In Woocommerce How To Make Call For Price

How to Implement “Call for Price” in WooCommerce: A Comprehensive Guide

Introduction:

Are you selling products in your WooCommerce store where the price fluctuates frequently, depends on custom configurations, or requires consultation before purchase? In such cases, displaying a fixed price can be misleading or even detrimental to your business. Implementing a “Call for Price” or “Request a Quote” option allows you to engage directly with potential customers, understand their specific needs, and offer a tailored price. This article will guide you through the process of adding this functionality to your WooCommerce store, improving customer engagement and potentially boosting sales.

Understanding the Need for “Call for Price”

Before diving into the implementation, let’s understand why “Call for Price” can be a valuable strategy:

• Custom Products: For products with intricate customization options, providing an accurate price upfront can be challenging.
• Volatile Pricing: Commodities or products with fluctuating market values benefit from personalized quotes.
• High-Value Items: For expensive items, a direct conversation can build trust and encourage a purchase.
• Service-Based Products: Services often require understanding project scope before providing a price.
• Competitive Advantage: Understanding a customer’s budget allows you to potentially offer better tailored offers than competitors.

Methods for Implementing “Call for Price” in WooCommerce

There are several ways to achieve the “Call for Price” functionality in WooCommerce:

1. Using a Dedicated WooCommerce Plugin

This is often the easiest and most user-friendly method, especially for those without coding experience. Many plugins specifically designed for “Call for Price” or “Request a Quote” are available in the WordPress plugin repository.

Example Plugins:

• YITH WooCommerce Request A Quote: A popular and robust option with advanced features.
• Call for Price for WooCommerce: Simpler and more straightforward, focusing on the core functionality.
• WooCommerce Request a Quote: Provides request a quote functionality to woocommerce products.

Steps:

1. Install and Activate the Plugin: Search for a suitable plugin in the WordPress plugin directory (`Plugins > Add New`) and install it. Activate the plugin after installation.

2. Configure Plugin Settings: Navigate to the plugin’s settings page (usually under WooCommerce or a separate admin menu item). Configure options such as:

• The text displayed instead of the price (e.g., “Call for Price,” “Request a Quote”).
• The button text (e.g., “Contact Us,” “Request Information”).
• Where the “Call for Price” functionality should be applied (specific products, categories, or the entire store).
• The form that will allow users to request the price.

3. Apply to Products: Most plugins will automatically apply the functionality based on your settings. Some might require you to enable it on a product-by-product basis.

2. Manually Adding Code (Custom Function)

For more control and customization, you can implement “Call for Price” by adding custom PHP code to your theme’s `functions.php` file or using a custom code snippets plugin. Always back up your site before making changes to core files.

Steps:

1. Edit `functions.php`: Access your theme’s `functions.php` file (Appearance > Theme Editor) or use a code snippets plugin for safer editing.

2. Add the following code:

<?php
/**
Remove the price display and replace with "Call for Price" text.
*/
add_filter( 'woocommerce_get_price_html', 'custom_call_for_price', 10, 2 );
function custom_call_for_price( $price, $product ) {
if ( $product->get_price() == 0 ) {
$price = 'Call for Price';
}

return $price;

}

/

* Remove Add to Cart button if price is zero

*/

add_filter( ‘woocommerce_is_purchasable’, ‘remove_add_to_cart_button’, 10, 2 );

function remove_add_to_cart_button( $purchasable, $product ) {

if ( $product->get_price() == 0 ) {

$purchasable = false;

}

return $purchasable;

}

?>

3. Explanation:

• `woocommerce_get_price_html` Filter: This filter modifies how the price is displayed.
• `custom_call_for_price` Function: This function checks if the product’s price is zero. If it is, it replaces the price with “Call for Price” text and a link. The link points to my account page where you should allow users to contact you.
• `woocommerce_is_purchasable` Filter: This filter determines if a product can be purchased.
• `remove_add_to_cart_button` Function: If the price is zero, this function prevents the “Add to Cart” button from displaying.

4. Set Product Price to Zero: To activate the “Call for Price” functionality for a specific product, set its price to 0 in the WooCommerce product settings.

Important Considerations:

• Customize the Link: Replace the `get_permalink( get_option(‘woocommerce_myaccount_page_id’) )` with the URL of your contact form or preferred communication method.
• CSS Styling: You may need to add CSS to style the “Call for Price” text and button to match your website’s design.
• Advanced Logic: You can modify the code to check for other conditions besides a price of zero, such as product categories, custom fields, or user roles.

3. Using a Combination of Techniques

You can combine these approaches for a more flexible solution. For example, use a plugin for the basic functionality but then customize its output with custom code snippets.

Best Practices for “Call for Price” Implementation

• Clear Communication: Make it explicitly clear why the price isn’t displayed and encourage customers to contact you.
• Easy Contact Method: Provide a prominent and easy-to-use contact form or display your phone number.
• Fast Response Time: Respond to inquiries promptly to keep customers engaged.
• Personalized Service: Use the opportunity to understand customer needs and offer tailored solutions.
• Track Inquiries: Monitor the number of “Call for Price” requests to evaluate the effectiveness of this strategy.

Potential Drawbacks

• Reduced Impulse Purchases: Customers need to take an extra step to get a price.
• Increased Workload: Requires you or your team to handle inquiries and provide quotes.
• Potential for Lost Sales: If response times are slow or the process is cumbersome, customers might go elsewhere.