How To Add Free 60 Days To Woocommerce Subscription

How to Add a Free 60-Day Trial to Your WooCommerce Subscriptions

Are you looking to boost your WooCommerce subscription sales? Offering a free trial is a powerful strategy to attract new customers and increase conversions. This article will guide you through the process of adding a 60-day free trial to your WooCommerce subscriptions, covering various methods and considerations.

Introduction: The Power of Free Trials

A free trial allows potential customers to experience the value of your subscription service risk-free. This significantly reduces the barrier to entry, leading to higher conversion rates and increased customer lifetime value. A generous 60-day trial period gives users ample time to explore your product and its benefits, making them more likely to subscribe after the trial ends. However, implementing a free trial correctly is crucial; a poorly implemented trial can lead to confusion and lost revenue.

Adding a Free 60-Day Trial to WooCommerce Subscriptions: Methods and Considerations

There are several ways to implement a 60-day free trial for your WooCommerce subscriptions. The best method depends on your technical skills and existing plugins.

#### Method 1: Using WooCommerce Subscriptions’ Built-in Functionality (Easiest)

WooCommerce Subscriptions offers a straightforward way to add free trials. This is the recommended approach for most users due to its simplicity and ease of use.

• Navigate to your WooCommerce Subscriptions settings: Go to WooCommerce > Settings > Subscriptions.
• Locate the “Trial Period” settings: Within the “General” tab, you’ll find options to configure trial periods.
• Set the trial length: Input “60” in the “Trial Length” field and select “days” as the unit.
• Save changes: Click the “Save changes” button to implement your free trial.

Important: Ensure that your subscription products are configured to utilize the global trial settings or have individual trial settings applied if needed.

#### Method 2: Using a WooCommerce Subscription Plugin (More Advanced Features)

Several plugins offer advanced features for managing subscriptions and trials. These plugins might provide more customization options, such as different trial lengths based on pricing tiers or specific products. Examples include:

• Restrict Content Pro: Offers powerful membership and subscription management.
• MemberPress: A comprehensive membership plugin with extensive subscription features.

Refer to the individual plugin documentation for instructions on configuring free trials. These often involve setting up rules and conditions within the plugin’s settings.

#### Method 3: Custom Code (For Advanced Users Only)

If you need highly specific customization or your existing plugins don’t offer the desired functionality, you might need to use custom code. This requires strong PHP coding skills. Proceed with caution, as incorrect code can break your website. Here’s a basic example (this code snippet may need adjustments based on your theme and plugins):

add_filter( 'wcs_subscription_trial_length', 'custom_trial_length', 10, 2 );
function custom_trial_length( $trial_length, $subscription ) {
return 60; // Set trial length to 60 days
}

This code snippet overrides the default trial length. Place this code in your theme’s `functions.php` file or a custom plugin. Always back up your website before making code changes.

Potential Drawbacks of Offering a Free Trial

While free trials are effective, consider these drawbacks:

• Potential for Trial Abuse: Users might sign up for the trial and cancel before the end, resulting in lost potential revenue.
• Increased Customer Support: You might experience a surge in support requests during the trial period.
• Management Overhead: Tracking trial users and managing cancellations can add to your workload.