# How to Add Products to a WooCommerce Brand Page: A Beginner’s Guide
Want to showcase your products by brand on your WooCommerce store? Creating dedicated brand pages is a fantastic way to improve user experience, boost sales, and enhance your site’s SEO. This guide walks you through adding products to your WooCommerce brand pages, step-by-step.
Understanding the “Why” Behind Brand Pages
Before diving into the “how,” let’s understand why brand pages are crucial. Imagine a large online store selling clothes. Customers looking for “Nike shoes” shouldn’t have to sift through hundreds of items. A dedicated “Nike” brand page provides a streamlined shopping experience. This improves:
- Customer navigation: Easier for customers to find what they want.
- Brand awareness: Promotes specific brands and builds brand loyalty.
- SEO optimization: Dedicated pages improve search engine rankings for specific brands.
- Sales conversion: A curated selection makes it easier for customers to make a purchase.
- Go to your WordPress admin dashboard.
- Navigate to Products > Attributes.
- Click “Add new attribute.”
- Enter “Brand” as the attribute name (or your preferred name).
- Choose “Select” as the attribute type. This allows you to create a list of brands.
- Click “Add new attribute”.
- After creating the attribute, click on it from the attribute list.
- You’ll see a list of terms (brands). Add each of your brands here. For example: “Nike”, “Adidas”, “Puma”.
- Go to each product you want to associate with a brand.
- On the product edit page, under the “Product data” metabox, you’ll find the “Attributes” section.
- Click on “Add” next to your “Brand” attribute.
- Select the appropriate brand from the dropdown.
- Save your changes.
- Automated brand page generation: Create pages automatically based on your product attributes.
- Customizable brand page layouts: Design your brand pages to match your site’s design.
- Improved filtering and search: Enhanced filtering options for customers.
Method 1: Using WooCommerce Product Attributes
This is the most common and straightforward method for creating brand pages in WooCommerce. It leverages WooCommerce’s built-in attribute system.
Step 1: Create a “Brand” Attribute
Step 2: Add Brand Terms (Your Brands)
Step 3: Assign Brands to Products
Step 4: Create Brand Pages (Optional – But Highly Recommended)
While adding the brand attribute links products *implicitly*, creating dedicated brand pages will make the experience far more user-friendly. You can create these pages manually or with plugins (discussed later).
* Manual creation: Create new pages for each brand (e.g., “nike.html”, “adidas.html”). You might use a shortcode or manually list products of that brand.
* Shortcodes: Some themes and plugins offer shortcodes to display products by brand. You’ll need to research your specific theme or plugin documentation. A potential (though not guaranteed to exist) example shortcode might look something like this: `[products brand=”Nike”]`
Method 2: Using WooCommerce Brand Plugins
Many plugins simplify brand management. They often offer advanced features like:
Note: Choosing a plugin depends on your specific needs and budget. Thoroughly research any plugin before installation.
Example: Real-life Scenario
Let’s say you sell t-shirts. You stock shirts from three brands: “Hanes,” “Fruit of the Loom,” and “Gildan.” Following the steps above, you’d:
1. Create a “Brand” attribute.
2. Add “Hanes,” “Fruit of the Loom,” and “Gildan” as terms.
3. Assign each t-shirt to its corresponding brand.
4. (Optional) Create brand pages (“hanes-tshirts.html”, etc.) for a more organized storefront.
Conclusion
Adding products to WooCommerce brand pages is an essential step in improving your store’s organization and user experience. Whether you use the built-in attribute system or a plugin, the key is to provide a clear and easy way for customers to browse your products by brand. This will ultimately lead to increased sales and customer satisfaction. Remember to always test your changes and monitor your analytics to see what’s working best for your store.
