How to Make a WooCommerce Product Featured: Boost Your Sales and Visibility
Introduction:
In the competitive world of e-commerce, making your products stand out is crucial for driving sales and attracting customers. WooCommerce offers a powerful feature called “Featured Products” which allows you to highlight specific items on your online store. These featured products receive prime placement, often displayed on your homepage, shop page, or through dedicated widgets. This article will guide you through the process of easily marking products as featured in WooCommerce, helping you increase their visibility and boost your overall sales. We’ll cover the standard methods within the WooCommerce dashboard, and touch on some potential coding solutions for more advanced customization.
Main Part:
Understanding Featured Products in WooCommerce
Featured products are essentially products you want to give extra attention to. They are often new arrivals, bestsellers, discounted items, or products you’re promoting for a special event. By marking a product as featured, you signal to WooCommerce that it should be given priority in display across various areas of your site. This feature is built-in to WooCommerce and doesn’t require any additional plugins to use the basic functionality.
Method 1: Using the WooCommerce Product Editor
The simplest way to designate a WooCommerce product as featured is directly through the product editor:
1. Login to Your WordPress Dashboard: Access your website’s admin panel by navigating to `yourdomain.com/wp-admin`.
2. Navigate to Products: In the left-hand menu, click on “Products” > “All Products.”
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3. Find the Product You Want to Feature: Locate the product you wish to feature in the product list. You can use the search bar or browse through the pages.
4. Edit the Product: Hover over the product title and click “Edit.”
5. Locate the “Publish” Meta Box: On the right-hand side of the product editing screen, you’ll find the “Publish” meta box.
6. Check the “Featured Product” Box: In the “Publish” meta box, you’ll see a checkbox labeled “Featured Product.” Check this box.
7. Update the Product: Click the “Update” button at the top right of the screen to save your changes.
That’s it! The product is now marked as featured.
Method 2: Using Quick Edit
For quickly featuring multiple products, the “Quick Edit” feature is a convenient option:
1. Navigate to Products: Go to “Products” > “All Products” in your WordPress dashboard.
2. Hover and Click “Quick Edit”: Hover over the product you want to feature, and click the “Quick Edit” link that appears.
3. Check the “Featured” Checkbox: In the Quick Edit box, you’ll see a “Featured” checkbox. Check this box.
4. Update the Product: Click the “Update” button at the bottom of the Quick Edit box to save the changes.
Repeat this process for each product you want to feature.
Displaying Featured Products on Your Site
Once you’ve designated products as featured, you’ll need to display them on your website. WooCommerce provides several ways to do this:
- Using the WooCommerce Shortcode: You can use the `[featured_products]` shortcode to display featured products on any page or post. You can customize the output by specifying the number of products to display, the order, and other attributes. Example: `[featured_products columns=”4″ limit=”8″]`
- Using the WooCommerce Blocks: If you’re using the Gutenberg editor, you can use the “Featured Product” or “Featured Category” blocks to add featured products to your pages. These blocks offer visual customization options.
- Using Theme-Specific Widgets: Many WooCommerce themes include specific widgets designed to showcase featured products in sidebars or other widget areas. Check your theme’s documentation for details.
Advanced Customization with Code (Optional)
For more advanced customization, you can modify your theme’s functions.php file or create a custom plugin to alter how featured products are displayed. Remember to back up your site before making any code changes.
Here’s an example of how to modify the number of featured products displayed:
<?php /**
$limit = intval( $atts[‘limit’] );
$args = array(
‘post_type’ => ‘product’,
‘posts_per_page’ => $limit,
‘meta_query’ => array(
array(
‘key’ => ‘_featured’,
‘value’ => ‘yes’
)
)
);
$loop = new WP_Query( $args );
if ( $loop->have_posts() ) {
$output = ‘
- ‘;
while ( $loop->have_posts() ) {
$loop->the_post();
ob_start(); // Start output buffering
wc_get_template_part( ‘content’, ‘product’ ); // Load the product template
$output .= ob_get_clean(); // Get the buffered output
}
$output .= ‘
‘;
wp_reset_postdata();
} else {
$output = ‘
No featured products found.
‘;
}
return $output;
}
add_shortcode( ‘custom_featured_products’, ‘custom_featured_products_limit’ );
?>
This code defines a new shortcode `[custom_featured_products limit=”6″]` where you can specify how many products to display. This demonstrates the potential for powerful code-based customization.
Conclusion:
Making a WooCommerce product featured is a simple yet effective way to draw attention to specific items in your store. By utilizing the built-in features of WooCommerce and strategically displaying featured products, you can enhance the user experience, drive sales, and ultimately grow your online business. Whether you’re highlighting new arrivals, promoting special offers, or simply showcasing your bestsellers, leveraging featured products is a powerful tool in your e-commerce arsenal. Remember to regularly update your featured products to keep your site fresh and engaging for your customers. Consider A/B testing different product selections to see what resonates best with your audience and maximizes your conversion rates.
