How to Remove “Call for Price” in WooCommerce: A Beginner’s Guide
Are you tired of seeing “Call for Price” on your WooCommerce products instead of the actual price? While “Call for Price” can be a useful strategy in some situations (like selling highly customized or very expensive items), it can also discourage potential customers who prefer transparency and instant gratification. This article will guide you through several ways to remove “Call for Price” from your WooCommerce store, even if you’re new to WordPress.
Why Remove “Call for Price”?
Before we dive in, let’s quickly understand why you might want to remove “Call for Price” in the first place:
* Lower Conversion Rates: Many customers prefer seeing a price upfront. “Call for Price” adds an extra step and some might just move on to a competitor with readily available pricing. Think about it: would you call to ask the price of a t-shirt you see online, or just buy one that already shows the price?
* Increased Customer Inquiries: You’ll likely receive more phone calls and emails asking about pricing, which can consume valuable time.
* Lack of Transparency: Some customers might perceive “Call for Price” as hiding something or being unnecessarily complicated.
However, “Call for Price” *can* be beneficial if:
* You sell highly customizable products: Pricing depends on the specific configuration the customer wants.
* Your prices fluctuate frequently: Raw materials, for example, might change in price quickly.
* You want to filter out less serious buyers: Only serious buyers are willing to make the call, increasing the odds that you’ll close a sale with that lead.
If you’ve weighed the pros and cons and decided to ditch “Call for Price,” let’s get started!
Method 1: The Simple Fix: Just Enter a Price!
This is the most straightforward solution! WooCommerce’s default behavior is to *only* display “Call for Price” if you haven’t entered a regular price for your product.
1. Log in to your WordPress dashboard.
2. Go to Products > All Products.
3. Edit the product where you’re seeing “Call for Price.”
4. In the “Product data” metabox (usually below the main content editor), under the “General” tab, enter a price in the “Regular price” field.
If you’re running a sale, also enter a price in the “Sale price” field. This will display the regular price crossed out and the sale price highlighted.
5. Click “Update” to save your changes.
Example: Let’s say you’re selling a coffee mug. You currently haven’t entered any price details, so the front end displays “Call for Price”. You enter $12.99 in the “Regular price” field. Now, when someone visits the product page, they’ll see the mug is priced at $12.99! Simple, right?
Method 2: Removing Custom Code or Plugins That Cause the Issue
Sometimes, the “Call for Price” message is displayed due to custom code snippets or plugins you’ve installed in the past. You’ll need to identify and disable or remove them.
1. Deactivate Plugins: Go to Plugins > Installed Plugins in your WordPress dashboard. Deactivate plugins one by one, checking after each deactivation to see if the “Call for Price” message disappears. Pay close attention to plugins related to pricing, quotes, or product customization.
2. Check Your Theme’s `functions.php` File: Many tutorials online suggest adding code snippets to your theme’s `functions.php` file. This is a common place for custom code to reside.
Important: Before editing your `functions.php` file, create a backup of your theme! Mistakes in this file can break your site.
- Go to Appearance > Theme File Editor (or Theme Editor, depending on your theme).
- Select your active theme from the dropdown menu at the top right.
- Look for `functions.php` in the list of files.
- Carefully review the code for any snippets related to “Call for Price,” “price inquiry,” or “hide price.” If you find something suspicious, comment it out (add `//` at the beginning of each line) and save the file.
- If that solves the issue, you can safely remove the commented-out code. If not, uncomment it to restore the original functionality.
Example: You installed a “Request a Quote” plugin a while ago but forgot about it. This plugin might be overriding the default WooCommerce behavior and displaying “Call for Price” instead of the actual price. Deactivating the plugin might fix the issue.
Method 3: Using CSS to Hide “Call for Price” (Use with Caution!)
This method is a workaround. It *hides* the “Call for Price” text using CSS, but it doesn’t actually solve the underlying issue. Use this only as a last resort or if you have a specific reason for doing so.
1. Identify the CSS Selector: You’ll need to find the CSS selector that targets the “Call for Price” text. Use your browser’s developer tools (right-click on the text and choose “Inspect” or “Inspect Element”) to find it. It might be a class like `.call-for-price` or something similar.
2. Add Custom CSS: Go to Appearance > Customize > Additional CSS in your WordPress dashboard.
3. Add the CSS Rule: Enter the following CSS rule, replacing `.call-for-price` with the actual selector you found:
.call-for-price {
display: none !important;
}
The `!important` declaration ensures that your CSS rule overrides any other conflicting rules.
4. Click “Publish” to save your changes.
Reasoning: This method essentially makes the “Call for Price” text invisible to the user. However, it’s not ideal because the underlying issue (lack of price information) still exists. It’s better to address the root cause by entering the price in the product settings.
Important Considerations:
* Caching: After making any changes, clear your website’s cache (if you’re using a caching plugin) and your browser’s cache to ensure that the changes are displayed correctly.
* Theme Compatibility: The exact steps and locations of settings might vary slightly depending on your WooCommerce theme. Refer to your theme’s documentation for specific instructions.
* Child Themes: If you’re making changes to your theme (like editing `functions.php`), it’s best practice to use a child theme. This prevents your changes from being overwritten when you update your parent theme.
By following these steps, you should be able to successfully remove “Call for Price” from your WooCommerce store and provide a better shopping experience for your customers! Remember to always back up your website before making any significant changes. Good luck!
