How to Create Discounts for Your Products in WooCommerce: A Beginner’s Guide

Whether you are a seasoned online retailer or a beginner venturing into the world of eCommerce, WooCommerce is an excellent platform to boost your online sales. One of the key tactics to increase your sales is by offering discounts on your products. In this article, we will guide you on how to create discounts for your products in WooCommerce in a simple and useful way with real-life examples.

Understanding WooCommerce and Its Discount Feature

WooCommerce is a free eCommerce plugin that allows you to sell anything, beautifully. Built to integrate seamlessly with WordPress, WooCommerce is the world’s favorite eCommerce solution that gives both store owners and developers complete control.

The discount feature in WooCommerce is a powerful tool to incentivize customers and increase sales. You can offer percentage-based discounts, fixed cart discounts, or fixed product discounts. You can also create coupons and set expiry dates for them. Let’s dive into how you can set these up.

Creating Discounts in WooCommerce: A Step-By-Step Guide

Creating discounts in WooCommerce is straight-forward and easy. Even if you are a newbie, you can easily set up discounts following these steps:

• Step 1: Navigate to your WordPress dashboard and go to WooCommerce.
• Step 2: Click on ‘Coupons’ under the WooCommerce tab.
• Step 3: Click on ‘Add Coupon’ and you will be directed to a new page.
• Step 4: Here, you can set the coupon code, description, discount type (percentage, fixed cart, or fixed product), coupon amount, and expiry date.
• Step 5: Once you fill all the details, click on ‘Publish’. Your discount is now ready to use.

Real-Life Example of WooCommerce Discount

Let’s say you have a clothing store and you want to offer a 20% discount on all your products for the holiday season. Here’s how you can do it:

• Step 1: Go to the ‘Coupons’ section under WooCommerce.
• Step 2: Click on ‘Add Coupon’.
• Step 3: Set the coupon code as ‘HOLIDAY20’.
• Step 4: Set the discount type as ‘Percentage discount’.
• Step 5: Set the coupon amount as ’20’.
• Step 6: Set the expiry date according to when you want the discount to end.
• Step 7: Click on ‘Publish’. Your customers can now use the coupon code ‘HOLIDAY20’ to avail the 20% discount on their purchases.

Creating discounts in WooCommerce is an effective strategy to attract more customers and increase sales. It is easy to set up, and with a bit of creativity, you can create enticing discounts that your customers can’t resist. Happy selling!