How to Showcase Your Best Sellers: Featuring Products on Your WooCommerce Homepage
So, you’ve got a WooCommerce store and you’re ready to attract customers! One of the most effective ways to boost sales is by showcasing your best and most tempting products right on your homepage. Think of it as the virtual equivalent of strategically placing candy at the checkout counter – it’s hard to resist! This guide will walk you through how to show featured products on your homepage in WordPress WooCommerce, even if you’re a complete beginner.
Think about walking into a physical store. What catches your eye first? It’s usually the products displayed prominently near the entrance – the store’s way of saying, “Hey, these are our best!” Featuring products on your homepage does the same thing for your online store.
Why Feature Products on Your WooCommerce Homepage?
Featuring products is a smart move for several reasons:
- Increased Visibility: It puts your key products front and center, making them immediately visible to visitors.
- Boosted Sales: Highlighting popular or discounted items can significantly increase sales. Imagine someone landing on your homepage and immediately seeing a product they’ve been wanting – instant conversion!
- Improved User Experience: Helps customers quickly find what they’re looking for, especially if they’re new to your store. Instead of having to browse through hundreds of items, they see the curated “best of” selection.
- Promote Special Offers: Easily showcase sales, discounts, or new arrivals. Think “New Winter Coats! 20% Off This Week Only!” front and center.
- Highlight Brand Identity: Featuring certain products can help reinforce your brand image and what you specialize in. If you sell handmade jewelry, showcasing your most intricate pieces will emphasize that.
- Using the WooCommerce Shortcode (Simple and Effective):
- `limit=”8″`: This controls the number of featured products displayed (in this case, 8). Adjust this number as needed.
- `columns=”4″`: This determines the number of products displayed in each row (in this case, 4). Adjust this to fit your theme’s layout.
- `visibility=”featured”`: This tells WooCommerce to only display the products you’ve marked as “Featured.”
- Using the WooCommerce Product Grid Block (Gutenberg Editor):
- Using a Page Builder Plugin (More Control and Customization):
- High-Quality Images: Use clear, professional-looking images that showcase your products in the best light. A blurry or poorly lit photo can kill a sale instantly.
- Compelling Descriptions: Write concise and engaging descriptions that highlight the benefits of your featured products. Tell customers *why* they should buy it.
- Clear Call to Action: Make it easy for customers to purchase. Ensure there’s a clear “Add to Cart” button or a link to the product page.
- Mobile Responsiveness: Ensure your featured products display correctly on all devices (desktops, tablets, and smartphones). Most themes and page builders are mobile-responsive by default, but always double-check.
- A/B Testing: Experiment with different featured products and layouts to see what performs best. Try swapping out products weekly or monthly to keep your homepage fresh.
Marking Products as “Featured” in WooCommerce
First, you need to designate which products you want to feature. This is super easy!
1. Go to Products: In your WordPress dashboard, navigate to Products > All Products.
2. Find Your Product: Locate the product you want to feature.
3. Quick Edit: Hover over the product title and click on the “Quick Edit” link that appears.
4. Check the “Featured” Box: In the Quick Edit panel, you’ll see a “Featured” checkbox. Tick this box.
5. Update: Click the “Update” button.
Repeat this process for all the products you want to feature. Now, the magic happens on your homepage.
Displaying Featured Products on Your Homepage
There are several ways to display these featured products on your homepage. We’ll cover the most common and beginner-friendly methods:
This is the easiest method and works with most themes. WooCommerce provides a shortcode that you can insert into your homepage content.
1. Edit Your Homepage: Go to Pages > All Pages and find your homepage. Click “Edit”.
2. Insert the Shortcode: Add a new block (use the “+” icon) and choose the “Shortcode” block.
3. Enter the Shortcode: Paste the following shortcode into the block:
[products limit=”8″ columns=”4″ visibility=”featured”]
4. Update Your Page: Click the “Update” button.
Example: Imagine you’re selling coffee beans. You’ve marked your Ethiopian Yirgacheffe and Sumatran Mandheling as featured. The shortcode will display these, along with up to 6 other featured beans, in a grid layout on your homepage.
If you’re using the Gutenberg editor (the default WordPress editor), you can use the WooCommerce Product Grid block.
1. Edit Your Homepage: Go to Pages > All Pages and find your homepage. Click “Edit”.
2. Add the Product Grid Block: Add a new block (use the “+” icon) and search for “WooCommerce Product Grid”. Select it.
3. Configure the Block: In the block settings (usually on the right-hand side), you’ll find options to filter by “Featured Products”. You can also adjust the number of columns and rows.
4. Update Your Page: Click the “Update” button.
Page builders like Elementor, Beaver Builder, or Divi offer more advanced options for displaying featured products. They usually have dedicated WooCommerce widgets that allow you to filter by featured products and customize the layout extensively.
1. Install and Activate a Page Builder: If you haven’t already, install and activate your chosen page builder plugin.
2. Edit Your Homepage with the Page Builder: Open your homepage in the page builder.
3. Add a WooCommerce Product Widget: Search for a WooCommerce product widget (the name may vary depending on the page builder).
4. Filter by Featured Products: In the widget settings, find the option to filter by “Featured Products” or “Product Visibility” and select “Featured”.
5. Customize the Layout: Use the page builder’s tools to customize the layout, number of columns, product display options, and more.
6. Save Your Changes: Save your changes and preview your homepage.
Example: With Elementor, you could use the “Products” widget, set the “Query” to “Featured Products,” and then customize the appearance with different styling options, like adding a border or changing the font.
Tips for Making Your Featured Products Stand Out
Conclusion
Displaying featured products on your WooCommerce homepage is a simple yet powerful way to boost sales and improve the user experience. By following these steps, you can easily showcase your best sellers and attract more customers to your online store. Remember to use compelling visuals, write engaging descriptions, and make it easy for customers to purchase. Good luck!
