How to Display Price Per Dozen in WooCommerce: A Comprehensive Guide
Introduction:
Running an online store with WooCommerce offers incredible flexibility. However, sometimes you need to display pricing in a way that better suits your products or target audience. Selling items in dozens is a common practice, particularly in industries like baked goods, crafts, and wholesale. Displaying the price per dozen directly on your product page can significantly improve user experience and potentially increase sales. This article will walk you through the process of setting up price per dozen display in WooCommerce, exploring different methods and their respective pros and cons. We’ll explore both code-based solutions and plugin options, enabling you to choose the best approach for your needs and technical expertise. Showing the price per dozen can make your products more appealing and transparent to your customers.
Main Part:
Why Display Price Per Dozen?
Before diving into the “how,” let’s quickly outline why you might want to display price per dozen:
- Clarity for Bulk Purchases: If you primarily sell in bulk (dozens, boxes, etc.), showing the price per dozen immediately clarifies the cost for customers.
- Improved User Experience: Customers instantly understand the price without needing to manually calculate the cost of a dozen.
- Competitive Advantage: If competitors don’t display price per dozen, this feature can make your store stand out.
- Suitable for Certain Products: It makes particular sense for goods sold in bulk, like eggs, pastries, or craft supplies.
Method 1: Using Custom Code (PHP)
This method involves adding a small snippet of PHP code to your theme’s `functions.php` file or using a code snippets plugin. This approach is more technical but offers greater control. Before making changes to your theme’s files, it’s strongly recommended to create a child theme to avoid losing your customizations during theme updates.
Steps:
1. Access Your `functions.php` File: Navigate to Appearance > Theme Editor (if enabled) and select your child theme’s `functions.php` file. Alternatively, access it via FTP or your hosting file manager.
2. Add the Following Code:
add_filter( 'woocommerce_get_price_html', 'display_price_per_dozen', 10, 2 );
function display_price_per_dozen( $price, $product ) {
$original_price = $product->get_price();
$dozen_price = $original_price * 12;
// Format the price according to WooCommerce settings
$formatted_dozen_price = wc_price( $dozen_price );
// Adjust the output to your desired format
$price .= ‘
Price per Dozen: ‘ . $formatted_dozen_price . ‘‘;
return $price;
}
3. Save the File: Update the `functions.php` file.
Explanation:
- `add_filter( ‘woocommerce_get_price_html’, ‘display_price_per_dozen’, 10, 2 );` – This line hooks into the `woocommerce_get_price_html` filter, which is responsible for generating the price display on product pages.
- `$original_price = $product->get_price();` – Gets the original price of the product.
- `$dozen_price = $original_price * 12;` – Calculates the price per dozen.
- `$formatted_dozen_price = wc_price( $dozen_price );` – Formats the calculated price according to your WooCommerce currency settings.
- `$price .= ‘
Price per Dozen: ‘ . $formatted_dozen_price . ‘‘;` – Appends the price per dozen to the original price, using `
` for a line break and `` for smaller text. You can customize this HTML to match your site’s design. - `return $price;` – Returns the modified price HTML.
Important Considerations for the Code Method:
- Customization: You can modify the code to:
- Change the text “Price per Dozen” to something else.
- Change the position of the displayed price.
- Add conditional logic to only display the price per dozen for specific product categories or product IDs. For example:
if ( has_term( 'eggs', 'product_cat', $product->get_id() ) ) { // Display price per dozen only for products in the 'eggs' category $price .= '
Price per Dozen: ' . $formatted_dozen_price . ''; }
- Potential Conflicts: Incorrect code can break your website. Always back up your site before making changes.
- Theme Updates: Child themes protect your changes during theme updates, but it’s still good practice to periodically review your customizations after updates.
Method 2: Using a WooCommerce Plugin
Several plugins can help you display custom pricing units, including price per dozen. This approach is generally easier for non-technical users.
Example Plugin:
* WooCommerce Price Calculator: (or similar plugins) While primarily for calculating prices based on dimensions or other factors, some plugins offer the flexibility to display custom price units.
Steps (Generic):
1. Install and Activate the Plugin: Search for the plugin in the WordPress plugin directory (Plugins > Add New) or upload the plugin ZIP file. Activate the plugin after installation.
2. Configure the Plugin: Navigate to the plugin’s settings page (usually found in the WooCommerce or Settings menu).
3. Set Up Price per Dozen: Follow the plugin’s documentation to configure the price per dozen display. This might involve setting up a custom unit and applying it to specific products or categories. Often, this involves entering ’12’ as a multiplier.
Advantages of Using a Plugin:
- Ease of Use: Plugins typically provide a user-friendly interface for configuration.
- No Coding Required: You don’t need to write or modify any code.
- Additional Features: Plugins often offer other useful features, such as dynamic pricing, unit conversions, and more.
- Support: Paid plugins often include support from the developers.
Disadvantages of Using a Plugin:
- Cost: Many powerful plugins are premium (paid).
- Plugin Bloat: Too many plugins can slow down your website. Choose plugins carefully and only install what you need.
- Potential Conflicts: Plugins can sometimes conflict with each other or with your theme.
Choosing the Right Method
The best method depends on your technical skills and your specific needs:
- Code Method: Choose this method if:
- You’re comfortable working with PHP code.
- You need maximum control over the display and functionality.
- You want a lightweight solution without relying on plugins.
- Plugin Method: Choose this method if:
- You’re not comfortable coding.
- You need a quick and easy solution.
- You need additional features beyond just displaying the price per dozen.
Conclusion:
Displaying the price per dozen in your WooCommerce store can significantly enhance the user experience and clarify pricing for bulk purchases. Whether you opt for the code-based approach or leverage the power of a plugin, the key is to choose a method that aligns with your technical skills and business requirements. Carefully consider the pros and cons of each option before implementing a solution. Remember to always back up your website before making any changes! By providing clear and transparent pricing, you can build trust with your customers and drive more sales. Remember to test your chosen method thoroughly to ensure it works correctly and displays the price per dozen accurately.