How to Mark Purchased Products in WooCommerce: A Beginner’s Guide
So, you’re running a WooCommerce store, which is fantastic! But sometimes, you need to know which products a specific customer has already bought. This helps you in several ways, from offering better support to creating personalized marketing campaigns. This guide will walk you through different methods, from simple plugins to code snippets, all explained in a newbie-friendly way.
Why Mark Purchased Products? Think Like a Business Owner
Imagine this:
* Scenario 1: Customer Support: A customer contacts you about a product. Wouldn’t it be helpful to know if they’ve already purchased and used it before recommending troubleshooting steps?
* Scenario 2: Upselling: You don’t want to recommend a product they already own. Showing “Already Purchased” avoids annoying the customer and suggests relevant add-ons instead. For instance, if they bought your “Photography Basics” course, you could suggest “Advanced Photography Techniques.”
* Scenario 3: Personalized Marketing: Target customers who haven’t bought a specific product with a compelling discount. Avoid sending irrelevant offers to existing owners.
Marking purchased products isn’t just about efficiency; it’s about creating a better customer experience and boosting sales.
Method 1: Using Plugins (The Easiest Route)
The easiest way to mark purchased products is by using a dedicated plugin. This eliminates the need for coding and provides a user-friendly interface. Here are a couple of excellent options:
* WooCommerce Already Purchased Products: This plugin (or similar ones available in the WordPress plugin repository) typically adds a “Purchased” or “Already Bought” badge to products a customer has previously ordered. Installation Read more about How To Remove Additional Information In Woocommerce Product Page is straightforward: install, activate, and configure (if needed, some offer customization options).
* Benefits of Plugins:
- No Coding Required: Easy for beginners.
- Quick Implementation: Setup takes minutes.
- Often Customizable: You can usually change the text, color, and position of the “Purchased” label.
Method 2: Custom Code (For the Adventurous!)
If you’re comfortable with a little code, you can achieve this functionality with a custom snippet. This gives you greater control and customization.
Important: Before making any code changes, always back up your website! Also, make sure you are editing your child theme so any changes won’t be lost when the parent theme updates.
Step 1: Add the Code to Your `functions.php` File (or a custom plugin)
Add the following code snippet to your child theme’s `functions.php` file or a custom plugin. Remember to replace `’my_woocommerce_single_product_summary’` with the appropriate WooCommerce action hook if needed.
<?php
function my_mark_purchased_products( $product ) {
if ( is_user_logged_in() ) {
$user_id = get_current_user_id();
if ( wc_customer_bought_product( $user_id, $user_id, $product->get_id() ) ) {
echo ‘
‘;
}
}
}
add_action( ‘woocommerce_single_product_summary’, ‘my_mark_purchased_products’, 11 ); // Adjust priority as needed
?>
Explanation:
* `wc_customer_bought_product( $user_id, $user_id, $product->get_id() )`: This WooCommerce function checks if the current user (`$user_id`) has purchased the current product (`$product->get_id()`). The second `$user_id` parameter is the user’s account ID and should also be `$user_id`.
* `echo ‘
‘;`: If the user *has* bought the product, this line outputs a simple “Already Purchased” message wrapped in a `div` with the class “already-purchased”. You can customize the message and HTML as needed.
* `add_action( ‘woocommerce_single_product_summary’, ‘my_mark_purchased_products’, 11 );`: This line hooks the `my_mark_purchased_products` function into the `woocommerce_single_product_summary` action. This action determines *where* on the product page the message will appear. Experiment with the priority (the number `11`) to adjust the position. Lower numbers execute earlier. Check out this post: How To Change Theme To Woocommerce Basic Important: The hook location might need adjusting based on your theme’s structure. Inspect the product page source code to find an appropriate hook.
Step 2: Add CSS Styling (Optional, but Recommended)
Add the following CSS to your theme’s `style.css` file (or using the WordPress customizer) to Check out this post: How To Improve Woocommerce Speed style the “Already Purchased” message:
.already-purchased {
background-color: #e2f0cb; /* Light green background */
color: #006400; /* Dark green text */
padding: 5px 10px;
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border-radius: 5px;
margin-top: 10px;
font-weight: bold;
}
This will make the message more visually appealing and easier to notice.
Breaking down the CSS:
* `background-color`: Sets the background color of the box.
* `color`: Sets the text color.
* `padding`: Adds space around the text inside the box.
* `border-radius`: Rounds the corners of the box.
* `margin-top`: Adds space above the box.
* `font-weight`: Makes the text bold.
Method 3: Adjusting the “Add to Cart” Button (Advanced)
Instead of adding a separate message, you could modify the “Add to Cart” button to display “Already Purchased” or even disable it entirely. This requires more advanced coding. It involves:
1. Removing the default “Add to Cart” button. Use `remove_action` to remove the `woocommerce_template_single_add_to_cart` function from the `woocommerce_single_product_summary` hook.
2. Adding your custom function to the same hook. Your function would check if the product has been purchased (using `wc_customer_bought_product`) and then either display the “Add to Cart” button or a “Already Purchased” message (or nothing at all, effectively disabling the button).
This method requires a deeper understanding of WooCommerce action hooks and templates.
Choosing the Right Method
* For beginners: Use a plugin. It’s the fastest and easiest solution.
* For those comfortable with code: Use the custom code snippet. It offers more control.
* For advanced users: Consider modifying the “Add to Cart” button for a seamless integration.
Testing Your Implementation
Regardless of the method you choose, always test your implementation thoroughly!
1. Log in to your website with a test user account.
2. Purchase a product.
3. Visit the product page again. Verify that the “Already Purchased” message (or the modified “Add to Cart” button) is displayed.
4. Read more about How To Acceot Subcription Renwal Payments Stripe Woocommerce Log out and view the product page as a guest. The message (or button) should *not* be displayed.
By carefully testing, you can ensure that your implementation works correctly and provides a better experience for your customers. Marking purchased products is a simple but powerful technique to improve customer satisfaction and drive sales on your WooCommerce store.
