# How to Add Discounts in WooCommerce: A Beginner’s Guide
WooCommerce is a powerful e-commerce plugin for WordPress, but sometimes even the simplest tasks can feel overwhelming. One common question is: how do I add discounts to my products? This guide will walk you through several methods, from simple percentage discounts to complex, targeted promotions. We’ll keep it simple and explain everything clearly, even if you’re a complete beginner.
Why Offer Discounts in WooCommerce?
Before diving into the *how*, let’s understand the *why*. Discounts are a powerful tool for boosting sales and attracting new customers. Consider these real-life examples:
- Clearance sales: Getting rid of excess inventory? A discount incentivizes customers to buy before it’s too late. Think of end-of-season sales at clothing stores.
- Promotional offers: Launching a new product? A launch discount generates initial buzz and encourages early adoption. Imagine the discounts offered on new smartphones.
- Loyalty programs: Rewarding repeat customers with discounts fosters brand loyalty and encourages return purchases. Think of your favorite coffee shop’s punch card.
- Holiday sales: Capitalizing on major holidays like Black Friday or Christmas with special discounts drives significant sales increases. Everyone loves a holiday deal!
- Navigate to Products: In your WordPress dashboard, go to Products > All products.
- Select the product: Choose the product you want to discount.
- Edit the product: Click on the product title to open its edit page.
- Regular price and Sale price: You’ll find fields for Regular price and Sale price. Enter the discounted price in the Sale price field.
- Save changes: Click Update to save the changes.
- Edit the Explore this article on How To Sell On Instagram Woocommerce product: As above, navigate to the product’s edit page.
- Sale price: Enter the sale price as before.
- Sale schedule: You’ll see options to set a Sale price schedule. Specify the Start date and End date for your discount.
- Save changes: Click Update.
- Install WooCommerce Product Bundles: This requires a separate plugin. Search for “WooCommerce Product Bundles” in your WordPress plugins section and install it.
- Create a bundle: Create a new product and select the “Product Bundle” product type.
- Add products: Add the individual products that will form your bundle.
- Set the bundle price: Specify a discounted price for the bundle.
- Coupons: Go to Marketing > Coupons in your WordPress dashboard.
- Add new coupon: Click “Add new” to create a new coupon.
- Coupon code: Choose a unique code (e.g., SUMMER20).
- Discount type: Select the discount type: Percentage discount, Fixed cart discount, or Fixed product discount.
- Discount amount: Specify the discount amount (e.g., 20% or $10).
- Usage restrictions: You can add usage limits, product restrictions (apply only to specific products), and more.
- Save: Click on “Publish” or “Update” once you’ve completed all settings.
Offering strategically placed discounts can significantly improve your bottom line. Now, let’s learn how to implement them in WooCommerce.
Method 1: Simple Percentage Discounts on Individual Products
This is the easiest way to add a discount. You directly adjust the price of a specific product.
Example: If your regular price is $20, and you want a 20% discount, your sale price would be $16.
This method is perfect for quick, individual promotions. However, managing many discounts this way can be cumbersome.
Method 2: Using WooCommerce Sale Schedules
This allows you to schedule discounts to automatically start and end at specific dates. Ideal for seasonal or time-limited offers.
Example: You want a summer sale running from June 1st to August 31st. Set these dates in the sale schedule.
This is much more efficient than manually changing prices repeatedly.
Method 3: Bulk Discounts with WooCommerce Product Bundles
For offering discounts on multiple products purchased together, use bundles.
Example: Create a “Summer BBQ Bundle” with discounted prices on a grill, charcoal, and utensils.
This method is ideal for creating attractive deals combining different products.
Method 4: Using WooCommerce Coupons (For More Complex Discounts)
WooCommerce coupons offer the most flexibility, allowing for various discount types and targeting options.
Example: A coupon code “SUMMER20” offering a 20% discount on all products in the “Summer Collection” category.
This level of control allows you to create targeted campaigns and sophisticated discounts.
Conclusion
Adding discounts in WooCommerce is achievable regardless of your technical skill level. Choosing the right method depends on your specific needs and the complexity of your discount strategy. From simple price adjustments to sophisticated coupon codes, WooCommerce offers a range of options to boost your sales. Remember to test your discounts thoroughly to ensure they work as intended!
