How To Display Coupon In Woocommerce

How to Display Coupons in WooCommerce: A Beginner’s Guide

WooCommerce is a powerhouse for online stores, and one of its most valuable features is the ability to offer coupons. But creating a coupon is only half the battle! You need to make sure your customers *know* about them. This guide will walk you through how to display coupons in WooCommerce effectively, even if you’re brand new to the platform. We’ll cover various methods, from simple to more advanced, ensuring your customers never miss out on a great deal.

Think of it like this: You bake the most delicious cookies, but keep them hidden in the back of the kitchen. No one will know they exist! Showing off your coupons is like putting those cookies in a display case – tempting and hard to resist.

Why Displaying Coupons is Crucial

Simply creating a coupon code and expecting customers to find it on their own is a recipe for missed sales. Visibly displaying your coupons offers several key advantages:

• Increases Sales: People love a good deal! Seeing a coupon can be the extra push they need to complete a purchase. Imagine browsing an online store and seeing a banner that says “20% Off Your First Order!” You’re much more likely to buy something, right?
• Boosts Customer Loyalty: Offering discounts makes customers feel valued. It shows you appreciate their business and encourages repeat purchases. A “Loyalty Reward” coupon can be a great way to thank existing customers.
• Drives Traffic: Promoting coupons on social media or through email marketing can attract new visitors to your store. A limited-time offer can create a sense of urgency and get people clicking.
• Reduces Cart Abandonment: A surprise discount at checkout can sometimes be enough to convince someone to complete their purchase. A small percentage off or free shipping can be the difference between a sale and an abandoned cart.

Basic Methods for Displaying Coupons in WooCommerce

Let’s start with the simplest ways to get those coupons in front of your customers.

• Email Marketing: This is a classic, but still incredibly effective. Send out newsletters with coupon codes, special offers, and promotions. Tools like Mailchimp or Klaviyo integrate seamlessly with WooCommerce.
• Example: A welcome email with a “WELCOME10” coupon for 10% off a first purchase.
• Social Media: Share coupon codes and promotions on your social media channels. Use eye-catching images and compelling copy to grab attention.
• Example: A Facebook post announcing a “SUMMER25” coupon for 25% off swimwear.
• Website Banners: Use banner ads on your website to promote your coupons. Place them strategically on your homepage, product pages, and category pages.
• Example: A banner on your homepage that reads “Limited Time Offer: Use code SPRINGSALE for 15% off!”

More Advanced Read more about How To Add Conditional Button To Cart Page In Woocommerce Techniques for Coupon Display

Ready to take things to the next level? Here are some more sophisticated ways to display coupons in WooCommerce.

• Coupon Plugins: Several plugins are available that offer advanced coupon display features. These plugins can help you display coupons based on specific criteria, such as customer location, purchase history, or cart total. Some popular options include:
• Smart Coupons for WooCommerce: Offers a wide range of features, including gift certificates, store credit, and advanced coupon restrictions.
• WooCommerce Discover insights on How To Email Woocommerce Reports Dynamic Pricing & Discounts: Allows you to create dynamic pricing rules and discounts Read more about How To Make A Woocommerce Website Tutorials based on various factors.
• Displaying Coupons on Product Pages: Show relevant coupons directly on product pages to encourage immediate purchases.
• Example: If you’re selling a specific brand of shoes, you could display a coupon that offers 10% off all shoes from that brand on the product page.
• Coupon Pop-Ups: Use pop-up windows to display coupons to visitors. Make sure to use them sparingly, as they can be intrusive if overused. Consider using exit-intent pop-ups, which only appear when a visitor is about to leave your site.
• Example: An exit-intent pop-up offering a 5% discount to encourage visitors to complete their purchase.
• Cart Page Coupons: Make sure the coupon input field is clearly visible on the cart page! This is a critical point in the sales process, and a well-placed coupon can seal the deal.

Implementing Coupon Display: Step-by-Step

Let’s walk through a simple example of adding a coupon display banner to your WooCommerce store using a plugin. We’ll use a free plugin called “WooCommerce Notification.” While it’s primarily for sales notifications, it can be adapted for coupon display.

1. Install and Activate the Plugin: Go to your WordPress dashboard, navigate to Plugins > Add New, search for “WooCommerce Notification,” install, and activate the plugin.

2. Configure the Plugin: Go to WooCommerce > WooCommerce Notification.

3. Customize the Notification Template: The plugin allows you to customize the notification message. Use this area to display your coupon code and a brief description of the offer. For example: “Use code SUMMER20 for 20% off all orders!”

4. Set Display Options: Configure the plugin to display the notification banner on specific pages, such as your homepage or product pages.

5. Test Your Implementation: Visit your website and make sure the coupon banner is displaying correctly.

Important Notes:

• Make it Easy to Copy: Ensure your coupon code is easily selectable and copyable. No one wants to manually type in a long, complex code.
• Clear Instructions: Provide clear instructions on how to redeem the coupon. Don’t assume customers know what to do.
• Mobile-Friendly Design: Ensure your coupon displays are responsive and look good on all devices.

Conclusion

Effectively displaying coupons in WooCommerce is essential for driving sales, boosting customer loyalty, and attracting new visitors to your store. By using a combination of the methods outlined above, you can ensure that your customers never miss out on a great deal. Remember to track your coupon usage to see which strategies are most effective and adjust your approach accordingly. Happy selling!