How to Set Featured Products in WooCommerce: A Complete Guide

WooCommerce is a powerful e-commerce platform, but showcasing your best products effectively is crucial for driving sales. One excellent way to highlight your top sellers, new arrivals, or special offers is by using WooCommerce’s featured product functionality. This guide will walk you through the process, from enabling the feature to strategically displaying your featured products on your website.

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Before you can start featuring products, you need to ensure that the “Featured” product attribute is properly enabled within your WooCommerce settings. This is a straightforward process, but it’s the foundation for everything that follows.

1. Accessing WooCommerce Settings

• Log in to your WordPress dashboard.
• Navigate to WooCommerce > Settings.

Click on the Products tab.

2. Enabling the Featured Product Option

Within the Products tab, you should find a section dedicated to product attributes. Make sure the checkbox next to “Featured” is checked. If it’s not, check the box and save your changes. This will activate the “Featured” attribute for all your products.

3. Selecting Featured Products

Now that the “Featured” attribute is active, you can begin designating specific products as featured. This can be done individually for each product, or you can use bulk editing if you have many products.

• Individual Product Selection: Navigate to Products > All Products. Edit each product you want to feature. On the product edit page, you will find a checkbox labeled “Featured”. Check the box to mark it as featured and save your changes.

Bulk Editing: For multiple products, use the bulk editing feature. Select the products you want to feature, choose “Edit” from the bulk actions dropdown, and then check the “Featured” box in the bulk edit screen. Remember to click “Update” to save your changes. This is particularly useful if you’re featuring a large number of Read more about How To Change The Breascrumbs In Woocommerce products simultaneously.

Displaying Your Featured Products

Once you’ve selected your featured products, the next step is to display them prominently on your website. There are several ways to achieve this:

1. Using the WooCommerce Default Featured Products Widget

WooCommerce provides a built-in widget specifically for showcasing featured products. You can add this widget to any widget-ready area of your theme (such as sidebars or footers). Simply drag and drop the “Featured Products” widget into your desired location and configure its settings (title, number of products to display, etc.).

2. Using a Featured Products Shortcode

WooCommerce also offers a shortcode,

, that you can insert into any page or post using the visual or text editor. This provides a flexible way to display featured products anywhere on your site. You can customize the shortcode with various attributes for greater control over the output.

3. Using a WooCommerce Theme’s Built-in Functionality

Many WooCommerce-compatible Check out this post: How To Change Store Notice Color Woocommerce themes include dedicated sections or templates for displaying featured products on the homepage or other key pages. Discover insights on How To Restore Earlier Version Of Woocommerce Consult your theme’s documentation to see if it offers this functionality. This often provides the most seamless integration.

Conclusion

Setting up and displaying featured products in WooCommerce is a simple yet powerful way to improve your online store. By following the steps outlined above, you can effectively highlight your best products and boost your sales. Remember to experiment with different display methods to find the best approach for your specific theme and customer experience. Using a combination of widgets, shortcodes, and theme features can give you maximum flexibility.