# How to Get Sale Products in WooCommerce: A Beginner’s Guide
WooCommerce is a powerful platform, but showcasing your sale products effectively can be tricky. This guide will walk you through the process, from setting up sale prices to highlighting your deals on your website. We’ll keep it simple, focusing on practical steps even a complete beginner can follow.
Setting Sale Prices in WooCommerce
The core of showcasing sales lies in correctly setting sale prices for your products. Here’s how:
1. Navigate to the Product: Log in to your WordPress dashboard, then go to `Products` -> `All Products`. Find the product you want to put on sale.
2. Edit the Product: Click on the product title to edit it.
3. Set the Regular Price and Sale Price: In the product’s editing screen, you’ll find fields for “Regular price” and “Sale price”. Enter the regular price first, then the lower sale price. Make sure the sale price is lower than the regular price!
4. Set a Sale Schedule (Optional): For time-limited sales, click the “Sale schedule” section. You can set a specific start and end date for your sale. This is crucial for creating a sense of urgency. For example, you might run a “Back to School” sale from August 1st to August 31st.
5. Save Your Changes: Click “Update” to save your changes. Your product is now on sale!
Highlighting Sale Products on Your WooCommerce Site
Simply having sale prices isn’t enough. You need to visually highlight them to attract customers. WooCommerce offers several ways to do this:
1. Using WooCommerce’s Built-in Sale Badges
WooCommerce automatically adds a “Sale!” badge to products with sale prices. This is a simple but effective way to draw attention. However, you can customize the appearance of this badge with CSS (Cascading Style Sheets) if needed. For example, if you want a different color or font.
2. Creating a Dedicated “Sale” Page
A dedicated “Sale” page aggregates all your sale products in one place. This makes it incredibly easy for customers to find your discounted items.
- Create a New Page: In your WordPress dashboard, go to `Pages` -> `Add New`. Create a new page titled “Sale” or “On Sale.”
- Add the Sale Products: You can use a shortcode like `[products_on_sale]` to automatically display all your sale products on this page. This shortcode dynamically updates whenever you add or remove sale products. You can customize this shortcode with attributes for displaying specific numbers of products, or altering the layout.
- You could reduce the price of summer dresses by 50%, setting both the regular and sale prices in WooCommerce.
- Create a “Summer Clearance” page using the `[products_on_sale]` shortcode to display all the discounted summer dresses.
- Add all the sale items to a “Sale” category, allowing customers to filter their search.
- Consider using eye-catching banners on your homepage and other key pages to announce the sale.
3. Utilizing WooCommerce Sale Product Filters
Many WooCommerce themes and plugins offer filters that allow customers to specifically browse sale products. These filters might be integrated into your shop page or product category pages. Look into your theme’s documentation for how to activate and customize these filters if they are available.
4. Using Product Categories for Sale Items
Organize your sales strategically. You could create a new category called “Sale Items” and add all your sale products to it. This provides additional filtering options for your customers. This is especially helpful for large stores with numerous products.
Real-Life Example: A Clothing Store
Imagine you run an online clothing store. You want to run a “Summer Clearance Sale”.
Conclusion: Maximize Your WooCommerce Sales
By combining strategic pricing, visual highlights, and dedicated pages, you can effectively showcase your sale products and boost your WooCommerce sales. Remember to regularly review your sales strategy, adapting it based on customer response and market trends. Happy selling!
