How To Link Gravity Forms To Woocommerce

Level Up Your WooCommerce Store: Linking Gravity Forms to Power Up Product Pages

Want to create custom product options, collect detailed information from customers, or even build entirely custom product experiences? Integrating Gravity Forms with WooCommerce is the secret weapon you’ve been looking for. This guide breaks down how to connect these two powerful plugins, even if you’re a complete beginner.

Imagine you sell custom-built computers. Instead of forcing customers to choose from pre-defined configurations, you could use a Gravity Form embedded on the product page to let them specify every detail: RAM amount, storage type, graphics card, and even case color. This level of customization can significantly increase sales and customer satisfaction.

Why Link Gravity Forms to WooCommerce?

Before we dive in, let’s understand the benefits:

Custom Product Options: Offer personalized configurations beyond standard WooCommerce attributes. Think: engraved jewelry, made-to-order furniture, or personalized software packages.
Detailed Customer Input: Gather specific information about your customers’ needs. This is perfect for appointment bookings, tailored consultations, or gathering requirements for custom design projects.
Improved User Experience: Embed forms directly on product pages for a seamless buying journey. This eliminates the need for customers to navigate away to fill out a separate form, leading to fewer abandoned carts.
Advanced Conditional Logic: Show or hide fields based on customer selections. For instance, only display CPU speed options if the customer chooses a specific motherboard.
Automated Workflows: Trigger actions in Gravity Forms based on WooCommerce events (like order creation or completion). This can automate tasks like sending personalized thank-you emails or updating inventory.

Getting Started: Prerequisites

You’ll need the following:

1. WordPress: A self-hosted WordPress website.

2. WooCommerce: The leading e-commerce platform for WordPress, installed and activated.

3. Gravity Forms: A powerful form builder plugin. You’ll need a license that includes the “WooCommerce Add-On.”

4. Gravity Forms WooCommerce Add-On: This add-on connects Gravity Forms to WooCommerce. You typically download this from your Gravity Forms account once you have a suitable license.

Make sure all plugins are up to date for optimal performance and security.

Step-by-Step: Linking Gravity Forms and WooCommerce

Here’s the process, broken down into easy-to-follow steps:

1. Install and Activate the Required Plugins

WooCommerce: This is usually straightforward. Go to Plugins > Add New and search for “WooCommerce”. Install and activate it.
Gravity Forms and the WooCommerce Add-On: Download the Gravity Forms plugin and the WooCommerce Add-On from your Gravity Forms account. Upload and activate them through Plugins > Add New > Upload Plugin.

2. Create Your Gravity Form

This is where the magic happens. Design a form that captures the information you need for your product customization.

Go to Forms > New Form.
Give your form a descriptive title (e.g., “Custom Computer Configuration”).
Add the necessary fields:
Single Line Text: For names, initials, or short descriptions.
Paragraph Text: For longer messages or special requests.
Dropdown: For selecting options like CPU, RAM, or storage size. Crucially, pre-populate these dropdown options with the choices you want to offer.
Radio Buttons: Similar to dropdowns, but display all options at once.
Number: For quantities, measurements, or other numeric values.
Checkboxes: For selecting multiple options (e.g., add-ons, accessories).
Use Conditional Logic: Under the Advanced tab for each field, use conditional logic to show or hide fields based on previous selections. For example, only show “GPU Brand” and “GPU Model” fields if the customer selects “Gaming PC” as the computer type.
Save your form.

3. Enable WooCommerce Product Feed

This is the core step to link the form to WooCommerce.

Open your newly created Gravity Form.
Go to Settings > WooCommerce.
Add New Feed. This connects your form to WooCommerce.
Feed Name: Give your feed a descriptive name (e.g., “Custom Computer Product Feed”).
Action: Select “Create Product”.
Product: Choose the WooCommerce product you want to link the form to. You’ll likely need to create a dummy WooCommerce product for the form to link to. This product will essentially act as the base product that gets customized by the Gravity Form.
Fields Mapping: This is where you tell Gravity Forms how to use the data from your form to create the WooCommerce product. Map the form fields to WooCommerce product fields:
Product Name: Map a field in your form (like a “Product Name” text field) to the WooCommerce “Product Name” field. If you always want the same name use a hidden field with a default value.
Product Description: Map a paragraph text field in your form to the WooCommerce “Product Description” field.
Price: Very Important! Use calculations within Gravity Forms to calculate the price based on customer selections in your form. Then, map the calculated price to the WooCommerce “Price” field. This is where you’ll need to use Gravity Forms’ calculation functionality and assign prices to each of the options available in your form.
Quantity: Map a number field in your form to the WooCommerce “Quantity” field.
Product Image: You can even allow customers to upload an image! Map a “File Upload” field in your form to the WooCommerce “Product Image” field.
Other Fields: Map any other relevant fields, such as SKU or categories.
Conditional Logic (Optional): Use conditional logic to determine when the product feed should be triggered. For example, only create the product if a specific checkbox is selected (agree to terms and conditions).
Update Settings to save your feed configuration.

// Example of a simplified pricing calculation in Gravity Forms.
// This is a CONCEPTUAL example and needs to be configured within Gravity Forms' calculation settings.

// Field IDs are placeholders – replace with actual field IDs.

$cpu_price = $_POST[‘input_1’]; // Price based on CPU selection (Field ID 1)

$ram_price = $_POST[‘input_2’]; // Price based on RAM selection (Field ID 2)

$storage_price = $_POST[‘input_3’]; // Price based on Storage selection (Field ID 3)

$total_price = $cpu_price + $ram_price + $storage_price;

// Gravity Forms will use this calculated total_price to update the WooCommerce price.

4. Embed the Form on Your Product Page

Edit the WooCommerce product you linked to the form.
In the product description or excerpt, add the Gravity Forms shortcode: `[gravityform id=”X” title=”false” description=”false” ajax=”true”]`, where “X” is the ID of your Gravity Form. You can find the Form ID on the Forms page in your WordPress admin.
AJAX = “true” makes sure the form submission doesn’t reload the entire page, providing a smoother user experience.
Update the product.

5. Test Thoroughly

Visit the product page on your website.
Fill out the Gravity Form.
Submit the form.
Check that a new order is created in WooCommerce with the information submitted in the form. Verify that all the mapped fields are correctly populated in the order details, including the price, description, and any custom options.
Debug any issues by checking the Gravity Forms entry details and reviewing your feed settings.

Advanced Tips and Tricks

Use Hidden Fields: Use hidden fields in your form to pass data that doesn’t need to be entered by the user, such as a referral code or internal tracking information.
Styling: Customize the appearance of your Gravity Form to match your website’s design using CSS. Gravity Forms provides ample styling options.
Zapier Integration: Combine Gravity Forms, WooCommerce, and Zapier to automate even more workflows. For example, you could automatically add customers to your email list when they submit a form.
Gravity Wiz Perks: Explore Gravity Wiz’s suite of add-ons for Gravity Forms to extend its functionality even further.

Troubleshooting Common Issues

No Product Created: Double-check that the WooCommerce Product Feed is configured correctly and that all required fields are mapped. Make sure the “Action” is set to “Create Product.”
Incorrect Price: Carefully review your pricing calculations in Gravity Forms. Ensure that the calculations are accurate and that the total price is being correctly passed to WooCommerce.
Form Not Displaying: Verify that the Gravity Forms shortcode is correctly placed on the product page and that the form ID is accurate.
Errors in Gravity Forms: Check the Gravity Forms logs for any errors. Go to Forms > Settings > Logging.

By carefully following these steps, you can harness the power of Gravity Forms to create truly customized and engaging product experiences for your WooCommerce store. Remember to thoroughly test your integration to ensure everything works smoothly. Good luck!