How To Link An Image To A Woocommerce Product

How to Link an Image to a WooCommerce Product: A Beginner’s Guide

So, you’ve got your WooCommerce store set up and brimming with beautiful products. But what if you want to make those product images *really* work for you? One powerful trick is to link an image directly to its corresponding product page. This allows you to use images in creative ways (think banners, blog posts, email newsletters), making it super easy for customers to click and purchase. This guide will show you how, even if you’re brand new to WordPress and WooCommerce.

Think of it like this: you’re running a promotion for a new summer dress. You create a gorgeous banner image showcasing the dress in action, soaking up the sun. Instead of forcing customers to search for the dress on your site, a simple click on the banner image takes them straight to the product page – instant gratification, and increased sales!

Why Link Images to Products?

Before we dive into the “how-to,” let’s quickly touch on why this is a great strategy:

• Improved User Experience: A direct link minimizes clicks and friction, making it easier for customers to find and buy what they’re looking for. No one wants to hunt around a website!
• Increased Conversion Rates: Explore this article on How To Change Woocommerce Cart Icon By streamlining the path to purchase, you increase the likelihood of someone actually buying the product. Think of it as removing obstacles from their shopping journey.
• Effective Promotions: As mentioned earlier, linking images is fantastic for promotional campaigns. Showcase your products in a visually appealing way and then send them straight to the product page.
• Better Marketing Integration: Easily embed your product images with links in your email marketing campaigns, social media posts, and blog content.

Method 1: Using the WordPress Editor (Easy Peasy!)

This is the most straightforward method and works well for most use cases. You’ll be using the built-in WordPress editor (Gutenberg) to add the image and link it.

1. Find the Image You Want to Link: Go to the page or post where you want to place the image. This could be a blog post, a custom page, or even within a WooCommerce category description.

2. Insert the Image: Add an “Image” block to your page/post. You can either upload a new image or select one from your Media Library.

3. Get the Product URL: Navigate to the WooCommerce product you want to link to. Copy the URL from the address bar of your browser. This is the *destination* for your image link.

4. Add the Link: Back in your page/post editor, select the Image block. You’ll see a little link icon in the toolbar (it looks like a chain link). Click it.

5. Paste the Product URL: Paste the product URL you copied into the link field.

6. (Optional) Link Settings: Click the “cogwheel” icon to open the block settings. You can choose if you want the link to open in a new tab. This is usually a good idea, so the user Check out this post: How To Create Multiple Options With Woocommerce Like Airbnb doesn’t navigate away from the page they are currently on.

7. Publish/Update: Click “Publish” or “Update” to save your changes.

Example:

Let’s say you’re writing a blog post about “Summer Fashion Trends” and you want to link an image of a stylish pair of sunglasses to its product page. You’d insert the sunglasses image into your post, grab the URL from the sunglasses’ WooCommerce product page (e.g., `https://yourwebsite.com/product/stylish-sunglasses/`), and then link the image to that URL. Simple as that!

Method 2: Using HTML (For More Control)

If you’re comfortable with a *tiny* bit of HTML, this method gives you more control over the link attributes. It’s especially useful if you want to add things like `rel=”nofollow”` for SEO purposes (although this is usually less relevant for internal links).

1. Insert the Image: Use the WordPress editor to add an image block or use the Classic Editor and upload an image to your media library.

2. Get the Image URL: Once the image is in your Media Library, find the “File URL.” Copy it.

3. Get the Product URL: Navigate to the WooCommerce product you want to link to and copy the URL.

4. Use a Custom HTML Block: Add a “Custom HTML” block to your page or post.

5. Paste the HTML: Paste the following HTML code into the block, replacing the placeholder URLs with your actual URLs:



• `[YOUR_PRODUCT_URL]`: Replace this with the URL of the WooCommerce product.
• `[YOUR_IMAGE_URL]`: Replace this with the URL of the image.
• `[ALT_TEXT_FOR_IMAGE]`: Replace this with descriptive alt text for the image. This is VERY important for SEO and accessibility. Describe what the image is about. For example, “Stylish Sunglasses Product Image.”

Example:



6. Publish/Update: Click “Publish” or “Update” to save your changes.

Method 3: Using WooCommerce Shortcodes (For Product Pages)

While less common for linking Learn more about How To Setup Recurring Payments Woocommerce WordPress in general content, WooCommerce offers shortcodes that can be used within product pages. These are especially helpful for creating custom product descriptions with embedded images that link to other related products.

1. Edit Your Product: Check out this post: How To Add Submenu In Woocommerce WordPress Go to the product you want to edit in WooCommerce.

2. Use the Product Description: Within the “Product Description” (or “Short Description,” depending on your needs), you can use the `` shortcode.

3. Get the product ID: Go to WooCommerce, then Products. Hover over the product you want to link to. You should see its ID.

4. Add the Shortcode Add the following code to your Product Description. Change the product ID to the one you got earlier.

5. Publish/Update: Save the product.

This will create a short display box for the target product. You can customize the display further with CSS.

Important Considerations:

• Alt Text: ALWAYS use descriptive alt text for your images. This is crucial for SEO, accessibility (helping visually impaired users understand the image), and in case the image fails to load. Think of it as the image’s “name” or “description.”
• Image Size: Optimize your images for the web *before* uploading them to your Media Library. Large images slow down your site. Use tools like TinyPNG or ImageOptim to compress images without losing quality.
• Mobile Responsiveness: Ensure your images and links are responsive and display correctly on all devices (desktops, tablets, and smartphones). Test your site on different devices to make sure everything looks good.
• Broken Links: Periodically check for broken links on your website. Broken links can frustrate users and hurt your SEO.

By following these simple steps, you can easily link images to WooCommerce products and enhance the user experience on your online store. Good luck!