How To Make Product Featured Woocommerce

How to Make Products Featured in WooCommerce: A Complete Guide

Making specific products stand out on your WooCommerce store is crucial for driving sales and highlighting key items. Featuring products allows you to showcase new arrivals, bestsellers, or items you want to promote heavily. This article will guide you through the process of making products featured in WooCommerce, helping you attract customer attention and boost conversions.

Introduction

In the competitive e-commerce landscape, visibility is paramount. WooCommerce featured products are a powerful tool to draw attention to specific items, increasing their visibility and encouraging purchases. Whether you’re launching a new product, running a special promotion, or simply want to highlight your bestsellers, featuring products is a simple yet effective strategy. This guide will provide you with a step-by-step approach to easily feature products on your WooCommerce store.

Making Products Featured in WooCommerce: A Step-by-Step Guide

Here’s how to mark products as featured within your WooCommerce store:

1. Accessing the WooCommerce Product List

• Log in to your WordPress dashboard.
• Navigate to Products > All Products. This will display a list of all your products.

2. Marking a Product as Featured

There are two primary ways to mark a product as featured:

• Quick Edit Method:
• Hover over the product you want to feature in the product list.
• Click the “Quick Edit” link that appears.
• In the Quick Edit panel, find the “Featured” checkbox and check it.
• Click the “Update” button to save your changes.
• Edit Product Page Method:
• Click on the product title or the “Edit” link to open the product’s edit page.
• Look for the “Publish” meta box on the right-hand side of the screen.
• Click the “Edit” link next to “Catalog visibility.”
• Check the box labeled “This is a featured product“.
• Click “OK.”
• Click the “Update” button to save your changes.

3. Displaying Featured Products on Your Storefront

Simply marking a product as featured doesn’t automatically display it prominently on your site. You need to use WooCommerce shortcodes or widgets to showcase them.

• Using WooCommerce Shortcodes:
• The `[featured_products]` shortcode is the most common way to display featured products. You can use it on any page or post.
• You can customize the shortcode with attributes:
• `limit`: The number of products to display. Example: `[featured_products limit=”4″]`
• `columns`: The number of columns to display the products in. Example: `[featured_products limit=”4″ columns=”2″]`
• `orderby`: How the products are ordered (e.g., “date,” “title,” “popularity”).
• `order`: The order direction (“ASC” for ascending, “DESC” for descending).
• Using WooCommerce Widgets:
• WooCommerce often provides a “WooCommerce Featured Products” widget.
• Go to Appearance > Widgets.
• Drag the “WooCommerce Featured Products” widget to your desired sidebar or widget area.
• Configure the widget settings, such as the number of products to display.
• Save your changes.

4. Customizing the Appearance of Featured Products

Your theme’s CSS controls the appearance of the featured products. You might need to add custom CSS to style them effectively. Common customizations include:

• Adding a border or background color to featured product boxes.
• Changing the font size or color of the product title and price.
• Adding a “Featured” badge or ribbon.

Use your browser’s developer tools (usually accessed by pressing F12) to inspect the HTML and CSS of your featured products and identify the classes and IDs you need to target with your custom CSS. You can then add your CSS to your theme’s `style.css` file or using a custom CSS plugin.

Potential Drawbacks of Overusing Featured Products

While featuring products can be beneficial, it’s important to use it strategically. Here are some potential downsides:

• Dilution of Impact: If you feature too many products, the “featured” designation loses its meaning. Customers may become overwhelmed and less likely to pay attention.
• Neglecting Other Products: Focusing solely on featured products can lead to neglecting your other inventory, potentially leading to lost sales opportunities.
• Perception of Bias: Over-featuring specific products could create the perception that you’re pushing certain items over others, even if they’re not necessarily the best choices for all customers.

Conclusion

Featuring products in WooCommerce is a simple yet powerful way to highlight specific items and drive sales. By following the steps outlined in this guide, you can effectively showcase your bestsellers, new arrivals, or promotional items to your target audience. Remember to use the feature strategically, customize the appearance to match your brand, and monitor your results to optimize your featured product strategy. By doing so, you can maximize the impact of featured products and achieve your e-commerce goals.