# How to Change the Sender Name in Outgoing WooCommerce Emails
Changing the sender name in your WooCommerce outgoing emails is crucial for brand recognition and deliverability. A professional-looking sender name builds trust with your customers and helps ensure your emails don’t end up in spam folders. This article will guide you through several methods to achieve this, catering to different technical skill levels.
Understanding the Problem: Why Change Your Sender Name?
By default, WooCommerce emails often display generic sender names like “WordPress” or your website’s name, lacking personalization. A customized sender name, however, significantly improves your email marketing:
- Increased Brand Recognition: Using your store’s name or a branded name reinforces your brand identity.
- Improved Deliverability: Professional-looking emails are less likely to be flagged as spam.
- Enhanced Customer Experience: Check out this post: How To Build Woocommerce Masonry Grid Personalized emails create a more professional and trustworthy impression.
- WooCommerce Email Customizer: This plugin allows for extensive customization of WooCommerce emails, including the sender name, subject line, and content.
- WP Mail SMTP: While primarily focused on improving email delivery, this plugin also allows you to customize the sender name and email address.
Methods to Change Your WooCommerce Email Sender Name
There are several ways to modify the sender name in your WooCommerce emails, ranging from simple plugin solutions to more involved code adjustments.
Method 1: Using a Plugin (Easiest Method)
The simplest and most recommended approach is using a dedicated plugin. Many plugins offer this functionality, often with additional email customization options. Popular choices include:
How to use a plugin:
1. Install and activate the chosen plugin from your WordPress dashboard.
2. Configure the plugin’s settings. You’ll typically find an option to specify the sender name and sender email address. Ensure both are correctly set to reflect your brand.
Method 2: Modifying the `woocommerce_email_headers` Function (For Developers)
If you’re comfortable with PHP code, you can directly modify the `woocommerce_email_headers` function. This method offers more granular control but requires caution. Incorrectly modifying this function can break your email functionality.
Steps:
1. Access your `functions.php` file: This file is usually located in your active theme’s directory. Back up your `functions.php` file before making any changes.
2. Add the following code snippet: Replace `”Your Store Name”` and `”[email protected]”` with your desired sender name and email address.
add_filter( 'woocommerce_email_headers', 'custom_woocommerce_email_headers' ); function custom_woocommerce_email_headers( $headers ) { $headers['From'] = 'Your Store Name '; return $headers; }
3. Save the changes to your `functions.php` file.
Important Considerations: Ensure your email address is correctly configured in your WordPress settings (usually under Settings > General > Email Address). Your hosting provider’s email server must also be configured correctly to send emails using the specified address. This often involves setting up proper SPF, DKIM, and DMARC records.
Method 3: Using a Child Theme (Recommended for Developers)
For best practices, it’s highly recommended to modify your WooCommerce emails via a child theme. This prevents losing your changes when your parent theme updates. The process is similar to Method 2, but you’ll create a `functions.php` file within your child theme directory instead of directly editing your main theme’s `functions.php` file.
Conclusion
Choosing the right method for changing your WooCommerce email sender name depends on your technical skills and comfort level. Using a plugin is the easiest and safest option for most users. However, if you’re comfortable with PHP, directly modifying the `woocommerce_email_headers` function provides more control. Remember to always back up your files before making any code changes and prioritize the use of a child theme for maintaining code integrity. A well-configured sender name is a crucial element of a successful email marketing strategy, boosting brand recognition and improving deliverability.
