How To Create Woocommerce Product Filter

Level Up Your WooCommerce Store: A Beginner’s Guide to Creating Product Filters

Are you running a WooCommerce store and finding that your customers struggle to find exactly what they’re looking for? Imagine a customer searching for a red, cotton t-shirt in size medium, but having to scroll through pages of products. Frustrating, right? That’s where product filters come to the rescue!

Product filters are essential for any online store with a decent number of products. They allow customers to narrow down their search by specific attributes, making it easier and faster to find the perfect item. This leads to a better user experience, increased sales, and happier customers. Think of it like this: you wouldn’t want to search for a specific book in a Read more about How To Use Woocommerce Webhooks library without using the subject, author, or title filters, would you?

This guide will walk you through creating WooCommerce product filters, even if you’re a complete beginner. We’ll break down the process into simple, easy-to-understand steps, using real-life examples to illustrate each point.

Why are Product Filters So Important?

Before diving into the “how,” let’s solidify the “why.” Product filters directly impact your bottom line. Here’s why:

• Improved User Experience: Customers can quickly find what they need, reducing frustration and bounce rates. Imagine a shoe store: filters let you quickly find “running shoes,” “size 9,” and “Nike” instead of scrolling through hundreds of listings.
• Increased Conversion Rates: When customers easily find the right product, they’re more likely to buy it. Think of it like offering personalized recommendations – filters guide them directly to their ideal purchase.
• Reduced Support Requests: Customers can self-serve and find answers to their questions (e.g., “Do you have this in blue?”) without contacting support.
• Better SEO: Filtered pages can be indexed by search engines, bringing in more targeted traffic. For example, a page for “red dresses” can rank higher in search results.

Creating Product Filters: The Built-in WooCommerce Way

WooCommerce comes with basic filtering capabilities right out of the box. These rely on product attributes and categories. Let’s see how to use them:

1. Defining Product Attributes:

Attributes are characteristics of your products, like color, size, material, style, etc.

• Go to Products > Attributes in your WordPress dashboard.
• Add a new attribute. For example, “Color.”
• Enable archives? Usually, you want to leave this enabled so that each color has its own archive page.
• Click “Add attribute.”
• Now, click “Configure terms” under the “Color” attribute.
• Add your color options (e.g., Red, Blue, Green). These are the *terms* of your attribute.

Example: Let’s say you’re selling clothing. You might create attributes for “Size,” “Color,” “Material,” and “Sleeve Length.”

2. Assigning Attributes to Products:

• Edit a product.
• In the “Product data” section, click on the “Attributes” tab.
• Select the attribute you want to add (e.g., “Color”).
• Choose the relevant terms (e.g., Red, Blue).
• Important: Make sure to check “Visible on the product page” if you want customers to see this attribute.
• Save the product.

Example: For a “Red Cotton T-Shirt,” you’d assign the “Color” attribute as “Red” and the “Material” attribute as “Cotton.”

3. Using the WooCommerce Product Filter Widget:

WooCommerce provides a few built-in widgets Learn more about How To Put Woocommerce Payment Link On A Custom Email that let you display filters on your shop page.

• Go to Appearance > Widgets in your WordPress dashboard.
• Find the “WooCommerce Product Filter (Attribute)” widget.
• Drag it to your sidebar or another widget area.
• Configure the widget:
• Title: Give your filter a title (e.g., “Filter by Color”).
• Attribute: Select the attribute you want to filter by Read more about How To Change Thhe Product Id Woocommerce (e.g., “Color”).
• Display type: Choose how you want the filter options to be displayed (e.g., List, Dropdown).
• Save the widget.

You can add multiple “WooCommerce Product Filter (Attribute)” widgets for different attributes to create a comprehensive filtering system. You can also use the “Filter Products by Price” and “Filter Products by Rating” widgets.

Taking it to the Next Level: Using Plugins for Advanced Filters

While the built-in WooCommerce filters are a good starting point, they can be limited. For more advanced filtering options and a better user experience, consider using a plugin. Here are a few popular options:

• WOOF
• WooCommerce Products Filter: A free and powerful plugin with a wide range of filtering options.
• YITH WooCommerce Ajax Check out this post: How To Set Up Memberships On Woocommerce With Subscription Product Filter: A premium plugin with excellent features and a user-friendly interface.
• Product Filter by WooBeWoo: Another popular choice offering a variety of filter types and customization options.

These plugins often offer features like:

• Price Range Filters: Allow customers to filter by a specific price range.
• AJAX Filtering: Filters update dynamically without reloading the page, providing a smoother experience.
• Customizable Design: Match the filters to your website’s branding.
• Taxonomy Filtering: Filter by product categories, tags, and custom taxonomies.

Example: Imagine a store selling electronics. A plugin would allow customers to filter by “Brand,” “Processor Speed,” “RAM,” “Screen Size,” and other specific technical specifications.

Tips for Effective Product Filters:

• Keep it Simple: Don’t overwhelm customers with too many filter options. Choose the most relevant attributes.
• Use Clear Labels: Make sure your filter labels are easy to understand (e.g., “Sleeve Length” instead of “SL”).
• Consider Mobile Users: Ensure your filters are responsive and easy to use on mobile devices.
• Test and Refine: Monitor how customers use your filters and make adjustments based on their behavior.
• Prioritize Important Filters: Place the most important filters at the top of the list.
• Use AJAX: Implement AJAX filtering to provide a smooth, real-time filtering experience.

By implementing effective product filters, you can dramatically improve your WooCommerce store’s user experience, boost your conversion rates, and ultimately, increase your sales. So, take the plunge and start creating filters today! Your customers (and your bottom line) will thank you.