How to Display Featured Products in WooCommerce: A Beginner’s Guide
So, you’ve got a WooCommerce store and you want to showcase your bestsellers, newest arrivals, or those items you really want to push. That’s where featured products come in! They’re a fantastic way to grab your customers’ attention and drive sales. Think of it like the “Staff Picks” section in a bookstore – it highlights the items you believe are worth checking out.
This guide will walk you through how to display featured products in WooCommerce, even if you’re a complete beginner. We’ll break it down step-by-step, so you can get those star items shining in no time!
Why Use Featured Products?
Before we dive into the “how,” let’s quickly cover the “why.” Featured products offer several benefits:
- Increased Visibility: They place key products front and center, making them more likely to be seen. Imagine a clothing store placing its new spring collection right by the entrance – that’s the same principle.
- Boosted Sales: Highlighting specific items can encourage customers to purchase them. If you’re running a promotion on a particular product, featuring it is a no-brainer.
- Improved User Experience: Helping customers discover popular or recommended items can enhance their browsing experience and make them more likely to find something they love. Think of it as guiding your customers towards the “best” choices.
- Strategic Promotions: Feature products that you want to promote due to inventory, season, or marketing campaign.
- The Shortcode: `[products limit=”4″ columns=”4″ visibility=”featured”]`
- `limit=”4″` sets the number of products to display (in this example, 4).
- `columns=”4″` sets the number of columns to display the products in (again, 4 in this example).
- `visibility=”featured”` tells WooCommerce to only show featured products.
- How to Use It:
- Choose Products Wisely: Don’t just feature *any* product. Choose items that are popular, new, on sale, or that you want to promote for a specific reason.
- Use High-Quality Images: Visually appealing images are crucial for attracting attention.
- Keep it Updated: Regularly update your featured products to keep your store fresh and engaging. Don’t let the same products sit there for months!
- Consider Placement: Experiment with different placements to see what works best for your store. Test different locations on your homepage, category pages, and even your blog.
- Mobile Explore this article on How To Disable Woocommerce Responsiveness: Make sure your featured products look good on all devices, especially mobile.
Step 1: Marking Products as “Featured”
First things first, you need to tell WooCommerce which products you want to feature. Here’s how:
1. Go to Products: In your WordPress dashboard, navigate to Products > All Products.
2. Find the Product: Locate the product you want to feature.
3. Quick Edit: Hover over the product title and click on “Quick Edit.”
4. Check the “Featured” Box: You’ll see a checkbox labeled Learn more about How To Design A Website With Woocommerce “Featured.” Tick this box.
5. Update: Click the “Update” button.
That’s it! You’ve just marked your first product as featured. Repeat this process for all the items you want to showcase.
Alternatively: You can edit each individual product and find the “Featured Product” checkbox in the “Publish” section of the product edit page.
Step 2: Displaying Featured Products on Your Store
Now that you’ve designated your featured products, it’s time to display them on your website. There are several ways to do this, depending on your theme and desired layout.
Method 1: Using the WooCommerce Shortcode
The simplest way is using the built-in WooCommerce shortcode. Shortcodes are little snippets of code that you can insert into pages or posts to display specific content.
1. Create a New Page (or Edit an Existing One): Go to Pages > Add New (or edit an existing page).
2. Add a Shortcode Block: In the Gutenberg editor, click the “+” icon and Check out this post: How To Change Category Dispay Wp Woocommerce search for “Shortcode.” Select the Shortcode block.
3. Paste the Shortcode: Paste the shortcode `[products limit=”4″ columns=”4″ visibility=”featured”]` into the Shortcode block.
4. Publish/Update the Page: Publish or update the page to see your featured products in action.
Example: Imagine you have a “Home” page and you want to showcase your top 4 products. Using the shortcode will display those 4 featured items in a neat grid.
Method 2: Using WooCommerce Blocks (Gutenberg Editor)
If you’re using the Gutenberg editor (the default editor in WordPress), you can use WooCommerce blocks for more visual control.
1. Create a New Page (or Edit an Existing One): Go to Pages > Add New (or edit an existing page).
2. Add a Block: Click the “+” icon and search for “Featured Product.” Select the “Featured Product” block.
3. Select your Product: The block will prompt you to select a featured product from your catalog. You’ll need to add a separate block for *each* featured product you want to display.
4. Customize the Block: You can customize the appearance of the block with options like showing the product title, price, and button.
5. Publish/Update the Page: Publish or update the page to see your featured products in action.
Example: This is great if you want to feature one specific product with a larger image and a direct call-to-action button.
Method 3: Using a Widget (for Sidebars and Footers)
WooCommerce also offers widgets that you can use in your sidebars or footers.
1. Go to Appearance > Widgets: In your WordPress dashboard, go to Appearance > Widgets.
2. Find “WooCommerce Featured Explore this article on How To Add A Subscription In Woocommerce Products”: Look for the “WooCommerce Featured Products” widget in the list of available widgets.
3. Drag and Drop: Drag the widget to the sidebar or footer where you want to display it.
4. Configure the Widget: Give the widget a title (e.g., “Our Top Picks”) and choose how many products to display.
5. Save: Click the “Save” button.
Example: This is ideal for displaying a smaller selection of featured products in a sidebar on your product category pages.
Method 4: Using Your Theme’s Options (Highly Theme Dependent)
Many WooCommerce themes have built-in options for displaying featured products. This is the most theme-specific option, so you’ll need to consult your theme’s documentation or support for instructions.
Example: Some themes might have a dedicated “Featured Products” section in the theme options panel that allows you to select the number of products to display and where to display them.
Tips for Success
Conclusion
Displaying featured products in WooCommerce is a simple yet powerful way to highlight key items and boost sales. By following these steps, you can easily showcase your best offerings and create a more engaging shopping experience for your customers. So, go ahead and start featuring those products – your sales will thank you!
