Showcasing Your Best: How to Put WooCommerce Products on Your Homepage (For Beginners!)
You’ve got a beautiful WooCommerce store packed with amazing products. But how do you grab visitors’ attention the moment they land on your site? The answer: put your products right on the homepage! This article will guide you through the process, even if you’re a complete WooCommerce newbie. Think of it as creating a visually appealing storefront for your online shop.
Why is showcasing products on your homepage important?
* First Impressions Matter: Your homepage is often the first thing people see. Highlighting key products immediately sparks interest and encourages exploration. Imagine walking into a physical store – wouldn’t you be drawn to eye-catching displays right at the entrance?
* Increased Conversions: Easier access to products means fewer clicks to purchase. Reduce friction, boost sales. Plain and simple.
* Showcase Your Best Sellers/New Arrivals: Highlight your star players. Let your visitors know what’s popular or new, creating a sense of urgency and excitement.
* Improved User Experience: Helps visitors quickly find what they are looking for, making your store more user-friendly.
Method 1: Using WooCommerce Shortcodes
The easiest way to display products is by using WooCommerce shortcodes. Shortcodes are little snippets of code that tell WordPress to display specific content.
Here’s how it works:
1. Edit Your Homepage: Go to Pages > All Pages in your WordPress dashboard. Find your homepage and click “Edit”.
2. Add a Block: Click the “+” icon within the content area of your homepage to add a new block. Choose the “Shortcode” block.
3. Insert the Shortcode: Paste the desired WooCommerce shortcode into the block.
Here are some common WooCommerce shortcodes for displaying products:
* `[products limit=”8″ columns=”4″]`: This displays 8 products in 4 columns. This is like creating a grid of products on your homepage. You can adjust “limit” to the number of products you want to show and “columns” to the number of columns you want to use.
* `[featured_products limit=”4″ columns=”2″]`: This displays your featured products. Feature certain products in WooCommerce admin panel.
* `[sale_products limit=”4″ columns=”2″]`: This displays products currently on sale.
* `[best_selling_products limit=”4″ columns=”2″]`: Displays your best-selling products. WooCommerce tracks this automatically.
* `[product_category category=”clothing” limit=”4″]`: Displays products from the “clothing” category. Replace “clothing” with your desired category slug.
* `[product id=”25″]`: Displays a single product with the ID of 25. You can find the product ID by hovering over the product title in the All Products section of WooCommerce.
Example: Let’s say you want to display 4 of your best-selling products in 2 columns. You would use this shortcode:
[best_selling_products limit=”4″ columns=”2″]
4. Update the Page: Click “Update” to save your changes and view your homepage.
Reasoning: Shortcodes are powerful because they offer flexibility. You can control how many products are displayed, the number of columns, and even the specific criteria for product selection (like featured or on sale). This allows you to strategically highlight different items to attract specific customers.
Method 2: Using WooCommerce Blocks (Gutenberg Editor)
If you’re using the Gutenberg editor (the default WordPress editor), you can leverage WooCommerce blocks for a more visual approach.
1. Edit Your Homepage: Same as before, go to Pages > All Pages and edit your homepage.
2. Add a Block: Click the “+” icon and search for WooCommerce blocks. You’ll find options like:
* “Products by Category”
* “Featured Product”
* “All Products”
* “On Sale Products”
* “Best Selling Products”
* “Newest Products”
3. Configure the Block: Select the block you want to use. Each block will have its own settings. For example, the “Products by Category” block lets you choose a specific category and the number of products to display. The “All Products” block allows filtering by attributes, categories, etc.
4. Customize the Layout (Columns): Most product blocks allow you to specify the number of columns for your product display. You can also Explore this article on How To Cancel Shipping Cost For Digital Products Woocommerce use WordPress’s built-in “Columns” block to wrap multiple product blocks for more advanced layouts.
5. Update the Page: Save your changes and preview your homepage.
Example: Let’s say you want to highlight a specific featured product.
1. Add the “Featured Product” block.
2. Search for the product by name and select it.
3. Adjust any other settings (like hiding the price or add to cart button if desired).
Reasoning: WooCommerce blocks are more visual and intuitive than shortcodes. You can see a preview of how the products will look directly within the editor. This makes it easier to experiment with different layouts and configurations.
Method 3: Using Page Builders (Elementor, Beaver Builder, etc.)
If you’re using a page builder like Elementor or Beaver Builder, you’ll have even more control over the layout and design of your product displays. These often come with dedicated WooCommerce widgets.
General Steps (will vary slightly depending on the page builder):
1. Edit Your Homepage with the Page Builder: Launch the page builder for your homepage.
2. Find the WooCommerce Widgets: Look for WooCommerce widgets in the page builder’s widget panel. Common widgets include:
* “Products Grid”
* “Product Carousel”
* “Single Product”
* “Product Categories”
3. Drag and Drop Widgets: Drag the desired WooCommerce widget onto your homepage.
4. Configure the Widget: Each widget will have its own settings panel. Configure the settings to specify which products to display, the layout, styling, and other options. You’ll likely be able to choose categories, number of products, columns, sorting order, and more.
5. Style and Customize: Use the page builder’s styling options to customize the appearance of the widgets. Change colors, fonts, spacing, and other visual elements to match your website’s design.
6. Save and Publish: Save your changes and publish your homepage.
Reasoning: Page builders offer the most flexibility and control over the design of your product displays. They allow you to create complex layouts, customize every detail, and integrate WooCommerce products seamlessly into your overall website design.
Important Considerations
* Mobile Responsiveness: Make sure your product displays look good on all devices (desktops, tablets, and smartphones). Test your homepage on different screen sizes to ensure a positive user experience. Most themes and page builders have built-in responsive design features.
* Image Quality: Use high-quality product images. Blurry or pixelated images will detract from your products and make your store look unprofessional. Optimize your images for web to ensure fast loading times.
* Loading Speed: Don’t overcrowd your homepage with too many products. Too many large images or complex layouts can slow down your website’s loading speed, which can negatively impact user experience and SEO.
* Call to Action: Make it clear how visitors can purchase your products. Use prominent “Add to Cart” buttons and link to product pages with clear calls to action.
* A/B Testing: Experiment with different product displays to see what works best for your audience. Try different shortcodes, blocks, or page builder configurations to optimize your homepage for conversions.
By following these steps, you can create a compelling homepage that showcases your WooCommerce products and drives sales. Happy selling!
