How Can I Attach Products To A Page In Woocommerce

How to Attach Products to a Page in WooCommerce: A Beginner’s Guide

WooCommerce is a fantastic platform for selling online, but sometimes you need to go beyond just your standard shop page. You might want to showcase specific products on a landing page, create a curated collection, or simply embed a product directly into a blog post. This guide will walk you through how to attach products to a page in WooCommerce, even if you’re a complete beginner.

Think of it like this: imagine you’re writing a blog post about “The Best Coffee Makers for Busy Mornings.” Instead of just *telling* people about great coffee makers, wouldn’t it be amazing to *show* them and let them buy directly from that page? That’s what we’re going to achieve!

Why Attach Products to Specific Pages?

There are several compelling reasons to embed products onto specific pages:

Improved User Experience: Customers can purchase products without navigating away from the page they’re already on. This makes the buying process seamless and convenient.
Targeted Marketing: You can showcase specific products that are highly relevant to the content of the page. This increases the likelihood of a purchase.
Increased Conversions: By making it easier and faster to buy, you can significantly improve your conversion rates.
Storytelling and Context: You can integrate products into your brand’s story or a specific context, making them more appealing.

Method 1: Using WooCommerce Shortcodes (The Quick and Easy Way)

WooCommerce shortcodes are your best friend for quickly embedding products on any page. They’re like little snippets of code that tell WordPress to display a product or a collection of products.

Here’s how to use them:

1. Find the Product ID: Each product in your WooCommerce store has a unique ID. To find it, go to Products > All Products in your WordPress dashboard. Hover over the product you want to embed. You’ll see the product ID listed in the URL that appears at the bottom of your browser window. Alternatively, click on the product to edit it, and the ID will be visible in the URL bar of your browser (e.g., `post=123` means the product ID is 123). Write this ID down; you’ll need it!

2. Open the Page You Want to Edit: Go to Pages > All Pages and select the page where you want to embed the product.

3. Add a Shortcode Block: In the WordPress editor (Gutenberg), click the “+” icon to add a new block. Search for “Shortcode” and select it.

4. Insert the Shortcode: Now, paste the appropriate WooCommerce shortcode into the Shortcode block. Here are some common examples:

Display a single product: `[product id=”YOUR_PRODUCT_ID”]` (Replace `YOUR_PRODUCT_ID` with the actual ID you found in step 1.) For example: `[product id=”123″]`
Display multiple products by ID: `[products ids=”ID1, ID2, ID3″]` (Replace `ID1`, `ID2`, etc., with the product IDs, separated by commas). For example: `[products ids=”123, 456, 789″]`
Display products by category: `[products category=”YOUR_CATEGORY_SLUG”]` (Replace `YOUR_CATEGORY_SLUG` with the actual category slug. Find this by going to Products > Categories and hovering over the category. The slug will be in the URL.) For example: `[products category=”coffee-makers”]`
Display products by SKU: `[product sku=”YOUR_PRODUCT_SKU”]` (Replace `YOUR_PRODUCT_SKU` with the actual SKU of the product.)

5. Preview and Publish: Click the “Preview” button to see how the product(s) will look on the page. If you’re happy with it, click “Publish” or “Update.”

Real-Life Example: Imagine you’re selling a special edition mug. On your “About Us” page, you could embed the mug using `[product id=”42″]` (assuming the mug’s product ID is 42). This allows visitors to purchase the mug directly from the page where they’re learning about your company’s story.

Method 2: Using WooCommerce Blocks (For Enhanced Customization)

WooCommerce also offers dedicated blocks within the Gutenberg editor for a more visually appealing and customizable approach.

1. Open the Page You Want to Edit: Go to Pages > All Pages and select the page where you want to embed the product.

2. Add a WooCommerce Block: In the WordPress editor (Gutenberg), click the “+” icon to add a new block. Search for “WooCommerce” or scroll down to the “WooCommerce” section. You’ll find various blocks, such as:

Product Grid: Displays multiple products in a grid layout.
Single Product: Displays a single product with more customization options.
Products by Category: Displays products from a specific category.
Products by Attribute: Displays products based on a certain attribute.

3. Configure the Block: Each block has its own settings. For example, the “Single Product” block will ask you to search for the product you want to display. The “Product Grid” block will allow you to choose the number of columns, the products to display (by ID, category, etc.), and other styling options.

4. Customize the Appearance: Use the block settings in the right sidebar to customize the appearance of the product display, such as the number of columns, the order of the products, and which elements to show (title, price, rating, etc.).

5. Preview and Publish: Click the “Preview” button to see how the product(s) will look on the page. If you’re happy with it, click “Publish” or “Update.”

Real-Life Example: For a seasonal promotion page featuring “Summer Essentials,” you could use the “Product Grid” block to showcase a selection of sunscreen, beach towels, and sunglasses, all pulled from specific categories within your WooCommerce store. You can then customize the grid to have three columns and highlight the sale price.

Method 3: Using Page Builders (For Advanced Design)

If you’re using a page builder like Elementor, Beaver Builder, or Divi, you likely have even more advanced WooCommerce integration options. These page builders often provide dedicated widgets or modules that allow you to drag and drop products onto your pages with highly customizable layouts and styling.

Check Your Page Builder’s Documentation: The specific steps will vary depending on the page builder you’re using. Consult their documentation to learn about their WooCommerce integration features.
Look for WooCommerce Widgets/Modules: Most page builders have dedicated elements for displaying products, product grids, product categories, and more.
Customize the Layout and Styling: Page builders offer extensive customization options, allowing you to create visually stunning product displays that perfectly match your brand.

Real-Life Example: Let’s say you use Elementor. You could create a custom landing page for a new product launch. Using Elementor’s WooCommerce widgets, you can add a “Product Title,” “Product Image,” “Add to Cart” button, and “Product Description” section, all styled to create a compelling and persuasive sales page.

Important Considerations

Mobile Responsiveness: Make sure your product displays look good on all devices (desktops, tablets, and smartphones). Both shortcodes and WooCommerce blocks are generally responsive, but always double-check.
Page Speed: Embedding too many products on a single page can slow down your website. Optimize your images and consider using a caching plugin to improve performance.
Product Visibility: Ensure the products you’re embedding are set to “Visible” in the product settings.
Testing: Always test your product displays thoroughly to make sure everything is working correctly, including the “Add to Cart” button and the checkout process.

By following these steps, you can easily attach products to any page in your WooCommerce store, enhancing the user experience and boosting your sales. Happy selling!