How To Send Coupon Code To Customer In Woocommerce

How to Send Coupon Codes to Customers in WooCommerce (The Easy Guide)

Introduction:

Want to boost sales, reward loyal customers, or incentivize new sign-ups? Sending coupon codes to customers in WooCommerce is a powerful strategy to achieve these goals. This article provides a comprehensive guide on how to effectively distribute coupon codes within your WooCommerce store, ensuring a smooth and profitable experience for both you and your customers. We’ll cover various methods, from manual distribution to automated solutions, so you can choose the option that best suits your needs.

Main Part:

Methods for Sending Coupon Codes in WooCommerce

There are several ways to distribute coupon codes in WooCommerce. Let’s explore the most common and effective methods:

• Manual Coupon Code Distribution:

This is the most basic method and involves manually creating and distributing coupon codes.

• Creating the Coupon:
• Go to WooCommerce > Coupons in your WordPress dashboard.
• Click “Add Coupon”.
• Enter a code (e.g., WELCOME10) or generate one automatically.
• Configure the coupon settings:
• Discount type: Percentage discount, fixed cart discount, or fixed product discount.
• Coupon amount: The value of the discount.
• Allow free shipping: Enable if the coupon provides free shipping.
• Coupon expiry date: Set an expiration date for the coupon.
• Usage restriction: Set minimum spend, individual use only, exclude sale items, categories, and products.
• Usage limits: Limit coupon usage per coupon and per user.
• Click “Publish” to save the coupon.
• Distributing the Coupon:
• Email: Manually email the coupon code to individual customers or segments using your preferred email client.
• Direct Messaging: Share the coupon code through social media direct messages.
• Phone: Communicate the coupon code verbally via phone.
• Using WooCommerce’s Built-in Email System (For Order Completion):

While WooCommerce doesn’t have a built-in feature to automatically send coupons upon signup, you can include coupon codes in the “Order complete” email.

• Go to WooCommerce > Settings > Emails.
• Click on the “Order complete” email.
• Edit the email content to include a thank you message and a coupon code for their next purchase.
• Example: “Thank you for your order! As a token of our appreciation, use code THANKS10 for 10% off your next purchase.”
• Remember to create the coupon beforehand (as described above).
• Using a Dedicated Email Marketing Plugin:

This is the most efficient and scalable method, especially for larger stores. Email marketing plugins allow you to automate coupon code distribution based on various triggers.

• Choose a Plugin: Popular options include Mailchimp, Klaviyo, ActiveCampaign, and Omnisend. Most integrate seamlessly with WooCommerce.
• Integrate with WooCommerce: Follow the plugin’s instructions to connect it to your WooCommerce store.
• Create a Segment or List: Segment your customers based on criteria like purchase history, location, or signup date.
• Set Up Automation:
• Welcome Email: Send a coupon code to new subscribers upon signup.
• Abandoned Cart Recovery: Offer a discount to customers who abandoned their cart.
• Loyalty Program: Reward repeat customers with exclusive coupon codes.
• Birthday Offer: Send a special coupon on the customer’s birthday.
• Personalize the Email: Use the plugin’s personalization features to address customers by name and create a more engaging experience.
• Track Results: Monitor the performance of your coupon campaigns to see which ones are most effective.
• Using a WooCommerce Coupons Plugin:

Several plugins are specifically designed to enhance coupon functionality in WooCommerce.

• Examples: Smart Coupons, Advanced Coupons, Coupon Generator for WooCommerce.
• Features: These plugins offer advanced features like:
• Generating unique coupon codes in bulk.
• Automatic coupon application.
• URL coupons (applying coupons automatically when a specific URL is visited).
• Gift certificates.
• Conditional coupons (applying coupons based on certain conditions).

Best Practices for Sending Coupon Codes

• Clear Communication: Make sure the terms and conditions of the coupon are clearly stated (e.g., expiration date, minimum spend).
• Targeted Offers: Send coupons relevant to your customers’ interests and purchase history.
• Personalization: Use personalization to make your emails more engaging.
• Mobile Optimization: Ensure your emails and landing pages are optimized for mobile devices.
• Track and Analyze: Monitor the performance of your coupon campaigns and make adjustments as needed.
• Promote Scarcity: Create a sense of urgency by setting an expiration date for your coupons.
• A/B Testing: Experiment with different coupon amounts, discount types, and email subject lines to see what works best.

Conclusion:

Sending coupon codes in WooCommerce is a proven method to drive sales and build customer loyalty. By choosing the right method and following best practices, you can create effective coupon campaigns that benefit both your business and your customers. Whether you opt for manual distribution, leverage WooCommerce’s built-in emails, or invest in a dedicated email marketing plugin, remember to always prioritize clear communication, targeted offers, and data-driven decision-making. Start experimenting today to find the coupon strategy that maximizes your WooCommerce store’s potential!