How to Turn on Breadcrumbs in WooCommerce: A Step-by-Step Guide
Introduction:
Breadcrumbs, those little navigation links that appear at the top of your website, are more than just a visual flourish. They are a crucial element for improving user experience (UX) and boosting your website’s SEO. In the context of an e-commerce platform like WooCommerce, breadcrumbs help customers understand their location within your product catalog, enabling them to navigate back to parent categories with ease. This, in turn, can reduce bounce rates and encourage browsing, ultimately leading to higher sales. This article will provide a clear, step-by-step guide on how to turn on breadcrumbs in your WooCommerce store, along with considerations for customization and best practices.
Enabling Breadcrumbs in WooCommerce
The process of enabling breadcrumbs in WooCommerce is generally straightforward, but it depends on your theme. Some themes offer a built-in option, while others require code modifications. We’ll cover both scenarios.
Method 1: Using Theme Settings (The Simplest Approach)
Many modern WooCommerce themes have built-in options to enable breadcrumbs. This is the easiest and preferred method.
1. Access your WordPress Dashboard: Log in to your WordPress admin panel.
2. Navigate to Theme Options/Customizer: The location of the breadcrumbs setting varies depending on your theme. Look for options like:
- “Theme Options”
- “Appearance” -> “Customize”
- “Theme Settings”
- Yoast SEO: A popular SEO plugin that also includes breadcrumb functionality.
- Breadcrumb NavXT: A dedicated breadcrumb plugin with extensive customization options.
- From your WordPress dashboard, go to “Plugins” -> “Add New.”
- Search for “Yoast SEO.”
- Click “Install Now” and then “Activate.”
- Navigate to “SEO” -> “Search Appearance” in your WordPress dashboard.
- Click on the “Breadcrumbs” tab.
- Toggle the “Enable breadcrumbs” option to “Enabled.”
- Configure the settings to your preference, such as the separator character and the homepage label.
- Click “Save changes.”
- You’ll need to add a code snippet to your theme files to display the breadcrumbs. Yoast SEO provides the code snippet you need.
- The recommended location is in your theme’s `header.php` file, or in a relevant template file like `page.php` or `single.php`, within the appropriate HTML structure (e.g., `
3. Locate the Breadcrumbs Setting: Within your theme options, search for a section labeled “Breadcrumbs,” “Navigation,” or something similar. You might find it under “Header,” “Page,” or “General Settings.”
4. Enable Breadcrumbs: Look for a checkbox, toggle switch, or dropdown menu to enable breadcrumbs. Select the appropriate option (e.g., “Enable,” “Show,” “On”).
5. Save Changes: Click the “Save Changes” or “Publish” button to apply your settings.
6. Verify: Visit your WooCommerce shop page or a product page to confirm that breadcrumbs are now visible.
Example: If you’re using the Astra theme, you’d go to *Appearance -> Customize -> Global -> Breadcrumb*.
Method 2: Using a Plugin (If Your Theme Doesn’t Support It)
If your theme doesn’t offer a built-in option, you can use a plugin to add breadcrumbs to your WooCommerce store. Several excellent plugins are available, including:
Here’s how to enable breadcrumbs using Yoast SEO:
1. Install and Activate Yoast SEO:
2. Configure Yoast SEO Breadcrumbs:
3. Add the Breadcrumb Code to Your Theme: