How To Make Cart Page Woocommerce

How to Make the Most of Your WooCommerce Cart Page: Customization and Optimization

The cart page is a critical conversion point in your WooCommerce store. It’s where potential customers review their selections, calculate costs, and decide whether to proceed to checkout. A poorly designed or confusing cart page can lead to abandoned carts and lost sales. This article will guide you through the process of optimizing and even customizing your WooCommerce cart page to improve the user experience and boost your sales.

Why is the WooCommerce Cart Page So Important?

The cart page serves several vital functions:

Product Review: It allows customers to double-check their selected items and quantities.
Pricing and Shipping: It displays a breakdown of costs, including product prices, shipping fees (if available), and taxes.
Checkout Initiation: It provides a clear pathway to begin the checkout process.
Upselling & Cross-selling Opportunities: It can be strategically used to suggest related products or special offers.

By optimizing this page, you can reduce cart abandonment rates, increase average order value, and provide a seamless shopping experience.

Optimizing Your Default WooCommerce Cart Page

Before delving into custom code, let’s explore how to enhance the existing WooCommerce cart page using built-in features and readily available plugins.

1. Essential Settings in WooCommerce

First, ensure your basic settings are configured correctly:

Enable AJAX Cart Updates: Go to WooCommerce > Settings > Products > General and check the “Enable AJAX add to cart buttons on archives” option. This allows users to update quantities and remove items without page reloads.
Force SSL for Checkout: In WooCommerce > Settings > Advanced, ensure “Force secure checkout” is enabled. This protects customer data during the checkout process.

2. Improve Visual Appeal

Use High-Quality Product Images: Clear, attractive images remind customers of what they’re buying and increase confidence.
Ensure Mobile Responsiveness: A significant portion of online shoppers use mobile devices. Ensure your cart page is fully responsive for optimal viewing on all screen sizes.

3. Optimize for Conversion

Clear Call to Action (CTA): The “Proceed to Checkout” button should be prominent and easily identifiable.
Guest Checkout Option: Offer a guest checkout option to reduce friction and encourage hesitant buyers. This bypasses the registration process.
Display Trust Badges: Show security badges and accepted payment methods to build trust.
Offer Coupons: Promote valid coupon codes to motivate purchasing.
Calculate Shipping Costs Early: Show estimated shipping costs on the cart page to avoid surprises at checkout.

4. Using Plugins for Enhanced Functionality

Several WooCommerce plugins can significantly improve your cart page’s functionality:

WooCommerce Cart Notices: Display personalized messages and upsell offers based on cart contents.
WooCommerce One Page Checkout: Combine the cart and checkout pages into a single, streamlined experience.
WooCommerce Abandoned Cart: Recover lost sales by sending automated emails to customers who left items in their carts.
WooCommerce Mini Cart: Display a compact cart summary in the header for easy access and quick updates.

Customizing Your WooCommerce Cart Page with Code

For more advanced customization, you can modify the cart page’s template files or use action hooks. Always create a child theme to avoid losing changes when updating your main theme.

1. Overriding Template Files

WooCommerce’s template structure allows you to override default templates by copying them from `wp-content/plugins/woocommerce/templates/` Learn more about How To Hide Coupon Field From Woocommerce Checkout Form to your child theme’s directory under `wp-content/themes/your-child-theme/woocommerce/`.

Edit the `cart/cart.php` file: This is the main template file responsible for rendering the cart page.
Example: Adding a custom message above the cart table:

Copy `wp-content/plugins/woocommerce/templates/cart/cart.php` to `wp-content/themes/your-child-theme/woocommerce/cart/cart.php`. Then, open the copied file and add the following code snippet right after the `wc_print_notices();` line:

 <?php echo 'Free Shipping on orders over $50!
'; ?>

You can then style the `custom-cart-message` class in your child theme’s `style.css` file.

2. Using Action Hooks

WooCommerce provides a variety of action hooks that allow you to inject custom code at specific points within the cart page without modifying the template files directly. This is a more maintainable approach.

Example: Adding a cross-sell section below the cart table:

Add the following code to your child theme’s `functions.php` file:

 /** Add cross-sells below the cart table
 */ function kia_cross_sells_below_cart() { woocommerce_cross_sell_display( 4, 4 ); // Display 4 products in 4 columns } add_action( Check out this post: How To Add To Cart In Woocommerce 'woocommerce_after_cart', 'kia_cross_sells_below_cart' );

Example: Modify the “Proceed to Checkout” button text:

 /** Change the Proceed to Checkout button text
 */ function kia_change_checkout_button_text( $translated_text, $text, $domain ) { switch ( $translated_text ) { case 'Proceed to checkout' Learn more about How To Connect Shippo To Woocommerce : $translated_text = __( 'Secure Checkout', 'woocommerce' ); break; } return $translated_text; } add_filter( 'gettext', 'kia_change_checkout_button_text', 20, 3 );

Common WooCommerce Cart Page Action Hooks:

`woocommerce_before_cart`: Before the cart content.
`woocommerce_before_cart_table`: Before the cart table.
`woocommerce_cart_contents`: Within the cart table (repeated for each item).
`woocommerce_cart_actions`: Below the cart table actions (update cart, Explore this article on Woocommerce How To Do Percent Off Sale coupon code).
`woocommerce_after_cart_table`: After the cart table.
`woocommerce_cart_totals`: Before the cart totals section.
`woocommerce_proceed_to_checkout`: Within the “Proceed to Checkout” section.
`woocommerce_after_cart_totals`: After the cart totals section.
`woocommerce_after_cart`: After the entire cart area.

3. Customizing the Cart Item Quantity Input

The default quantity input can be cumbersome for some users. You can replace it with a more user-friendly version:

 /** Custom Quantity Field for WooCommerce Cart
 */ function kia_custom_quantity_field_args( $args, $product ) { $args['input_value'] = isset( $args['input_value'] ) ? absint( $args['input_value'] ) : 1; $args['max_value'] = isset( $args['max_value'] ) ? absint( $args['max_value'] ) : 100; $args['min_value'] = isset( $args['min_value'] ) ? absint( $args['min_value'] ) : 0; $args['step'] = isset( $args['step'] ) ? absint( $args['step'] ) : 1; $args['pattern'] = isset( $args['pattern'] ) ? esc_attr( '[0-9]*' ) : ''; $args['input_mode'] = isset( $args['input_mode'] ) ? esc_attr( 'numeric' ) : '';

return $args;

}

add_filter( ‘woocommerce_quantity_input_args’, ‘kia_custom_quantity_field_args’, 10, 2 );

Potential Drawbacks of Customization

While customization can significantly enhance your cart page, be aware of these potential drawbacks:

Maintenance: Custom code requires ongoing maintenance and updates to ensure compatibility with WooCommerce and theme updates.
Complexity: Extensive customization can increase the complexity of your store, making it harder to troubleshoot issues.
Performance: Poorly written code can negatively impact your store’s performance, leading to slower loading times.
Conflicts: Custom code might conflict with plugins or theme functionality, causing unexpected behavior.

Therefore, thoroughly test any customizations before deploying them to a live environment.

Conclusion

Optimizing your WooCommerce cart page is an investment that can yield significant returns in increased conversions and customer satisfaction. By implementing the tips and techniques outlined in this article, you can create a user-friendly and conversion-focused cart page that helps drive sales. Remember to prioritize user experience, test thoroughly, and choose customization methods that align with your technical expertise and business goals. Good luck!