# How to Exclude Ad Inserter from WooCommerce Shop Pages: A Beginner’s Guide
Are you using Ad Inserter to monetize your WooCommerce store? Great! But are your ads cluttering your shop pages, potentially driving away customers? This guide will show you how to exclude Ad Inserter from your WooCommerce shop pages, keeping your product displays clean and user-friendly.
Why Exclude Ads from Shop Pages?
Before diving into the “how,” let’s understand the “why.” Shop pages are crucial for conversions. A cluttered page with intrusive ads can:
- Reduce user experience: Overly aggressive ads disrupt the shopping experience, making it harder for visitors to find products.
- Lower conversion rates: Frustrated users are less likely to browse and purchase.
- Hurt your SEO: Search engines prioritize user experience. A poorly designed shop page could negatively impact your rankings.
- URL: You can directly exclude URLs containing `/shop/` or the specific URL of your shop page.
- Page Template: If your shop page uses a specific template (e.g., `woocommerce/archive-product.php`), you can exclude it by this template name.
Imagine browsing an online store, only to be bombarded with flashing ads before you even see the products. You’d probably leave, right? That’s why carefully placing your ads is crucial.
Methods to Exclude Ad Inserter from WooCommerce Shop Pages
There are several ways to achieve this, depending on your comfort level with code and Ad Inserter’s settings.
Method 1: Using Ad Inserter’s Built-in Functionality (Easiest)
Ad Inserter offers powerful targeting options. The most straightforward method involves excluding specific pages or page templates using Ad Inserter’s own interface.
1. Access Ad Inserter Settings: Log into your WordPress dashboard and navigate to the Ad Inserter settings page.
2. Find the “Targeting” section: Look for a section within the Ad Inserter settings usually labeled “Targeting” or similar. It might be under a tab called “Advanced Options.”
3. Add an exclusion rule: Ad Inserter usually allows adding “exclude” rules based on various criteria. Look for options to exclude based on:
4. Save your changes: After adding the exclusion rule, save the Ad Inserter settings.
Example: If your shop page URL is `yourwebsite.com/shop/`, you might add an exclusion rule that excludes any URL containing `/shop/`.
This is usually the recommended approach as it requires no code changes. However, it relies on the Ad Inserter plugin’s features. The next method is more powerful if you encounter limitations with the plugin’s built-in functionality.
Method 2: Using Conditional Tags in a Custom Code Snippet (Advanced)
If the built-in options aren’t sufficient, you can use a custom code snippet. This requires some familiarity with PHP. Add this code to your theme’s `functions.php` file or a custom plugin:
add_action( 'wp_head', 'exclude_ads_on_shop_pages' ); function exclude_ads_on_shop_pages() { if ( is_shop() ) { // Add code to remove or hide Ad Inserter ads here. This depends heavily on how Ad Inserter places ads. // You might need to use Javascript to hide specific div elements with ads, e.g.: // echo '.ad-inserter-container { display: none; }'; } }
Explanation:
- `is_shop()` checks if the current page is a WooCommerce shop page.
- The code within the `if` statement will only execute on shop pages. The placeholder comment indicates where you need to add code to actually *remove* or *hide* the Ad Inserter’s output. This specific code will depend on how Ad Inserter generates its ad containers (check its generated HTML to identify relevant CSS selectors).
Important: This method requires careful implementation. Incorrect code could break your website. Always back up your website before adding custom code. If you are unsure, consider seeking help from a WordPress developer.
Conclusion
Excluding Ad Inserter from your WooCommerce shop pages is essential for a better user experience and potentially higher conversion rates. Start with Ad Inserter’s built-in functionality; if that’s insufficient, carefully consider the custom code method. Remember to always prioritize a clean, user-friendly shop page to maximize sales.