How to Change Related Products in WooCommerce: A Beginner’s Guide

Want to boost your WooCommerce sales by suggesting the perfect complementary products? Related products are a powerful tool for increasing your average order value and improving the customer experience. But knowing how to *effectively* manage them can feel tricky at first. This guide will walk you through it step-by-step.

Why Change Related Products?

Before diving into the *how*, let’s understand the *why*. Showing relevant products alongside your main offerings isn’t just about upselling; it’s about providing a seamless and helpful shopping experience. Imagine buying a new camera. Seeing related products like lenses, tripods, and memory cards immediately makes sense and encourages additional purchases. This is exactly what effective related products aim to achieve.

Poorly chosen related products, however, can confuse customers and hurt your sales. Showing unrelated items dilutes your message and creates a frustrating experience. Therefore, regularly reviewing and adjusting your related products is crucial.

Methods for Changing Related Products in WooCommerce

There are several ways to manage related products in WooCommerce, catering to different levels of technical expertise.

1. Manually Changing Related Products on Individual Product Pages

This is the simplest method, perfect for small stores or making quick adjustments.

• Access the Product Edit Page: Go to your WordPress dashboard, navigate to Products > All Products, and select the product you want to modify.
• Find the “Related Products” Section: Scroll down the product edit page until you find the “Product Data” meta box. Under the “Linked Products” tab, you’ll see a section for “Related products“.
• Add or Remove Products: You can search for and add products using the search bar. To remove a related product, simply click the ‘X’ next to its name.
• Save Your Changes: Remember to click the “Update” button at the bottom to save your changes.

Example: If you sell coffee, you might add related products like mugs, sugar, and creamers.

2. Using WooCommerce Plugins for Enhanced Management

For larger stores or more complex needs, dedicated plugins offer powerful features to manage related products efficiently. These plugins often allow for:

• Automated Suggestions: Some plugins analyze your product data and suggest related products based on algorithms.
• Bulk Editing: Modify related products for multiple items Discover insights on How To Change Woocommerce Shop Layout simultaneously, saving significant time and effort.
• Advanced Filtering: Fine-tune the related products displayed based on categories, tags, or other criteria.

Example: A plugin might suggest “related products” for a specific hiking boot based on similar features (waterproof, weight, etc.) or customer purchase history.

3. Utilizing the WooCommerce Product Categories

While not a direct method for managing “related products”, cleverly organizing your products into categories can indirectly influence which products are implicitly related. When a customer views a product, WooCommerce will often show products within the same category as “related”. Therefore, a well-structured category system can significantly Learn more about How To Change Cart Page In Woocommerce impact your related products’ effectiveness.

Best Practices for Choosing Related Products

No matter which method you choose, follow these best practices for optimal results:

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• Relevance is Key: Ensure related products genuinely complement the main product.
• Consider Customer Needs: Think about what a customer might also need or want after purchasing the main product.
• Maintain a Balanced Selection: Don’t overwhelm customers with too many related products. A selection of 3-5 is usually sufficient.
• Regularly Review and Update: Customer preferences and your product catalog evolve, so regularly review and update your related product selections.

By following these steps and tips, you can effectively manage your related products in WooCommerce, boosting your sales and improving the overall shopping experience for your customers. Remember, the key is relevance and a user-friendly presentation.