How to Display a “With Coupon Code” Price in WooCommerce: Boost Sales with Transparency
Introduction:
In the competitive world of e-commerce, every edge counts. Coupons are a powerful tool to attract customers and boost sales, but often, the presentation of coupon discounts in WooCommerce isn’t optimal. Many stores simply show the reduced price after the coupon is applied at checkout, leaving potential customers unaware of the great deal they’re missing out on if they *don’t* use a coupon. This article will guide you through the process of displaying a “with coupon code” price directly on your product pages in WooCommerce, improving transparency and encouraging more users to utilize your coupon offers. This increased visibility can significantly impact your conversion rates and overall revenue.
Main Part: Implementing the “With Coupon Code” Price Display
There are a few ways to achieve this, ranging from simple plugin solutions to more complex code customizations. We’ll explore both:
1. Using a WooCommerce Plugin
This is the easiest and recommended approach for most users, especially those less comfortable with coding. Several plugins are available in the WordPress repository that handle this functionality beautifully.
- Pros: User-friendly, no coding required, often offers customization options.
- Cons: Requires a plugin installation (potential performance impact, compatibility concerns).
Recommended Plugin: “Discount Price Display for WooCommerce” (example)
* Search for this or similar plugins in the WordPress plugin directory.
* Install and activate the plugin.
* Configure the plugin settings according to your needs. Typically, you’ll be able to customize the text that displays before and after the “with coupon” price.
* Test with a valid coupon code to ensure the display works correctly.
Explanation: These plugins automatically detect active coupon codes that are applicable to a product and calculate the discounted price. They then display this discounted price alongside the regular price on the product page, clearly indicating the potential savings.
2. Custom Code Implementation (Advanced)
If you prefer a more tailored solution or want to avoid installing another plugin, you can achieve this with custom code. This approach requires a bit of PHP knowledge.
Important: Before modifying your theme’s `functions.php` file, it’s highly recommended to create a child theme. This ensures that your changes won’t be overwritten during theme updates.
Steps:
1. Access your theme’s `functions.php` file (or the `functions.php` file of your child theme). You can do this via the WordPress theme editor (`Appearance > Theme Editor`) or via FTP.
2. Add the following code snippet:
<?php /**
// Check if a coupon code exists and is valid for the product
$coupon_code = ‘YOUR_COUPON_CODE’; // Replace with your coupon code
$coupon = new WC_Coupon( $coupon_code );
if ( $coupon->is_valid() && $coupon->is_valid_for_product( $product ) ) {
// Calculate the discounted price
$discount_amount = $coupon->get_amount();
$discount_type = $coupon->get_discount_type();
if ( $discount_type == ‘fixed_product’ ) {
$discounted_price = wc_price( wc_get_price_to_display( $product, array( ‘qty’ => 1, ‘price’ => $product->get_price() ) ) – $discount_amount );
} elseif ( $discount_type == ‘percent’ ) {
$discounted_price = wc_price( wc_get_price_to_display( $product, array( ‘qty’ => 1, ‘price’ => $product->get_price() ) ) * (1 – ($discount_amount / 100)) );
} else {
return $price; // Return original price if discount type is unknown
}
// Add the “With Coupon Code” text and discounted price
$price .= ‘
With Coupon Code: ‘ . $coupon_code . ‘: ‘ . $discounted_price . ‘‘;
}
return $price;
}
add_filter( ‘woocommerce_get_price_html’, ‘custom_woocommerce_coupon_price’ );
add_filter( ‘woocommerce_variable_sale_price_html’, ‘custom_woocommerce_coupon_price’ ); // For variable products
add_filter( ‘woocommerce_variable_price_html’, ‘custom_woocommerce_coupon_price’ ); // For variable products
?>
3. Replace `YOUR_COUPON_CODE` with the actual coupon code you want to display.
4. Save the `functions.php` file.
Explanation of the code:
* The code defines a function `custom_woocommerce_coupon_price` that filters the `woocommerce_get_price_html` hook, which is responsible for displaying the price on the product page.
* It checks if a specific coupon code exists and is valid for the current product.
* If the coupon is valid, it calculates the discounted price based on the coupon’s discount type (fixed product or percent).
* Finally, it appends a line of text to the original price, displaying the “With Coupon Code” message and the calculated discounted price.
Important Considerations for Custom Code:
- Specific Coupon Code: This code works with a single, predefined coupon code. You’ll need to modify it if you want to dynamically detect the best available coupon.
- Variable Products: The code includes filters for variable product prices. Make sure to test it thoroughly with variable products to ensure it displays correctly.
- Customization: You can customize the text and formatting of the “With Coupon Code” message within the code.
- Error Handling: Consider adding more robust error handling to handle cases where the coupon is invalid or the discount calculation fails.
Conclusion:
Displaying a “with coupon code” price in WooCommerce is a simple yet effective way to increase transparency and drive more sales. By clearly showcasing the potential savings, you can encourage customers to use your coupons and ultimately boost your conversion rates. Whether you choose a plugin-based solution for ease of use or a custom code implementation for greater control, the key is to make your coupon offers visible and appealing to your customers. Remember to test your implementation thoroughly to ensure it works correctly and provides an accurate and engaging shopping experience. A clear and attractive display of coupon savings can significantly contribute to the success of your WooCommerce store.
