# How to Add Coupons to Your WooCommerce Store: A Beginner’s Guide
Running an online store with WooCommerce? Want to boost sales and reward your loyal customers? Coupons are your secret weapon! This guide will walk you through adding and managing coupons in your WooCommerce store, even if you’re a complete newbie.
What are WooCommerce Coupons and Why Use Them?
WooCommerce coupons are discount codes that allow your customers to get a price reduction on products or entire orders. They’re a powerful tool for:
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- Boosting sales: Offer discounts to encourage purchases, especially during slow periods or to clear out inventory.
- Rewarding loyal customers: Give exclusive discounts to repeat buyers to foster customer loyalty.
- Promoting specific products: Offer discounts on underperforming products to increase their sales.
- Driving traffic: Run targeted coupon campaigns on social media or email to attract new customers.
- Coupon Code: Choose a unique and memorable code (e.g., SUMMER20, FREESHIPPING). Keep it simple and easy to remember.
- Discount Type: Select the type of discount:
- Percentage discount: Offer a percentage off the cart total (e.g., 10%).
- Fixed cart discount: Offer a fixed amount off the cart total (e.g., $10).
- Fixed product discount: Offer a fixed amount off a specific product.
- Percentage product discount: Offer a percentage off a specific product.
- Discount Amount: Enter the amount of the discount based on your chosen discount type.
- Individual use only?: Check this box if the coupon can only be used once per customer.
- Exclude Sale Items?: Check this box if you don’t want the coupon to apply to already discounted items.
- Products/Categories: Choose specific products or categories to apply the coupon to. This allows for targeted promotions. For example, you might create a coupon only valid for your “summer collection” products.
- Usage Limits: Set the number of times the coupon can be used in total and/or per customer.
- Expiry Date: Set an expiry date for the coupon to control its duration.
- Minimum spend: Require a minimum order total before the coupon Learn more about How To Make Woocommerce Related Product Images The Same Size can be applied. For example, “Spend $50 or more to use this coupon.”
- Free Shipping: Offer free shipping with a coupon.
- Email Restrictions: Limit coupon use to specific email addresses. Useful for VIP customers or targeted marketing campaigns.
- Coupon not working: Double-check the code, expiry date, usage limits, and product/category restrictions.
- Error messages: Carefully read any error Learn more about Woocommerce How To Add Fields To Admin Email Notifications messages displayed to understand the issue.
Let’s say you’re selling handcrafted jewelry. You could offer a 10% discount on all orders over $50 using a coupon code “JEWELRY10,” encouraging customers to spend more and boosting your average order value.
Adding a Coupon in WooCommerce: A Step-by-Step Guide
Adding a coupon is easy! Here’s how to do it:
1. Log in to your WordPress dashboard: Access your WooCommerce store’s admin area.
2. Navigate to Coupons: Go to *Marketing* -> *Coupons*.
3. Add New Coupon: Click the “Add New” button.
Now, let’s fill in the crucial fields:
4. Publish: Click the “Publish” button to activate your coupon.
Advanced Coupon Options: Taking Control
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WooCommerce offers a range of advanced coupon options to fine-tune your promotions:
Using Coupon Codes on the Frontend
Once you’ve created your coupon, customers can apply it at checkout. They’ll see a field labeled “Coupon code” or similar where they can enter the code. WooCommerce automatically handles the discount calculation.
Troubleshooting: Common Coupon Issues
Conclusion
WooCommerce coupons are a simple yet effective way to boost sales and engage customers. By following these steps and experimenting with different settings, you can create Discover insights on How To Show Related Products Woocommerce On A Product Page targeted promotions that drive revenue for your online store. Remember to track your coupon performance to see what works best for your business.
