How to Change “Add to Cart” Text in WooCommerce: A Beginner’s Guide
Want to boost your WooCommerce store’s conversions? A small change like altering your “Add to Cart” button text can make a surprising difference. This guide will show you how, even if you’re a complete beginner!
Why Change Your “Add to Cart” Text?
The standard “Add to Cart” button is fine, but it can lack personality and impact. By customizing this text, you can:
- Increase click-through rates: A more compelling call to action can encourage more people to add products to their carts.
- Reflect your brand’s voice: Make your button match your overall store’s tone and style.
- Test different variations: See which wording performs best for your specific products and audience.
- Professional and accurate translations.
- Handles multiple languages seamlessly.
- Improves SEO for international customers.
- Requires a plugin installation (usually paid).
- Slightly more complex setup.
- Using a Child Theme (Recommended): This is the safest and most efficient method. It involves creating a child theme (a folder with specific files) and overriding the WooCommerce template files. This keeps your modifications safe from updates. Look up tutorials on creating child themes in WordPress
- many free resources are available. Once you have a child theme, you’ll need to locate the `single-product.php` file (or similar depending on your theme) and find the code responsible for displaying the “Add to cart” button. This code will vary depending on your theme, but generally, it contains something like
. You will need to override that function. Specific instructions are outside the scope of this beginner’s guide. - Using a Plugin (Less Recommended): Some plugins offer customization options to change the button text. Search for “WooCommerce add to cart button text” in your WordPress plugin directory. However, using plugins can add complexity and potentially conflict with other plugins on your site.
- Instead of “Add to Cart”:
- “Buy Now”
- “Get it Now”
- “Order Now”
- “Shop Now”
- “Add to Bag” (for fashion)
- “Reserve Now” (for limited items)
Imagine an online clothing store. Instead of a generic “Add to Cart,” they could use “Shop Now” or “Get Yours Today!” This creates a sense of urgency and excitement. Conversely, a luxury jewelry store might prefer a more sophisticated call to action like “Add to Wish List” or “Purchase Now.”
Methods to Change Your “Add to Cart” Text
There are several ways to change your WooCommerce “Add to Cart” button text. Here are two common approaches:
1. Using the WooCommerce Multilingual Plugin (For Multiple Languages)
If you’re selling to an international audience, using a plugin like WooCommerce Multilingual is the best approach. It allows you to translate your entire store, including the “Add to cart” button, for different languages. This is crucial for ensuring a positive user experience for customers who don’t speak your default language.
Advantages:
Disadvantages:
2. Using a Child Theme or a Plugin (For Single Language Changes)
This is the most common method for simple text changes within a single language. It offers great flexibility and control. We strongly recommend using a child theme to avoid losing your changes when updating WooCommerce. However, dedicated plugins can also accomplish this.
Examples of Alternative “Add to Cart” Text
Consider these options depending on your product and brand:
Remember to choose text that is both concise and compelling.
Testing and Optimization
Once you’ve changed your button text, monitor your conversion rates. Use Google Analytics or similar tools to track changes in your cart additions and ultimately, your sales. This data will help you determine if your new button text is more effective than the original. Don’t be afraid to experiment with different options to find what resonates best with your customers.
By following these steps, even the newest WooCommerce user can easily change their “Add to Cart” text and potentially increase their sales. Remember to always back up your website before making any significant changes.
