How to Highlight Your Best Sellers: Making Featured Products in WooCommerce
Introduction:
In the competitive world of e-commerce, capturing a visitor’s attention and guiding them towards your most compelling offerings is crucial for boosting sales. WooCommerce, a popular e-commerce platform for WordPress, offers a simple yet effective way to achieve this: featuring products. This article will guide you through the process of making products featured in WooCommerce, highlighting their benefits, and discussing potential drawbacks. By the end, you’ll be equipped to effectively showcase your best sellers and drive conversions.
Main Part:
Why Use Featured Products in WooCommerce?
Featured products serve as a visual spotlight on your website, instantly drawing attention to items you want customers to consider first. This is beneficial for several reasons:
- Highlighting Best Sellers: Showcase your most popular items and encourage new customers to try them.
- Promoting New Arrivals: Generate buzz around your latest additions and drive early adoption.
- Clearing Out Inventory: Feature products you need to move quickly, such as end-of-season items or discontinued lines.
- Boosting Discover insights on Woocommerce Bookings How To Automatically Select Virtual Sales: By strategically featuring products, you can influence purchasing decisions and increase overall sales.
How to Make Products Featured in WooCommerce: Step-by-Step Guide
Here’s a detailed guide on how to designate a product as “featured” in WooCommerce:
1. Access the WordPress Admin Panel:
Log in to your WordPress website’s admin panel (usually found at `yourdomain.com/wp-admin`).
2. Navigate Discover insights on Woocommerce How To Add Thank You Page to Products:
In the left-hand menu, hover over “Products” and click on “All Products.”
3. Select the Product You Want to Feature:
Find the product you want to feature in the list. You can use the search bar or filters to locate it more quickly.
4. Edit the Product:
Hover over the product title and click on the “Quick Edit” link.
5. Check the “Featured” Box:
In the “Quick Edit” panel, you’ll see a checkbox labeled “Featured.” Check this box.
6. Update the Product:
Click the “Update” button to save the changes. The product is now designated as “featured.”
Alternatively, you can edit the product individually:
1. From the “All Products” page, click on the title of the product you want to feature.
2. In the product editing screen, find the “Publish” meta box on the right-hand side.
3. Look for the “Catalog visibility” option. Click “Edit.”
4. A popup window will appear. Check the “This is a featured product” box.
5. Click “OK.”
6. Click “Update” to save the changes.
7. Displaying Featured Products on Your Website:
Making a product “featured” doesn’t automatically display it on your homepage or in a specific location. You need to use WooCommerce shortcodes, widgets, or customize your theme to display these products.
a. Using Shortcodes:
WooCommerce provides the `[featured_products]` shortcode. You can insert this shortcode into any page or post to display featured products.
[featured_products columns="4" limit="4"]
- `columns`: Defines the number of columns in the grid.
- `limit`: Defines the number of products to display.
b. Using Widgets:
WooCommerce also offers a widget called “WooCommerce Featured Products.” You can add this widget to your sidebar or other widget areas.
1. Go Explore this article on How To Change Shop Page Link In Woocommerce to “Appearance” -> “Widgets” in the WordPress admin panel.
2. Find the “WooCommerce Featured Products” widget.
3. Drag and drop the widget to your desired widget area.
4. Configure the widget settings (e.g., title, number of products to display).
5. Click “Save.”
c. Theme Customization:
For more advanced control, you can modify your theme’s code to display featured products in specific locations. This typically involves using WooCommerce template functions to retrieve and display featured products based on your desired layout. This requires coding knowledge or the assistance of a developer.
Potential Drawbacks of Using Featured Products
While featured products are a powerful tool, it’s important to consider potential downsides:
- Clutter: Overusing featured products can make your website look cluttered and overwhelming. Choose your featured products carefully.
- Neglecting Other Products: Focusing solely on featured products might cause customers to overlook other valuable items in your catalog.
- SEO Considerations: Ensure your featured products are relevant to your target audience and optimized for search engines. Avoid using too many broad keywords that could dilute your SEO efforts.
- Maintenance: Remember to regularly update your featured products to keep your website fresh and engaging. Stale featured products can give the impression that your website is neglected.
Conclusion:
Making products featured in WooCommerce is a simple yet effective strategy to highlight your best offerings and drive sales. By following the steps outlined in this article, you can easily designate products as “featured” and display them strategically on your website. However, remember to use this feature judiciously, considering the potential drawbacks and regularly updating your selection to maximize its impact. Strategic use of featured products can significantly improve your WooCommerce store’s performance and ultimately, your bottom line.
