How to Make Your Products Feature in WooCommerce: A Comprehensive Guide
Introduction
WooCommerce is a powerful and flexible platform for building online stores. One of its many helpful features is the ability to highlight specific products using the “featured” designation. Featured products are often displayed more prominently on your site, such as on your homepage, in sidebars, or in dedicated sections. This allows you to showcase your best sellers, promote new arrivals, or highlight products you want to give a special push. This article provides a detailed guide on how to make products feature in WooCommerce and how to effectively leverage this functionality to boost your sales.
Main Part
Making products “featured” in WooCommerce is a straightforward process. There are several ways to achieve this, depending on whether you want to feature a single product or several at once.
Method 1: Featuring Products Individually
This is the most basic method and is suitable for marking a Check out this post: How To Block An Ip Address On Woocommerce small number of products as featured.
1. Navigate to Products: In your WordPress dashboard, go to Products > All Products.
2. Edit the Product: Hover over the product you want to feature and click Edit.
3. Product Data Meta Box: Scroll down to the Product data meta box. If you don’t see it, make sure the product type is set to something other than “External/Affiliate product”.
4. General Tab: Ensure you’re in the General tab.
5. Featured Product: In the “General” tab, look for the “Featured” checkbox.
6. Check the Box: Tick the box to mark the product as featured.
7. Update the Product: Click the Update button in the top right corner to save your changes.
Method 2: Quick Editing Products
This method is a faster way to feature multiple products without opening each product page individually.
1. Navigate to Products: Go to Products > All Products in your WordPress dashboard.
2. Quick Edit: Hover over the product you want to feature and click Quick Edit.
3. Featured Option: In the Quick Edit panel, you’ll see a checkbox labeled “Featured”.
4. Check the Box: Tick the box to mark the product as featured.
5. Update: Click the Update button.
6. Repeat: Repeat steps 2-5 for any other products you want to feature.
Method 3: Using WooCommerce Shortcodes
WooCommerce provides shortcodes that you can use to display featured products on any page or post. This offers flexibility in where and how you showcase them.
1. Use the `woocommerce_featured_products` shortcode: This shortcode displays featured products. You can customize it with various attributes.
- `limit`: The number of products to display.
- `columns`: The number of columns in which to display the products.
- `orderby`: How to order the products (e.g., `date`, `title`, `popularity`).
- `order`: The order direction (`asc` for ascending, `desc` for descending).
For example, to display 4 featured products in 2 columns, ordered by date in descending order, you would use the following shortcode:
[woocommerce_featured_products limit=”4″ columns=”2″ orderby=”date” order=”desc”]
2. Add the Shortcode: Edit the page or post where you want to display the featured products. Add a Shortcode block in the Gutenberg editor (or use the classic editor) and paste the shortcode into the block.
3. Preview and Publish: Preview the page to see how the featured products are displayed. Publish the page to make the changes live.
Method 4: Customizing with Code (For Advanced Users)
For those comfortable with PHP, you can further customize Discover insights on How To Integrate Fedex Shipping Woocommerce how featured products are displayed by modifying your theme’s template files or using custom functions. This provides the most control over the appearance and behavior.
1. Locate Template Files: Identify the template file responsible for displaying product listings (e.g., `archive-product.php`, `content-product.php`). Always work with a child theme to avoid losing changes when updating the parent theme.
2. Check for Featured Products: Use the `wc_get_products()` function to retrieve featured products.
4, // Number of products to display 'status' => 'publish', 'featured' => true, // Only get featured products 'orderby' => 'date', 'order' => 'DESC', );
$featured_products = wc_get_products( $args );
if ( $featured_products ) {
echo ‘
Featured Products
‘;
echo ‘
- ‘;
- ‘;
echo ‘get_permalink() . ‘”>’ . $product->get_name() . ‘‘;
echo ‘
foreach ( $featured_products as $product ) {
echo ‘
‘;
}
echo ‘
‘;
}
?>
3. Customize the Output: Modify the HTML and CSS to style the featured products according to your design. Remember to use proper WooCommerce hooks and filters for optimal compatibility.
Considerations When Featuring Products
- Choose Wisely: Don’t feature *every* product. Select items that are most likely to appeal to your target audience.
- Update Regularly: Keep your featured products fresh by rotating them periodically. This prevents your site from becoming stale and encourages repeat visits.
- Monitor Performance: Track the sales and engagement of your featured products to see which ones are performing best. This will help you refine your strategy.
- Consider Upselling and Cross-selling: Use featured products as an opportunity to upsell or cross-sell related items. For instance, if you’re featuring a camera, you could also feature lenses or memory cards.
Conclusion
Making products featured in WooCommerce is a simple yet powerful technique for driving sales and improving the user experience. By strategically selecting and showcasing key products, you can draw attention to your best offerings and increase conversions. Whether you choose the quick edit method, utilize shortcodes, or delve into custom coding, the ability to feature products empowers you to highlight what matters most to your business and your customers. Remember to regularly review and update your featured selections to maintain a dynamic and engaging online store.
