# How to Add Product Bundles in WooCommerce: A Beginner’s Guide
WooCommerce is a fantastic platform for selling online, but sometimes a single product just isn’t enough. Offering product bundles can significantly boost your sales by providing customers with convenient, value-added packages. This guide will walk you through adding product bundles to your WooCommerce store, even if you’re a complete beginner.
Why Offer Product Bundles?
Before we dive into the “how,” let’s understand the “why.” Product bundles are powerful for several reasons:
- Increased Average Order Value: Customers are more likely to spend more when they see a bundled discount. Think of a “Back-to-School” bundle offering notebooks, pens, and a pencil case – a higher value purchase than each item sold individually.
- Improved Customer Experience: Bundles provide convenience. Instead of searching for multiple items, customers get everything they need in one easy purchase.
- Reduced Shopping Cart Abandonment: A well-crafted bundle addresses potential needs proactively, reducing the chance a customer will leave your site without completing their purchase.
- Clearer Value Proposition: Bundles highlight the value of your products by presenting them together strategically. A skincare bundle with cleanser, toner, and moisturizer offers a complete solution.
- Boost Sales of Less Popular Items: Bundling a slow-moving product with a bestseller can give it a sales boost.
- Grill: 1
- Charcoal bag: 2
- Utensil Set: 1
- Bundle Discount: 15% off the total price of individual items.
- Simple Bundles (Few Products, No Complex Discounts): Use WooCommerce’s built-in functionality.
- Advanced Bundles (Many Products, Discounts, Variations, Customizations): Invest in a reliable plugin.
Method 1: Using WooCommerce’s Built-in Functionality (For Simple Bundles)
WooCommerce itself offers a basic way to create bundles, though it’s not as feature-rich as dedicated plugins (which we’ll cover next). This method is perfect for simple bundles.
Step-by-Step Guide:
1. Create Your Products: Ensure all the products you want to include in your bundle are already created in your WooCommerce store.
2. Create the Bundle Product: Go to Products > Add New. Give your bundle a name (e.g., “Ultimate Coffee Lover’s Kit”). Set the product type to “Simple product”.
3. Add Products to the Bundle: In the Product Data meta box, scroll down to the “Linked Products” section. Here you can link the individual products, choosing the number to include. Note: this method will simply list the items; no automated discounts.
4. Set Pricing: You’ll manually set the price of the bundle. Consider offering a discount to incentivize purchasing the bundle over individual items.
5. Publish Your Bundle: Click “Publish” to make your bundle visible on your store.
Method 2: Using a WooCommerce Bundles Plugin (For Advanced Bundles)
For more control and features like discounts, variations, and complex bundle structures, a dedicated plugin is essential. Popular options include “YITH WooCommerce Bundles,” “Product Bundles for WooCommerce,” and “WooCommerce Product Bundles.”
Step-by-Step Guide (using a hypothetical plugin):
1. Install and Activate the Plugin: Go to Plugins > Add New, search for your chosen plugin, and install it.
2. Create Your Bundle: The plugin will add a new product type or a special section in the product creation area.
3. Add Products and Configure: You can usually add individual products, set quantities, and define the discount or pricing structure (percentage off, fixed price, etc.).
4. Customize Bundle Settings: Many plugins allow you to customize the bundle’s appearance, such as the layout of included products and descriptions.
Example (Hypothetical Plugin):
Imagine adding a “Summer BBQ Bundle” with a grill, charcoal, and utensils. The plugin might let you set:
Choosing the Right Method
Remember to test your bundles thoroughly after creating them to ensure they display correctly and function as intended on your storefront and during checkout. Properly implemented product bundles can significantly increase your sales and improve the overall shopping experience for your customers.
