How to Add “Price Each” and “Buy More, Save More” Pricing in WooCommerce
WooCommerce is a powerful platform, but sometimes you need to go beyond its basic functionality. One common request is to display both a “price each” and a discounted “bulk price” – giving customers an incentive to buy more. This article will guide you through adding this feature, even if you’re new to WooCommerce and coding.
Why Offer “Price Each” and Bulk Discounts?
Offering price each and bulk discounts is crucial for several reasons:
- Increased Sales: Encouraging larger orders boosts your revenue.
- Improved Customer Perception: It feels fair to reward customers for buying in bulk.
- Reduced Inventory: Bulk purchases can help clear out excess stock.
- Competitive Advantage: It makes your store more attractive to buyers.
- Quantity: Enter the minimum quantity for the discount to apply (e.g., 10).
- Price: Enter the discounted price per unit (e.g., $15).
Imagine a bookstore. A single copy of a novel might cost $20. But if a customer buys 10 copies, they might get a discount, paying only $15 each. This is the exact functionality we’ll be adding to your WooCommerce store.
Method 1: Using WooCommerce’s Built-in Tiered Pricing (Easiest)
WooCommerce itself offers tiered pricing, which is often sufficient for simple bulk discounts. No coding required!
1. Go to Products: In your WooCommerce dashboard, navigate to `Products > All products`.
2. Edit a Product: Select the product you want to add tiered pricing to and click “Edit”.
3. Pricing Tab: Switch to the “Pricing” tab.
4. Add Tier Prices: You’ll find a section for “Tier prices”. Here you can define different prices based on quantity:
5. Save Changes: Click “Update” to save your changes.
Now, your product page will automatically display the discounted price when the customer adds the required quantity to their cart. The “price each” will usually be displayed automatically as the standard price.
Method 2: Using a Plugin (Easier than Coding)
If WooCommerce’s built-in tiered pricing isn’t enough (e.g., you need more complex discount rules), consider using a plugin. Many plugins offer advanced pricing options. Search the WooCommerce plugin directory for terms like “tiered pricing,” “bulk discounts,” or “volume discounts.” Install and activate a suitable plugin, following its instructions. These plugins typically provide a user-friendly interface, eliminating the need for manual code editing.
Method 3: Custom Code (For Advanced Users)
For ultimate control, you can add custom code. This method requires coding skills and understanding of WooCommerce’s structure. Proceed with caution and back up your website before making any code changes.
This example uses a filter to modify the product price based on quantity. This is a simplified example and may need adjustments depending on your theme and other plugins. Always test thoroughly after implementing custom code.
add_filter( 'woocommerce_get_price', 'custom_price_calculation', 10, 2 );
function custom_price_calculation( $price, $product ) {
$quantity = WC()->cart->get_cart_item_quantities();
$product_id = $product->get_id();
if ( isset( $quantity[$product_id] ) ) {
$quantity = $quantity[$product_id];
if ( $quantity >= 10 ) { // Discount for 10 or more items
$price = 15; // Discounted price per unit
}
}
return $price;
}
This code checks the cart quantity. If the quantity of a specific product is 10 or more, it changes the price to $15 per item. This is a very basic example and may need modifications to suit your specific needs.
Remember to place this code in your theme’s `functions.php` file or a custom plugin. Again, thorough testing is crucial.
Conclusion
Adding “price each” and “buy more, save more” pricing to your WooCommerce store is achievable, regardless of your technical expertise. Choose the method that best suits your skills and requirements. Start with the built-in tiered pricing and explore plugins or custom code only if necessary. Remember to always back up your website before making any significant changes.
