How to Display Wholesale Prices to Specific Wholesale Roles in WooCommerce
Introduction: Reaching the Right Audience with Wholesale Pricing
Running a WooCommerce store that caters to both retail and wholesale customers presents unique challenges. One of the most crucial is displaying the correct pricing to the right customer group. Showing retail prices to wholesale clients, or vice-versa, can lead to confusion, lost sales, and a poor customer experience. This article provides a step-by-step guide on how to WooCommerce show wholesale prices to wholesale roles, ensuring only logged-in users with designated wholesale roles see the special pricing intended for them. Properly configuring this functionality can significantly improve your wholesale operations and foster stronger relationships with your valuable wholesale partners.
Implementing Role-Based Pricing in WooCommerce
Achieving this requires a multi-faceted approach, involving defining user roles, setting wholesale pricing, and conditionally displaying those prices based on the user’s role. Here’s a breakdown of the key steps:
#### 1. Defining Wholesale User Roles
First, you’ll need a way to identify your wholesale customers. WooCommerce itself doesn’t inherently have wholesale roles. You’ll need to use a plugin or custom code to create these roles. Several plugins can help, like “User Role Editor” or dedicated wholesale plugins. For simplicity, let’s assume you’ve created a role called “wholesale_customer“.
#### 2. Setting Wholesale Prices for Products
There are a few ways to set wholesale prices:
* Adding a Custom Field: This is a flexible method that allows you to Learn more about How To Set Up Woocommerce Ulitimate Member Option add a “Wholesale Price” field to each product. You’ll need a plugin like “Advanced Custom Fields (ACF)” or custom code to achieve this. ACF is a popular choice because it’s user-friendly and widely supported.
* Using a Wholesale Pricing Plugin: Many plugins are specifically designed for wholesale pricing. They often offer more advanced features like tiered pricing, minimum order quantities, and wholesale product categories.
Let’s assume you’ve used ACF and added a field named `wholesale_price` to each product. You can input the desired wholesale price on the product edit page.
#### 3. Conditionally Displaying Wholesale Prices
This is the crucial step where the magic happens. We’ll use code snippets within your theme’s `functions.php` file or a custom plugin to check the user’s role and display the appropriate price.
Here’s a sample code snippet you can adapt:
<?php
/
* Display wholesale price if the user has the ‘wholesale_customer’ role.
*/
function display_wholesale_price() {
global $product;
// Check if the user is logged in and has the ‘wholesale_customer’ role.
if ( is_user_logged_in() && current_user_can( ‘wholesale_customer’ ) ) {
$wholesale_price = get_post_meta( $product->get_id(), ‘wholesale_price’, true );
// Check if the wholesale price is set.
if ( ! empty( $wholesale_price ) ) {
echo ‘
Wholesale Price: ‘ . wc_price( $wholesale_price ) . ‘
‘;
}
}
}
add_action( ‘woocommerce_single_product_summary’, ‘display_wholesale_price’, 11 ); // Adjust priority as needed.
/
* Remove the default price if wholesale price is displayed.
*/
function remove_regular_price_for_wholesale() {
if ( is_user_logged_in() && current_user_can( ‘wholesale_customer’ ) ) {
remove_action( ‘woocommerce_single_product_summary’, ‘woocommerce_template_single_price’, 10 );
}
}
add_action( ‘woocommerce_before_single_product’, ‘remove_regular_price_for_wholesale’ );
Explanation:
- `is_user_logged_in()`: Checks if a user is logged in. This is essential for security.
- `current_user_can( ‘wholesale_customer’ )`: Verifies if the logged-in user has the `wholesale_customer` role.
- `get_post_meta( $product->get_id(), ‘wholesale_price’, true )`: Retrieves the wholesale price from the product’s custom field.
- `wc_price( $wholesale_price )`: Formats the price according to WooCommerce’s settings.
- `add_action( ‘woocommerce_single_product_summary’, ‘display_wholesale_price’, 11 )`: Hooks the function into the product page, displaying the wholesale price after the regular price (adjust the priority if needed).
- `remove_action()`: used to remove default price shown to logged in user as a `wholesale_customer`.
- Security: Always sanitize user input and validate data to prevent vulnerabilities.
- Template Overrides: You might need to modify your theme’s templates directly if the default `woocommerce_single_product_summary` hook doesn’t provide the desired placement.
- Plugin Conflicts: Ensure compatibility with other WooCommerce plugins. Test thoroughly after implementing these changes.
- Caching: Caching plugins can sometimes interfere with dynamic pricing. Configure your caching plugin to account for user roles.
- Variable Products: You’ll need to adapt the code to handle variable products and display wholesale prices for each variation. You can use the `woocommerce_variation_prices_html` filter.
- Quantity Breaks: For discount on volume, consider using more plugins.
- Log in as a regular customer and ensure you only see the retail price.
- Log in as a wholesale customer and verify that you see the wholesale price and the retail price is hidden.
- Log out and confirm that no price is displayed (or the retail price is displayed, depending on your requirements).
Important Considerations:
#### 4. Testing Thoroughly
After implementing the code or plugin, rigorously test the functionality:
Conclusion: Optimizing Your Wholesale WooCommerce Store
Implementing role-based pricing is crucial for effectively managing a WooCommerce store that caters to both retail and wholesale customers. By following the steps outlined in this article – defining user roles, setting wholesale prices, and conditionally displaying those prices using code snippets or plugins – you can ensure that the right customers see the right pricing. Remember to test thoroughly after implementation to ensure a seamless and accurate customer experience. This will not only improve your wholesale operations but also foster stronger relationships with your valuable wholesale partners, leading to increased sales and long-term success.
