How to Create a Grouped Product in WooCommerce: A Beginner’s Guide
So, you’re using WooCommerce and want to sell multiple related products together? Great! That’s where grouped products come in. Think of them as a digital shelf where you can display related items, encouraging customers to buy more. This article will walk you through creating a grouped product in WooCommerce, even if you’re a complete newbie.
Why Grouped Products are Awesome
Before we dive in, let’s understand why grouped products are a smart move for your online store:
- Increased Sales: Bundling products together often Read more about How To Set Up Thank You Purchase Email Woocommerce leads to higher average order values. Customers are more likely to buy multiple items when they see them presented as a set.
- Improved Customer Experience: Grouping related items makes it easier for customers to find everything they need in one place. No more endless scrolling!
- Cross-Selling Opportunities: Showcasing related products can introduce customers to items they might not have considered otherwise.
- Inventory Management: If you’re trying to move stock on certain items, grouping them with popular products can be a great strategy.
- Go to Products > Add New in your WordPress dashboard.
- Fill in the product name, description, and price for each individual item.
- Make sure to set the product type to “Simple product” in the “Product data” section.
- Publish each product.
- “Acrylic Paint Set
- 12 Colors”
- “Canvas
- 12×16″
- “Paint Brush Set
- 5 Brushes”
- Go to Products > Add New.
- Enter a product name for your grouped product. This should be descriptive and appealing. For example, “Beginner Artist Kit.”
- Write a detailed description that explains what the kit includes and its benefits.
- In the “Product data” section, select “Grouped product” from the “Product type” dropdown.
- You’ll notice that the “Price” tab disappears. That’s because the price is determined by the individual products within the group.
- Go to the “Linked Products” tab.
- In the “Linked Products” tab, find the “Grouped products” section.
- Start typing the name of the product you want to add in the search box.
- Select the product from the dropdown list.
- Repeat this process for all the products you want to include in the group.
- Drag and drop the products to reorder them as they will appear on the product page. This allows you to feature key components first.
- “Acrylic Paint Set
- 12 Colors”
- “Canvas
- 12×16″
- “Paint Brush Set
- 5 Brushes”
- Add a product image that represents the entire group.
- Publish your product.
- Preview the product page to see how it looks. Make sure all the individual products are displayed correctly.
- Add to Cart: Try adding quantities of each individual product to the cart. Make sure it works as expected.
- Product Display: Check the product page on different devices (desktop, mobile, tablet) to ensure it’s responsive and easy to navigate.
- Description Clarity: Get someone else to read the description and see if they understand what’s included in the group. Adjust the description based on their feedback.
- High-Quality Images: Use professional-looking images that showcase the products in the group.
- Compelling Descriptions: Write clear and concise descriptions that highlight the benefits of buying the group.
- Strategic Pricing: Consider offering a slight discount on the group compared to buying the items individually. This incentivizes customers to purchase the entire set.
- Regularly Review Performance: Use WooCommerce analytics to track the performance of your grouped products and make adjustments as needed.
Real-Life Example:
Imagine you’re selling art supplies. Learn more about How To Hide Product Image In Woocommerce Archive Page Instead of selling individual paints, brushes, and canvases, you could create a “Beginner Artist Kit” grouped product. This makes it easy for beginners to buy everything they need to get started.
Step 1: Create Simple Products First
Before creating your grouped product, you need to have the individual products (the “children”) already set up in WooCommerce. These are simple products.
Example: You would create individual products for each item in our “Beginner Artist Kit,” such as:
Step 2: Create the Grouped Product
Now, let’s create the actual grouped product that will display these individual items.
Step 3: Link the Simple Products to the Grouped Product
This is where you connect the individual products you created earlier to the grouped product.
Example: In the “Grouped products” section, you would search for and add:
Step 4: Publish and Preview Your Grouped Product
Step 5: Testing and Refinement
Important! Don’t just publish and forget. Test the functionality:
Tips for Success with Grouped Products
By following these steps, you can easily create grouped products in WooCommerce and boost your sales. Remember to focus on providing value to your customers and making it easy for them to find what they need. Good luck!
