Level Up Your WooCommerce Product Pages: A Beginner’s Guide to Divi’s Visual Builder
Are you tired of boring, cookie-cutter WooCommerce product pages? Do you want to create stunning, conversion-optimized layouts that showcase your products and entice customers to buy? Then it’s time to unlock the power of Divi’s Visual Builder!
This guide will walk you through how to use Divi’s Visual Builder to customize your WooCommerce product pages, even if you’re a complete beginner. We’ll break down the process into easy-to-follow steps, providing real-life examples and reasoning behind each choice.
Why Use Divi’s Visual Builder for Product Pages?
While WooCommerce offers basic product page layouts, they often lack the visual appeal and customization options needed to truly stand out. Divi’s Visual Builder changes that. Here’s why you should consider using it:
- Complete Design Control: Forget being limited to a pre-defined template. Divi gives you total control over every element of your product page, from layout to colors to fonts.
- Improved User Experience: A well-designed product page can significantly improve the user experience. Divi lets you create pages that are easy to navigate, visually engaging, and optimized for conversion.
- Increased Sales: Visually appealing and informative product pages can boost your sales by showcasing your product’s features and benefits in a compelling way.
- Branding Consistency: Maintain a consistent brand identity across your entire website, including your product pages.
- Build From Scratch: Start with a blank canvas and create your layout from the ground up.
- Choose a Premade Layout: Browse Divi’s extensive library of pre-designed layouts and choose one that suits your needs. This is a great option for beginners!
- Clone Existing Page: Copy the layout from another page on your website.
- Sections: The largest building block. Think of them as broad categories of content.
- Rows: Divide sections into columns for organizing your modules.
- Modules: Individual elements like text, images, buttons, and WooCommerce-specific elements.
- Click the “+” icon to add a new module.
- Search for “Woo” to see a list of WooCommerce-specific modules.
- Woo Breadcrumbs: Helps users navigate back to product categories. Place this at the top of your page for clear navigation.
- Woo Title: Displays the product title. Make sure this is prominent!
- Woo Images: Showcases the product images. Consider using multiple images from different angles.
- Woo Price: Displays the product price. Make it easy to see!
- Woo Add To Cart: The crucial “Add to Cart” button. Experiment with colors and text to make it stand out.
- Woo Meta: Displays product SKU, category, and tags.
- Woo Description: Displays the product description. Write compelling copy that highlights the benefits of your product.
- Woo Additional Info: (Optional) Shows any extra attributes you’ve added.
- Woo Related Products: Displays related products to encourage further browsing. Place this towards the bottom of the page.
- Woo Tabs: Displays description, additional information, and reviews in a tabbed interface. An organized way to present detailed information.
- Hover over a module and click the gear icon (Module Settings).
- Explore the Content, Design, and Advanced tabs. These tabs let you customize everything from text, colors, fonts, spacing, and animations.
- Use high-quality product images. Bad photos are a conversion killer.
- Write clear and concise product descriptions. Focus on the benefits, not just the features.
- Highlight key selling points. Use bullet points or bold text to draw attention to important information.
- Make the “Add to Cart” button prominent. Use a contrasting color and clear call to action.
- Include social proof (reviews, testimonials). Build trust by showcasing positive feedback from other customers.
- Divi is responsive by default, but always check how your product page looks on different devices.
- Use the device icons (desktop, tablet, phone) in the module settings to adjust the layout and styling for specific screen sizes.
- Simplify your layout for mobile users. Less is often more.
- Click the purple circle at the bottom of the screen.
- Click the “Save” button.
Example: Imagine you’re selling handmade jewelry. A generic WooCommerce product page might display a simple photo and a brief description. With Divi, you could create a page featuring a gallery showcasing the jewelry from different angles, embedded videos of the creation process, and customer testimonials. This richer experience will make your product stand out and build trust.
Setting the Stage: Enabling the Divi Builder on Product Pages
Before we dive into the fun stuff, let’s ensure the Divi Builder is enabled for your WooCommerce products.
1. Navigate to Divi > Theme Options in your WordPress dashboard.
2. Click on the “Builder” tab.
3. Select the “Post Type Integration” sub-tab.
4. Make sure “Products” is checked.
5. Save Changes.
This crucial step ensures that when you edit a product, you’ll have the option to use the Divi Builder.
Building Your Dream Product Page: A Step-by-Step Guide
Now for the exciting part! Let’s create a custom product page using Divi’s Visual Builder.
1. Go to Products in your WordPress dashboard and select the product you want to edit.
2. Click “Edit with the Divi Builder.” You’ll see a purple bar at the top indicating you are in the Divi Builder.
3. Choose how to start building:
4. Let’s assume you choose “Build From Scratch.” You’ll be presented with a section, row, and module.
5. Understanding the Divi Structure:
6. Adding WooCommerce Modules:
Here are some essential WooCommerce modules you’ll want to use:
7. Customizing Your Modules:
Example: For the “Woo Add To Cart” button, you might change the background color to a bright, attention-grabbing color that matches your brand, and increase the font size for better visibility.
8. Designing for Conversion:
9. Mobile Optimization:
10. Save Your Changes:
Real-Life Examples and Code Snippets (for Advanced Users)
Let’s look at some more advanced customization options and code examples.
#### Example 1: Adding a Custom “Shipping & Returns” Section
You might want to add a custom section to provide detailed information about shipping costs and return policies.
1. Add a new section below the product description.
2. Add a row with a single column.
3. Add a Text module.
4. Write your shipping and returns information within the Text module.
You can then style this section to match your brand.
#### Example 2: Customizing the Add to Cart Message
You can customize the “Add to Cart” message using a PHP snippet (requires some coding knowledge).
<?php add_filter( 'woocommerce_add_to_cart_message_html', 'custom_add_to_cart_message' );
function custom_add_to_cart_message() {
return ‘
‘;
}
?>
Explanation:
- This code snippet uses a WordPress filter to modify the default “Add to Cart” message.
- It changes the message to “Product added to your shopping cart! View Cart” and provides a link to the cart page.
- Important: Place this code in your theme’s `functions.php` file or use a code snippets plugin. Be careful when editing `functions.php` as errors can break your site.
#### Example 3: Adding a Countdown Timer for Limited-Time Offers
To create urgency, you might add a countdown timer to your product page. While Divi doesn’t have a built-in countdown timer for products (at the time of this writing), you can use a third-party plugin designed for countdown timers or use a Divi Blurb module with a javascript-based countdown embedded inside, utilizing the blurb’s content area.
Final Thoughts: Embrace Experimentation
The key to mastering Divi’s Visual Builder is to experiment and explore. Don’t be afraid to try different layouts, modules, and styling options. The more you practice, the better you’ll become at creating visually stunning and high-converting product pages. Remember to always preview your changes and test on different devices. Good luck building your dream WooCommerce store!
