How To View Most Used Coupons In Woocommerce

How to Find Your Most Popular WooCommerce Coupons (And Why You Should!)

So, you’re running a WooCommerce store and offering coupons, which is fantastic! Coupons are a great way to attract customers, boost sales, and clear out old inventory. But are you *really* leveraging them effectively? Do you know which coupons are your rockstars, driving the most purchases? Finding your most used coupons in WooCommerce is crucial for optimizing your marketing strategy and maximizing your return on investment. This article will walk you through how to do just that.

Why is it important to know which coupons are most used? Think of it this way: Imagine you’re running a “20% OFF” and a “Free Shipping” coupon simultaneously. If the “20% OFF” coupon is being redeemed ten times more often, it tells you something important! People are more responsive to price discounts than free shipping in this particular scenario. Knowing this allows you to:

• Optimize your marketing spend: Focus on promoting the coupons that are already working.
• Refine your coupon strategy: Maybe you need to tweak the less popular coupons or try different incentives.
• Understand customer preferences: Uncover what motivates your customers to make a purchase.
• Plan future promotions: Use the data to predict which types of coupons will be successful.

Method 1: Using the WooCommerce Reports

The simplest way to get an overview of your coupon usage is through the built-in WooCommerce reports. This is the quickest and easiest method, especially if you’re just looking for a general overview.

Here’s how:

1. Log into your WordPress dashboard.

2. Navigate to WooCommerce > Reports.

3. Click on the “Coupons” tab.

This tab provides a summary of coupon usage over a selected period. You’ll see:

• A graph showing coupon usage over time: Useful for identifying trends and campaign effectiveness.
• A table listing each coupon and the total discount amount it has generated: This is the key to finding your most used coupons – look for the highest discount amounts!

Example:

Let’s say you see a coupon named “SUMMER20” with a significantly higher discount amount than your other coupons. This tells you that “SUMMER20” has been applied to a larger volume of orders, making it a highly successful coupon.

Limitations:

While helpful, the WooCommerce reports have limitations:

• They don’t directly show *how many times* a coupon has been used. They only show the total discount amount. So, a high discount amount could be from fewer, larger orders or many smaller orders.
• There’s no direct sorting or filtering to explicitly rank coupons by usage count.
• Limited date range options.
• Cannot filter by product or category.

Method 2: Using the WooCommerce Admin Order List and Exporting the Data

This method requires a little more effort, but provides more granular data if you export it and manipulate it in a spreadsheet program. This is great for more detailed analysis but requires more time and setup.

1. Go to WooCommerce -> Orders.

2. Filter or search for orders using specific coupons: Unfortunately, there’s no direct filter for orders “using ANY coupon”. You’ll need to examine each order manually, or if you know some coupons, you can search based on the coupon code.

3. Export the orders data as a CSV file: WooCommerce has an export option, or you can use plugins that offer more flexible export features. Several plugins allow exporting detailed order data.

4. Open the CSV file in a spreadsheet program (like Excel or Google Sheets).

5. Analyze the “Coupon(s)” column:

• Create a pivot table or use formulas to count the occurrences of each coupon code.
• Sort the table by frequency to identify your most used coupons.

Example:

You exported your order data and found the “Coupon(s)” column. By using the `COUNTIF` formula in Google Sheets (or the equivalent in Excel), you can easily count how many times each coupon code appears in the column. For example:

`=COUNTIF(J:J,”WELCOME10″)`

This formula would count how many times the coupon code “WELCOME10” appears in column J (assuming that’s your “Coupon(s)” column).

Limitations:

• Time-consuming: Manually examining orders or even using the search function can be quite slow, especially for large stores.
• Requires technical skills: Using spreadsheet programs effectively requires some familiarity with formulas and pivot tables.
• Still Manual Intervention: Even with excel, it may take time to generate these reports

Method 3: Using a Plugin (Recommended for Detailed Analytics)

The most efficient and accurate way to track coupon usage is by using a dedicated WooCommerce analytics plugin. These plugins offer features specifically designed to provide detailed insights into your store’s performance, including comprehensive coupon reporting. This is the recommended method for most store owners because it provides detailed data and saves time.

Some popular options include:

• Metorik: A powerful WooCommerce analytics platform that provides in-depth reporting on coupons, products, customers, and more.
• Advanced Coupons for WooCommerce: This plugin not only allows you to create more advanced coupon types but also provides detailed tracking and analytics.
• Enhanced Ecommerce Google Analytics Plugin for WooCommerce: Enables advanced ecommerce tracking in Google Analytics, allowing you to analyze coupon performance within the Google Analytics interface.

Example using Metorik:

With Metorik, you can easily:

1. View a list of all your coupons.

2. See how many times each coupon has been used.

3. See the revenue generated by each coupon.

4. Filter by date range.

This level of detail gives you a clear picture of which coupons are driving the most sales and generating the most revenue.

“`php

// Example code to display coupon usage in a custom function (requires careful implementation and testing!)

function get_coupon_usage_count( $coupon_code ) {

global $wpdb;

$count = $wpdb->get_var( $wpdb->prepare(

“SELECT COUNT(p.ID)

FROM {$wpdb->posts} AS p

INNER JOIN {$wpdb->postmeta} AS pm ON p.ID = pm.post_id

WHERE p.post_type = ‘shop_order’

AND p.post_status IN (‘wc-processing’, ‘wc-completed’)

AND pm.meta_key = ‘_used_coupons’

AND pm.meta_value LIKE %s”,

‘%”‘ . $coupon_code . ‘”%’

) );

return $count;

}

// Usage:

// $coupon_code = ‘SUMMER20’;

// $usage_count = get_coupon_usage_count( $coupon_code );

// echo “Coupon ” . $coupon_code . ” has been used ” . $usage_count . ” times.”;

Important Notes About Code Example:

• This code is for demonstration purposes only. Do not directly copy and paste it into your theme’s `functions.php` file without understanding what it does.
• Security: Always sanitize and validate user input (like `$coupon_code`) to prevent security vulnerabilities.
• Performance: Running complex database queries can impact your site’s performance. Consider caching the results if you need to use this code frequently.
• Updates: WooCommerce’s database structure can change over time. Ensure the code is compatible with your WooCommerce version.

Benefits of using a Plugin:

• Detailed analytics: Plugins provide much more comprehensive data than the built-in WooCommerce reports.
• Ease of use: Most plugins have user-friendly interfaces that make it easy to access and interpret the data.
• Time-saving: Plugins automate the process of tracking and analyzing coupon usage, saving you valuable time.
• More accurate reporting: Plugins often have better algorithms for tracking and attributing coupon usage, leading to more accurate results.