How to Add a Pinterest “Pin It” Button for Easy Sharing on Your WooCommerce Store (No Coding Expertise Required!)
Pinterest is a powerhouse for driving traffic and sales, especially for visually-driven products like Explore this article on How To Index Shop Page Woocommerce fashion, home decor, and crafts. Think about it: someone is scrolling through Pinterest, sees a gorgeous lamp you sell, and BAM! They want it. But how do you make it super simple for them to “Pin” your product directly to their boards? This is where the “Pin It” button comes in. This article will walk you through adding a Pinterest “Pin It” button to your WooCommerce store, even if you’re a complete beginner. We’ll focus on easy-to-implement methods that require little to no coding.
Why You Need a Pinterest “Pin It” Button
Imagine walking into a brick-and-mortar store. If you see something you like, you can just pick it up, right? A “Pin It” button does the same thing for your online store. It’s a direct connection between your product and a potential customer’s Pinterest board. Here’s why it’s crucial:
- Increased Visibility: Each “Pin” is seen by that user’s followers, expanding your reach exponentially. Think of it as free advertising!
- Driving Traffic Back to Your Store: Pins link directly to your product page, sending interested buyers straight to where they can purchase.
- User Engagement: Encourages users to interact with your products and share them with their network.
- Brand Awareness: Helps build brand recognition and establish your presence on Pinterest.
- SEO Boost: While Pinterest itself isn’t a direct ranking factor for Google, pins can drive significant referral traffic, which is a ranking signal.
- Before content: The button appears before the product description.
- After content: The button appears after the product description.
- Floating sidebar: The button “floats” on the side of the page as the user scrolls.
Method 1: Using a WooCommerce Plugin (The Easiest Way)
The easiest way to add a “Pin It” button is using a plugin specifically designed for this purpose. There are many excellent, free options available on the WordPress plugin repository.
Example: “Social Warfare” and “Social Share Buttons | MashShare” (free versions) both offer Pinterest sharing buttons, and many other social media sharing options.
Here’s how to use a plugin (using “Social Warfare” as an example):
1. Install and Activate the Plugin: Go to your WordPress dashboard, click on “Plugins” -> “Add New,” search for “Social Warfare,” install it, and then activate it.
2. Configure the Plugin: After activation, a new “Social Warfare” menu item will appear in your dashboard. Click on it.
3. Enable Pinterest Sharing: In the plugin settings, find the “Social Networks” or similar section. Make sure Pinterest is enabled.
4. Button Placement: Choose where you want the “Pin It” button to appear. Most plugins offer options like:
5. Save Changes: Save your settings.
Why this is easy: Plugins handle all the technical aspects for you. You just need to click a few buttons and choose your preferred settings. No coding required!
Method 2: Adding a Manual “Pin It” Button (For the Slightly More Adventurous)
This method requires a bit more technical know-how, but still doesn’t involve heavy coding. We’ll use the official Pinterest “Pin It” button code.
1. Get the “Pin It” Button Code: Go to the Pinterest Developer website (search “Pinterest Pin It Button Code”). Pinterest offers different button styles and sizes. Choose the one you like.
2. Edit Your WooCommerce Product Template: This step requires understanding WordPress template hierarchy. The most common template you’ll need to edit is `single-product.php`. Warning: Always create a child theme and edit the template within the child theme. This prevents your changes from being overwritten when you update your theme.
3. Find the right spot. Inside `single-product.php` you need to find where you want the button to show. Usually near product description or images.
4. Add the Code: Inside your `single-product.php` file, use the following php code example.
get_image_id() ); $product_name = $product->get_name(); $product_permalink = get_permalink(); ?>
<a href="https://pinterest.com/pin/create/button/?url=&media=&description=” data-pin-do=”buttonPin” data-pin-config=”above”>
Explanation of the Code:
- `wc_get_product( get_the_ID() )`: Gets the current product object.
- `wp_get_attachment_url( $product->get_image_id() )`: Retrieves the URL of the product’s featured image.
- `$product->get_name()`: Gets the product’s name.
- `get_permalink()`: Gets the product’s permalink (URL).
- We pass URL, image and description of your product to the pinterest pin creation URL.
- “: This is the JavaScript code that Pinterest provides to render the button. Make sure this is included, preferably just once on the entire page.
5. Update Your Child Theme File: Save your changes to the `single-product.php` file in your child theme.
Why this is slightly more involved: You need to understand basic PHP and WordPress template structure. However, it gives you more control over the button’s placement and appearance.
Important Considerations:
* Mobile Responsiveness: Make sure your “Pin It” button looks good on all devices (desktops, tablets, and phones). Test your website on different screen sizes.
* Image Optimization: High-quality product images are essential for Pinterest. Use clear, visually appealing images that will catch people’s attention.
* Pinterest Descriptions: Craft compelling descriptions for your products. Include relevant keywords so people can find your pins when searching.
* Pinterest Analytics: Use Pinterest Analytics to track the performance of your pins and see what’s working well.
Example: Boosting Sales with Better Descriptions
Let’s say you sell handmade jewelry. A poor product description might be: “Silver earrings.” A much better description would be: “Handcrafted Sterling Silver Dangle Earrings with Blue Turquoise Accents. Perfect for a boho-chic look. Nickel-free.” The second description is more descriptive, includes keywords, and appeals to a specific audience.
Conclusion
Adding a “Pin It” button to your WooCommerce store is a simple but powerful way to drive traffic, increase sales, and build your brand. Whether you choose to use a plugin or add the code manually, the benefits are well worth the effort. Start pinning and watch your business grow!