How to Deep Categorise Products in WooCommerce: A Comprehensive Guide for Beginners

In today’s digital age, WooCommerce has emerged as one of the most popular and versatile eCommerce platforms. It provides a myriad of tools and features that help you create and manage your online store. One such feature is the ability to categorise products. In this article, we’ll learn how to deep categorise products in WooCommerce, an essential skill for managing your online store effectively.

What is Product Categorisation in WooCommerce?

Product categorisation in WooCommerce is a method of organising your online store’s products into specific categories, making it easier for customers to find what they’re looking for. This can range from basic categorisation, like separating ‘Men’s Clothing’ from ‘Women’s Clothing’, to more specific categorisation, such as ‘Men’s T-Shirts’, ‘Men’s Jeans’, and so on.

Why is Deep Product Categorisation Important?

Deep product categorisation enhances your online store’s usability and customer experience. It allows customers to navigate your store easily and find the products they want quickly. Not only does this improve customer satisfaction, but it also helps to boost your SEO, as search engines favour well-organised sites.

Steps to Deep Categorise Products in WooCommerce

Now that we understand the importance of product categorisation, let’s dive into the steps on how to deep categorise products in WooCommerce.

1. Creating Main Product Categories

• From your WordPress dashboard, navigate to ‘Products’ and then ‘Categories’.
• In the ‘Add New Category’ section, enter the name of your main category (e.g., ‘Men’s Clothing’).

Click ‘Add New Category’, and your main category will be created.

2. Creating Subcategories

• Still in the ‘Categories’ section, enter the name of your subcategory (e.g., ‘Men’s T-Shirts’).

In the ‘Parent’ dropdown menu, select the main category under which this subcategory falls (‘Men’s Clothing’).

Click ‘Add New Category’, and your subcategory will be created under the main category.

3. Assigning Products to Categories

• Go to ‘Products’ and select the product you wish to categorise.

In the ‘Product Categories’ box on the right, check the boxes of the categories and subcategories the product belongs to.

Click ‘Update’, and your product will be categorised.

By following these steps, you can create a deeply categorised, user-friendly WooCommerce store. However, remember that your categories should be logical and intuitive to ensure a seamless shopping experience for your customers.

Real-Life Example of Deep Product Categorisation in WooCommerce

Let’s take an example of an online clothing store. To deep categorise the products:

• The main categories could be ‘Men’s Clothing’, ‘Women’s Clothing’, and ‘Children’s Clothing’.

Under ‘Men’s Clothing’, you could have subcategories like ‘Men’s T-Shirts’, ‘Men’s Jeans’, and ‘Men’s Jackets’.

Each product, such as a specific men’s t-shirt, would then be placed under the relevant subcategory.

This way, a customer looking for a men’s t-shirt can easily navigate to ‘Men’s Clothing’ > ‘Men’s T-Shirts’ to find what they’re looking for, rather than having to sift through all the products in ‘Men’s Clothing’.

Learning how to deep categorise products in WooCommerce can seem daunting at first, but with practice, it becomes a straightforward and simple process. Remember, the goal is to create a seamless and enjoyable shopping experience for your customers, which in turn will help to boost your sales and SEO rankings.