How To Change Woocommerce Email Text

# How to Customize WooCommerce Email Notifications: A Beginner’s Guide

WooCommerce is fantastic for selling online, but its default email notifications might not perfectly match your brand’s voice. Luckily, customizing these emails is easier than you think! This guide shows you how to change WooCommerce email text, ensuring your customers receive professional, branded messages that build trust and loyalty.

Why Change Your WooCommerce Email Text?

Generic emails are forgettable. Imagine receiving a confirmation email from a generic “Online Store” versus a personalized message from “Cozy Candles.” The latter instantly creates a stronger connection. Customizing your WooCommerce emails allows you to:

• Brand consistency: Maintain a consistent brand voice and visual identity across all customer communications.
• Improved customer experience: Provide clear, helpful information tailored to your customers’ needs.
• Increased engagement: Encourage customers to interact with your brand through calls to action.
• Professionalism: Project a polished, professional image that builds trust and credibility.

For example, a simple change like adding your company logo to the email header instantly elevates the professionalism. Think about the difference between a plain text email confirming an order and one with your logo, beautiful fonts, and your company colors. The latter creates a much more positive experience!

Method 1: Using the WooCommerce Email Settings (Easiest Method)

This is the easiest way for basic customizations. WooCommerce offers built-in options for modifying some aspects of your email templates.

1. Navigate to WooCommerce > Settings: In your WordPress admin dashboard, find the WooCommerce settings.

2. Click on “Emails”: This will open the email settings page.

3. Choose an email type: You’ll see various email types (e.g., New Order, Customer Invoice, Processing Order). Select the one you want to modify.

4. Edit the email subject and heading: You can directly change the subject line and the main heading of the email.

5. Customize the email body (limited): While you can edit some parts of the body text, the options here are limited. You can’t drastically change the layout or add complex elements.

6. Save changes: Click “Save changes” to implement your modifications.

Method 2: Using a Plugin (For Advanced Customization)

For more extensive changes to your WooCommerce email templates (like adding custom images or significantly altering the layout), you’ll need a plugin. Popular options include:

• WooCommerce Email Customizer: Offers a user-friendly interface to modify various aspects of your emails.
• Mailchimp for WooCommerce: While primarily for marketing automation, this plugin allows for email template customization and improved branding.
• WPForms: While not exclusively for email customization, its features can allow more powerful notification emails if you are using WPForms for orders.

Method 3: Customizing Email Templates with Code (For Developers)

This method requires coding skills and directly modifying WooCommerce’s email templates. Proceed with caution, as incorrect code can break your website. Always back up your website before making any code changes.

You’ll need to locate the email template files within your WooCommerce installation. These are typically found in the `wp-content/plugins/woocommerce/templates/emails/` directory.

Here’s a simplified example of changing the “New Order” email subject line:

// In your custom plugin or child theme functions.php file:
add_filter( 'woocommerce_email_subject_new_order', 'custom_new_order_subject', 10, 2 );
function custom_new_order_subject( $subject, $order ) {
return 'Your ' . get_bloginfo( 'name' ) . ' Order Confirmation (#' . $order->get_order_number() . ')';
}

This code replaces the default subject line with a more personalized one, including your site name and order number. Remember to replace `”Your “. get_bloginfo( ‘name’ ) . ” Order Confirmation (#” . $order->get_order_number() . “)”` with your desired subject.

Conclusion

Changing your WooCommerce email text is crucial for branding and customer satisfaction. Choose the method that suits your technical skills and the level of customization you need. Whether you opt for the simple built-in settings or leverage a plugin or code, ensuring your emails are professional and branded is a significant step towards building a stronger customer relationship. Remember to always test your changes thoroughly after implementing them!