# How to Hide Prices in WooCommerce Products: A Beginner’s Guide
Want to create a more engaging shopping experience or control when your customers see prices? Hiding prices in WooCommerce can be incredibly useful for various reasons. This guide provides a simple, step-by-step approach, perfect for beginners.
Why Hide Prices in WooCommerce?
There are several legitimate reasons why you might want to hide prices on your WooCommerce products. These include:
- Creating a more engaging experience: Instead of immediately showing prices, you can guide customers through your product descriptions, highlighting features and benefits first. This build anticipation.
- Offering custom quotes: For bespoke or high-value items, hiding prices allows you to provide personalized quotes based on individual customer needs. Imagine a custom furniture shop; showing prices upfront wouldn’t be practical.
- Membership/Subscription sites: Hiding prices until users log in or subscribe is common practice for content or product-based membership sites. Only paying members get to see the price.
- Auctions or limited-time offers: Hiding prices creates excitement and urgency for special promotions or limited-stock items. This encourages immediate engagement.
- Controlling price visibility for specific user roles: You might want to hide prices from certain customer groups like wholesale clients who have negotiated different pricing.
- WooCommerce Price Based on User Role: This plugin allows you to control price visibility based on user roles (e.g., administrator, customer, wholesale client).
- Restrict Content Pro: While not exclusively for price hiding, this plugin lets you restrict content, including prices, based on user roles and membership status.
Methods to Hide WooCommerce Product Prices
There are several ways to hide prices, ranging from simple plugins to custom code. We’ll explore the most effective and beginner-friendly options:
1. Using a WooCommerce Plugin
This is often the easiest method. Many plugins are available that specifically handle price hiding. Some popular choices include:
Installing a plugin is typically straightforward:
1. Go to your WordPress dashboard.
2. Navigate to Plugins > Add New.
3. Search for the plugin name (e.g., “WooCommerce Price Based on User Role”).
4. Install and activate the plugin.
5. Follow the plugin’s specific instructions to configure the price hiding settings.
2. Using Custom Code (Advanced Users)
This method requires some coding knowledge. If you’re comfortable with PHP, you can use code snippets to achieve the same result. Proceed with caution, as incorrect code can break your site.
Here’s an example of how to hide prices for non-logged-in users. Add this code to your `functions.php` file (or a custom plugin):
add_filter( 'woocommerce_get_price_html', 'hide_price_for_guests', 10, 2 );
function hide_price_for_guests( $price, $product ) {
if ( ! is_user_logged_in() ) {
return 'Contact us for pricing'; // Customize this message as needed
}
return $price;
}
This code replaces the price with the message “Contact us for pricing” for guests. Logged-in users will see the regular price. Remember to always back up your website before adding custom code.
3. Using WooCommerce’s Built-in Features (Limited Functionality)
While WooCommerce doesn’t offer a direct “hide price” option, you can achieve a similar effect by using the product description creatively. For example, you could replace the price with text like “Price Upon Request” or “Contact us for a quote”. This isn’t as effective as using a plugin or custom code, but it’s a quick solution for simple cases.
Choosing the Right Method
- Beginners: Use a WooCommerce plugin. It’s the easiest and safest method.
- Intermediate Users: Explore custom code snippets if you need more control or specific functionality not offered by plugins.
- All Users: Always back up your website before implementing any code changes.
By following these steps, you can effectively hide prices in your WooCommerce products and create a more personalized and engaging shopping experience for your customers. Remember to carefully consider your reasons for hiding prices and choose the method that best fits your technical skills and needs.
