spacing and layouts.
- WooCommerce Integration: Seamlessly integrate WooCommerce elements like product grids, single product pages, and add-to-cart buttons.
- Responsive Design: Ensure your product displays look great on all devices.
- Products: Display a grid of products with customizable options.
- Product Title: Display the title of a single product.
- Product Image: Display the featured image of a single product.
- Add to Cart Button: Add an add-to-cart button for a single product.
3. Publish the Product: Once you’ve added all the necessary details, click the “Publish” button.
4. Create or Edit a Page: Go to Pages > Add New (or edit an existing page).
5. Add a Link: In the page editor, write the text you want to use as the link (e.g., “Buy this Amazing Widget”). Highlight the text and click the “Insert/edit link” button (the chain icon).
6. Search for Your Product: Start typing the name of the product you just created. WooCommerce will automatically suggest matching products. Select the correct product.
7. Save and Preview: Click the “Apply” button (the arrow) to insert the link. Then, save the page and preview it to ensure the link works correctly.
While this method is straightforward, it’s not ideal for showcasing multiple products or creating visually engaging layouts.
Leveraging WooCommerce Shortcodes for Product Display
WooCommerce offers a range of shortcodes that allow you to embed products dynamically within your pages or posts. Shortcodes are small snippets of code enclosed in square brackets that WooCommerce interprets and replaces with the appropriate content. This approach gives you more flexibility in how you display your products.
Commonly Used WooCommerce Shortcodes:
* `[products]`: This versatile shortcode allows you to display multiple products based on various criteria.
[products limit=”8″ columns=”4″ category=”featured”]
* `[product_page id=”XXX”]`: Displays the full single product page for a specific product, where `XXX` is the product ID. You can find the product ID in the URL when editing the product in the WordPress admin.
* `[product_category category=”XXX”]`: Displays products belonging to a specific category, where `XXX` is the category slug.
* `[recent_products]`: Displays recently added products.
* `[featured_products]`: Displays featured products (products marked as featured in the product settings).
Example of Adding Products Using Shortcodes:
1. Edit your page: Go to Pages > All Pages and select the page you want to edit.
2. Insert the Shortcode: In the page editor, add a “Shortcode” block (in Gutenberg) or simply type the shortcode directly into the content area (in the Classic Editor).
3. Customize the Shortcode: Adjust the attributes of the shortcode to meet your specific needs. For example, if you want to show 4 products in 2 columns from the “clothing” category, the shortcode would look like this:
[products limit=”4″ columns=”2″ category=”clothing”]
4. Update and Preview: Update the page and preview it to see how the products are displayed.
Shortcodes provide a powerful way to embed product listings on your pages, but complex layouts might still require more advanced tools.
Using Page Builders for Enhanced Product Presentation
For even more control over the layout and design of your product displays, consider using a WordPress page builder like Elementor, Beaver Builder, or Divi. These page builders often have dedicated WooCommerce modules that allow you to drag and drop products, categories, and other WooCommerce elements directly onto your page.
Benefits of Using Page Builders for WooCommerce:
Example Using Elementor:
1. Install and Activate Elementor: If you don’t have it already, install and activate the Elementor plugin.
2. Edit Page with Elementor: Open the page you want to edit and click the “Edit with Elementor” button.
3. Add WooCommerce Elements: In the Elementor editor, search for “WooCommerce” in the widgets panel. You’ll find various WooCommerce-related widgets, such as:
4. Drag and Drop & Customize: Drag the desired WooCommerce widgets onto your page and customize them using Elementor’s options panel. You can select specific products to display, adjust the number of columns, change the styling, and much more.
5. Update and Preview: Click the “Update” button to save your changes and preview the page.
Page builders provide the ultimate flexibility in designing your WooCommerce storefront, allowing you to create truly unique and engaging shopping experiences.
Conclusion:
Adding products to your WooCommerce pages is a crucial step in setting up and managing a successful online store. From the simple manual linking to the advanced capabilities of page builders, there’s a method to suit every skill level and design requirement. By understanding and implementing these techniques, you can effectively showcase your products, improve user experience, and ultimately drive more sales. Experiment with different approaches to find what works best for your brand and target audience. Don’t be afraid to get creative and continuously optimize your product displays to maximize their impact! Remember to always preview your pages after making changes to ensure everything looks and functions as intended. Happy selling!
