# How to Edit WooCommerce Product Display: A Beginner’s Guide
WooCommerce is a powerful tool, but its default product display might not perfectly match your brand’s aesthetic or your customers’ needs. This guide shows you how to customize your WooCommerce product displays, from simple tweaks to more advanced modifications. We’ll focus on easy-to-understand methods, perfect for beginners.
Understanding the Basics: Where to Edit
Before diving into specifics, it’s crucial to grasp where the magic happens:
* WooCommerce Settings: This is your control panel for general product settings, like displaying prices, reviews, and related products. You’ll find it under WooCommerce > Settings in your WordPress dashboard.
* Product Categories & Tags: Organizing your products with categories and tags influences how they appear in shop pages and search results. Proper categorization is essential for SEO and user experience.
* Product Page Editing: Each individual product has its own editing page where you control specific content, images, and attributes.
* Themes & Plugins: Your theme dictates the overall look and feel, while plugins offer specific customization options. For major changes, you may need to delve into themes and plugins.
Simple Edits: Quick Wins for a Better Display
Let’s start with changes you can make without any coding:
1. Modifying Product Information on the Product Page
Every product in WooCommerce has a dedicated page. Here’s how you customize it:
- Product Title: A clear and concise title is crucial. Imagine a physical store – would you have a blurry, unclear label? No! Use relevant keywords.
- Product Description: Write engaging descriptions. Tell your customers the *benefits*, not just the features. Use high-quality images. For example, instead of “Red shirt,” write “Stylish red cotton shirt, perfect for summer evenings.”
- Product Images: High-quality, well-lit images are essential. Use multiple angles and zoom options. Think about professional product photography – it makes a big difference.
- Product Short Description: This appears on the shop page – make it snappy and persuasive. It’s your first impression!
- Number of Products per Page: Change how many products appear on each shop page. Fewer products mean cleaner visuals, but more pages for customers to browse. More products means a busier page, but less clicking. Find your balance.
- Default Sorting: Choose the order products appear (e.g., popularity, price, newest). Default sorting by popularity can boost sales of your best-selling items.
- Product Catalog: Enable or disable catalog mode (hiding prices and add to cart buttons) if you are more focused on showcasing the product range than selling directly online.
2. Adjusting Shop Page Display through WooCommerce Settings
Navigate to WooCommerce > Settings > Products to control various aspects:
Advanced Edits: Diving Deeper with Code (Optional)
For more significant visual changes, you might need to edit your theme files or use custom plugins. Always back up your website before making any code changes.
1. Modifying the Product Loop (Shop Page) with a Child Theme
The product loop is the code that displays each product on your shop page. Modifying it requires working with a child theme to avoid losing changes during theme updates. Here’s a simplified example of altering the product title display:
<?php // Within your child theme's loop.php file (or similar) echo ''; the_title(); echo '
'; ?>
This replaces the default product title styling with a simple `
` tag. You can customize the class `product-title` with your own CSS for complete control over appearance.
2. Utilizing WooCommerce Hooks and Filters
WooCommerce extensively uses hooks and filters – points in the code where you can add or modify functionality without directly altering core files. For example, you can adjust the product image size using a filter:
Conclusion: Tailoring Your WooCommerce Product Display
Customizing your WooCommerce product display significantly impacts your sales and user experience. Start with the simple edits and gradually explore advanced techniques as you gain confidence. Remember: always test your changes thoroughly before deploying them to your live website. Consider your target audience and brand identity when choosing a style. A beautiful and functional online store increases conversions and fosters customer loyalty.
