How to View WooCommerce Customers Who Purchased a Specific Product: A Beginner’s Guide
So, you’re running a WooCommerce store and want to find out *exactly* who bought that amazing new widget you’re selling? Maybe you want to offer them a discount on related items, gather feedback, or just understand your customer base better. Finding this information isn’t as straightforward as you might think, but don’t worry! This guide will walk you through a few easy ways to see which customers purchased a particular product in your WooCommerce store.
We’ll keep it simple and avoid technical jargon as much as possible, focusing on methods that even beginners can understand and implement. Think of it like this: you launched a special “Space Explorer Kit” and now want to contact everyone who bought it to promote your new “Planet Finding Telescope”. Knowing who bought the kit is crucial to target your marketing effectively.
Why Would You Need This Information?
Before we dive in, let’s quickly cover why you’d want to know which customers purchased a specific product:
- Targeted Marketing: Imagine you’re launching an upgrade to a popular plugin. Knowing who already bought the initial version allows you to offer exclusive discounts or early access.
- Customer Feedback: Reaching out to customers who bought a specific item allows you to get targeted feedback and improve your product or service.
- Upselling and Cross-selling: Suggesting related products based on past purchases significantly increases the chances of a sale. For example, someone who bought running shoes might be interested in running socks or a heart rate monitor.
- Customer Segmentation: Grouping customers based on their purchases helps you create more personalized experiences.
- Search by Product: The plugin should allow you to directly search for orders containing a specific product.
- Customer Export: Ideally, the plugin should allow you to export a list of Discover insights on Woocommerce How To Enable Taxes customers who purchased the product (including their contact information).
- Filtering Options: Look for plugins that offer filtering by date range, order status, and other criteria.
Method 1: Using WooCommerce Orders (The Manual Way)
This is the most basic approach and doesn’t require any plugins. It’s best suited for smaller stores with fewer orders.
1. Log into your WordPress Dashboard.
2. Go to WooCommerce > Orders.
3. Use the search bar to find orders containing the specific product. Type in the product name or SKU.
4. Open each order individually.
5. Look at the “Billing Address” section to identify the customer. Note down their name and email address.
Example: Let’s say you want to find customers who bought your “Deluxe Dog Bed”. You would search for “Deluxe Dog Bed” in the Orders page. Then, you’d open each order that contains the “Deluxe Dog Bed” and write down the customer’s information.
Reasoning: This method relies on visually inspecting each order that includes the product. It’s time-consuming, especially if you have many orders.
Method 2: Using the WooCommerce Customer List (Limited)
WooCommerce provides a built-in customer list, but it has limited filtering capabilities. It won’t directly tell you who bought *which* product. However, it can be helpful in conjunction with the order search.
1. Go to WooCommerce > Customers.
2. Review the customer list. You can sort by “Last Order Date” to see recent purchasers.
3. Manually cross-reference with the order information you gathered in Method 1.
Example: You see “John Doe” in the Customer List. You remember from your order search that John Doe also bought the “Deluxe Dog Bed”. This confirms that he is one of your target customers.
Reasoning: The customer list by itself isn’t enough, but it helps you organize and confirm the information you gathered from the order search.
Method 3: Using a Plugin (Recommended)
Several plugins offer more advanced filtering and reporting capabilities to identify customers who purchased specific products. This is the *most efficient* method for larger stores.
While I can’t recommend a specific plugin without knowing your exact needs and budget, here’s what to look for:
Example: You install a plugin called “WooCommerce Customer Purchase History”. You go to the plugin’s settings and search for “Deluxe Dog Bed”. The plugin then generates a list of all customers who have purchased the “Deluxe Dog Bed”, including their names, email addresses, and order dates. You can then export this list to a CSV file for marketing purposes.
Reasoning: Plugins automate the Explore this article on How To Edit Product Page Woocommerce process, saving you time and effort. They provide features that are not available in the default WooCommerce installation.
Method 4: Custom Code (Advanced)
If you’re comfortable with coding, you can create a custom PHP snippet to retrieve this information. This is the *most flexible* method, but requires programming knowledge. Here’s a basic example:
<?php function get_customers_by_product( $product_id ) { $customer_ids = array();
$args = array(
‘post_type’ => ‘shop_order’,
‘post_status’ => ‘wc-completed’, // or any order status you want
‘posts_per_page’ => -1, // Get all orders
);
$orders = new WP_Query( $args );
if ( $orders->have_posts() ) {
while ( $orders->have_posts() ) {
$orders->the_post();
$order = wc_get_order( get_the_ID() );
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$items = $order->get_items();
foreach ( $items as $item ) {
if ( $item->get_product_id() == $product_id ) {
$customer_ids[] = $order->get_user_id();
break; // No need to check other items in the order
}
}
}
wp_reset_postdata();
}
// Remove duplicates
$customer_ids = array_unique( $customer_ids );
// Get customer data
$customers = array();
foreach ($customer_ids as $customer_id) {
$user = get_user_by( ‘id’, $customer_id );
if ($user) {
$customers[] = array(
‘id’ => $customer_id,
’email’ => $user->user_email,
‘name’ => $user->display_name,
);
}
}
return $customers;
}
// Usage Example:
$product_id = 123; // Replace with your product ID
$customers = get_customers_by_product( $product_id );
if ( ! empty( $customers ) ) {
echo “Customers who purchased product ID ” . $product_id . “:
“;
foreach ( $customers as $customer ) {
echo “Name: ” . $customer[‘name’] . “, Email: ” . $customer[’email’] . “
“;
}
} else {
echo “No Explore this article on How To Add Different Variation Prices Woocommerce customers found who purchased product ID ” . $product_id;
}
?>
Important Notes:
- Replace `123` with the actual product ID. You can find the product ID in the WooCommerce Products section (it’s usually shown in the URL when you edit the product).
- Add this code to your theme’s `functions.php` file or use a code snippets plugin. Be very careful when editing these files, as errors can break your website.
- This code is a starting point. You might need to modify it to suit your specific requirements.
Reasoning: Custom code gives you complete control over the process. You can tailor the script to extract exactly the information you need and integrate it into your existing workflow. However, it requires coding skills and carries the risk of introducing errors if not implemented correctly.
Choosing the Right Method
- Small Store (Few Orders): Method 1 (Manual Order Search) is sufficient.
- Medium Store Discover insights on How To Use Sumo-Reward-Points-Woocommerce-Reward-System (Moderate Orders): Consider Method 2 combined with Method 1, or invest in a plugin (Method 3).
- Large Store (Many Orders): A plugin (Method 3) is essential. If you have coding skills, consider Method 4 (Custom Code) for maximum flexibility.
Remember to always back up your website before making any changes, especially when modifying the `functions.php` file. Good luck targeting your perfect customers!
