# How to Display Price Strikethrough in WooCommerce Catalog
Showing price Explore this article on How To Display Woocommerce Messages strikethroughs in your WooCommerce catalog is a powerful way to highlight sales and discounts, instantly grabbing customer attention and boosting conversion rates. This article will guide you through several methods to achieve this, from simple plugin solutions to custom code implementations. We’ll cover the pros and cons of each approach to help you choose the best solution for your needs.
Understanding the Importance of Price Strikethroughs
A visually appealing price strikethrough, showing the original price crossed out next to the discounted price, is a cornerstone of effective sales promotion. It clearly communicates the value proposition to customers, demonstrating the savings they’ll enjoy. This visual cue is far more effective than simply stating a percentage discount. Studies show that a clear depiction of savings significantly increases the likelihood of a purchase. Therefore, implementing this feature in your WooCommerce store is a crucial step in optimizing your sales strategy.
Methods to Display Price Strikethroughs in WooCommerce
Here are the most common ways to add price strikethroughs to your WooCommerce product catalog:
1. Using WooCommerce Plugins
This is generally the easiest and most recommended method. Several plugins are available on the WordPress repository and offer a variety of features beyond just strikethrough pricing.
- Pros: Simple installation, often user-friendly interfaces, potential for additional features.
- Cons: May require a paid subscription for advanced features, could potentially conflict with other plugins.
- WooCommerce Advanced Sales Rules: This plugin offers a wide range of sales and discount features, including the ability to display price strikethroughs.
- YITH WooCommerce Wishlist: While primarily a wishlist plugin, some versions offer strikethrough pricing functionality.
- Many other similar plugins available on the WordPress.org plugin directory. Search for “WooCommerce sale” or “WooCommerce discount” to find more options.
Popular plugins that often include this functionality include (but are not limited to):
2. Customizing Your WooCommerce Theme (Advanced Users)
For advanced users comfortable with code, directly modifying your theme’s files can achieve this. This requires careful consideration to avoid breaking your theme’s functionality. Always back up your theme files before making any changes.
This approach typically involves modifying the `woocommerce_get_price_html` function. A simple example (remember to adjust the code to suit your specific theme’s structure and functionality):
add_filter( 'woocommerce_get_price_html', 'custom_price_html', 10, 2 ); function custom_price_html( $price, $product ) { if ( $product->is_on_sale() ) { $regular_price = $product->get_regular_price(); $sale_price = $product->get_sale_price(); $price = '' . wc_price( $regular_price ) . ' ' . wc_price( $sale_price ) . ''; } return $price; }
- Pros: Full control over the appearance and functionality.
- Cons: Requires coding knowledge, risk of breaking your theme if done incorrectly, changes will be lost if you update your theme. Not recommended for beginners.
3. Using a Child Theme (Best Practice for Custom Code)
Instead of directly editing your theme files, creating a child theme is the best practice when adding custom code. This ensures your changes are preserved during theme updates. If you choose the custom code approach, always implement it within a child theme.
Conclusion
Displaying price strikethroughs in your WooCommerce catalog is a vital strategy for showcasing discounts and increasing sales. Whether you opt for a plugin solution or delve into custom code, the method you choose should align with your technical expertise and comfort level. Remember to always back up your website before making any changes, and if you’re unsure, starting with a reliable plugin is the safest and most efficient route. By implementing this feature effectively, you can significantly improve your customers’ shopping experience and boost your sales conversions.
