How to Edit WooCommerce Product Display (2023 Update)
This guide provides a comprehensive overview of how to customize your WooCommerce product display, even if you’re not a coding expert. We’ll explore various methods, from simple theme customizations to more advanced coding techniques, ensuring your product pages are optimized for conversions. This information remains relevant despite being originally framed for 2019, as the core principles of WooCommerce customization haven’t changed significantly.
Introduction: Mastering Your WooCommerce Product Presentation
A well-designed product page is crucial for online success. A cluttered or confusing page leads to frustrated customers and lost sales. Fortunately, WooCommerce offers a high degree of flexibility in controlling how your products are displayed. This article will guide you through several methods, allowing you to tailor the presentation to match your brand and improve user experience. We’ll cover both code-based and code-free options, ensuring accessibility for users of all technical levels.
Main Part: Techniques for Editing Your WooCommerce Product Display
There are several ways to adjust how your WooCommerce products appear. Here’s a breakdown of the most popular methods:
#### 1. Using Your Theme’s Customization Options
Many WooCommerce-compatible themes offer built-in customization options within the WordPress Customizer. This is the easiest and most recommended approach for beginners.
- Access the Customizer via Appearance > Customize in your WordPress dashboard.
- Look for sections related to WooCommerce, such as “Shop,” “Product,” or “Single Product.”
- Customize elements like product layouts, images, colors, and fonts directly within the interface. This often allows for changes to things like the number of products displayed per row, the arrangement of product information, and the overall visual style without touching any code.
- Navigate to WooCommerce > Settings in your WordPress dashboard.
- Explore the Products tab to manage settings related to product descriptions, images, reviews, and more.
- You can adjust options such as the number of images allowed per product, the default image size, and the visibility of specific product data fields.
- Create a child theme: This involves creating a new theme folder based on your current theme. This prevents your modifications from being lost when you update your theme.
- Locate the relevant template files: The files responsible for product display are typically found in the `single-product.php`, `archive-product.php`, and `content-product.php` files within your theme’s folder. Always work within a child theme.
- Add code snippets: For example, to remove the product SKU, you might add the following code snippet to your `single-product.php` file:
#### 2. Employing WooCommerce’s Built-in Settings
WooCommerce itself provides settings to control various aspects of product display.
#### 3. Utilizing Child Themes and Snippets (for intermediate users)
For more advanced customizations that don’t require full-fledged plugin development, creating a child theme and adding code snippets is the safest approach. This protects your core theme from modifications and ensures updates don’t overwrite your changes.
remove_action( 'woocommerce_single_product_summary', 'woocommerce_template_single_meta', 40 );
Remember to consult your theme’s documentation for specifics on file locations and proper coding practices.
#### 4. Using WooCommerce Plugins (for all users)
Numerous plugins extend WooCommerce’s functionality, providing options to refine product display without coding. Some popular plugins offer:
- Advanced product layouts and customization: Plugins can provide more granular control over element placement and styling.
- Improved product image galleries: Enhanced image display, zoom functionality, and lightboxes.
- Product filtering and sorting: Improved user navigation and product discovery.
Always research plugins thoroughly before installation, checking for compatibility and reviews.
Conclusion: Optimize Your WooCommerce Product Display for Success
By utilizing the methods detailed above, you can significantly improve the visual appeal and effectiveness of your WooCommerce product pages. Remember to start with the simplest options – theme customization and WooCommerce settings – before progressing to more advanced techniques like child themes and plugins. A well-presented product page directly contributes to increased sales and a more satisfying customer experience. Continuously test and refine your product display to optimize for conversions and keep your online store competitive.
