# How to Show Related Products in WooCommerce: Boost Sales with Smart Recommendations
Want to boost your WooCommerce sales and improve the customer experience? Showing related products is a powerful strategy. It subtly guides customers towards additional purchases, increasing your average order value and overall revenue. Check out this post: How To Use Woocommerce Plugin In WordPress Step By Step This guide will walk you through several ways to achieve this, even if you’re new to WooCommerce.
Why Show Related Products?
Imagine walking into a bookstore. After picking up a thriller by Stephen King, you’re likely to see displays of other King novels or similar thrillers. This is precisely what related products do online. By suggesting relevant items, you:
- Increase average order value: Customers often add impulse purchases when presented with complementary items.
- Improve customer experience: Related products offer helpful suggestions, making shopping easier and more enjoyable.
- Reduce cart abandonment: By suggesting alternatives or Read more about How To Customize Packing Slip In Woocommerce add-ons, you might entice customers who were on the fence.
- Promote less popular items: You can strategically showcase products that might otherwise go unnoticed.
- Go to your product: In your WooCommerce dashboard, navigate to `Products` -> `All products` and select the product you want to edit.
- Find the “Related products” section: Scroll down the product edit page until you see the “Product data” meta box. Within Explore this article on How To Modify Woocommerce Shop Page this box, you’ll find the “Related products” section.
- Select related products: Start typing the name of a product you want to associate with this one. WooCommerce will offer suggestions. Select the ones that are relevant. For example, if you sell a blue dress, you might add related products like:
- A matching blue handbag
- Similar dresses in different colors
- Shoes that complement the dress
- Save changes: Click “Update” to save your changes. Now, when a customer views the product, they’ll see the related items displayed below the product description.
- YITH WooCommerce Related Products: This powerful plugin allows for various display options Read more about How To Charge Shipping Per Item Woocommerce and customization.
- Product Recommendations for WooCommerce: This plugin utilizes AI to provide highly relevant product suggestions.
- Choose carefully: Relevance is key. Don’t just add random products; focus on items that genuinely complement or are likely to interest customers who view the primary product.
- Regular review: Periodically review your related product selections to ensure they remain relevant and effective. Customer purchasing habits can change over time.
- A/B testing: Experiment with different combinations of related products and track your results to optimize your strategy. See what combinations work best to increase sales.
Method 1: Using WooCommerce’s Built-in “Related Products” Feature
WooCommerce offers a simple and effective way to display related products directly on your product pages. This is ideal for beginners.
Method 2: Using a Related Products Plugin
WooCommerce plugins offer more advanced functionality and customization options for displaying related products. These plugins can analyze purchase history Check out this post: How To Bulk Import Products In Woocommerce and offer more sophisticated recommendations. Some popular options include:
Choosing a plugin depends on your specific needs and budget. Many offer free versions with limited features, and paid versions with more advanced capabilities.
Method 3: Manual Linking (Less Recommended)
You could manually link related products using internal links within your product descriptions. However, this method is time-consuming and less effective than the above options. It’s only advisable if you have a very small catalog.
Optimizing Your Related Product Strategy
By implementing these strategies, you can significantly improve your WooCommerce store’s sales and user experience. Showing related products is a simple yet powerful technique to boost your bottom line – give it a try!
