Title: A Step-by-Step Guide: How to Connect Your WooCommerce to Google Merchant
Introduction
In the world of e-commerce, visibility is key. And what better way to increase your visibility than to connect your WooCommerce store to Google Merchant Center, the hub of all Google’s shopping services? In this article, we’ll walk you through the process in a simple, easy-to-understand manner. Whether you’re a newbie or a seasoned e-commerce professional, this guide will help you take your online store to new heights.
Step 1: Setting up your WooCommerce Store
Before we dive into connecting your WooCommerce store to Google Merchant, let’s make sure your WooCommerce store is set up correctly. The first step is to install and activate the WooCommerce plugin on your WordPress website. Once done, add your products, ensuring that each product has a clear title, description, price, and image – just like you’d see in a real-world store.
Example: If you’re selling handmade candles, your product title could be “Handmade Vanilla Scented Candle,” with an accompanying image and a detailed description of the product.
Step 2: Setting up Google Merchant Center Account
Next, head over to Google Merchant Center. Sign in with your Google Account or create a new one if you don’t already have one. Once signed in, click on ‘Merchant Center’ and then ‘Create a Merchant Center Account.’ Follow the prompts, providing all the necessary information about your business.
Example: If you’re running a candle business from New York, you’ll input your business name “NY Candle Crafters,” your business address, website URL, and other relevant information.
Step 3: Verifying and Claiming your Website
To connect your WooCommerce store to Google Merchant, you need to verify and claim your website. Google provides several methods to do this. The easiest way for newbies is through Google Analytics. Just ensure you have Google Analytics code added to your WooCommerce store. From the Merchant Center Dashboard, go to ‘Settings’ > ‘Business Information.’ Click ‘About Your Business,’ then ‘Website’ to enter your URL and click ‘Verify and Claim.’
Step 4: Setting up Google Product Feed
The product feed is where Google gets information about the products in your WooCommerce store. For this, you’ll need a plugin like ‘Product Feed PRO for WooCommerce.’ Install and activate the plugin, then configure it to create a product feed. This process involves selecting the products you want to include and mapping your product data to Google’s product attributes.
Example: For your candles, you’ll map the title, description, and image from your WooCommerce store to the corresponding fields in Google’s product attributes.
Step 5: Linking WooCommerce to Google Merchant
Finally, it’s time to link your WooCommerce store to Google Merchant Center. Go to ‘Product Feeds’ in your WooCommerce settings and copy the feed URL. Then, in Google Merchant Center, go to ‘Products’ > ‘Feeds’ > ‘Add New Primary Feed.’ Paste the URL and set the fetch frequency as per your preference.
Step 6: Setting up Google Shopping Ads
Once your product feed is approved, you can set up Google Shopping Ads to showcase your produ
