Woocommerce How To Display Ad To Cart On Product Display

WooCommerce: How to Display Ads on the Product Display Page (Add to Cart Section) – A Beginner’s Guide

Want to boost your WooCommerce store’s revenue? A smart way is to strategically place advertisements on your product display pages, especially around the “Add to Cart” button. This puts your promotions directly in front of customers when they’re most engaged with your product, increasing the chances of a click-through or conversion.

This guide will walk you through how to display ads in this high-conversion area, even if you’re a complete beginner with WordPress and WooCommerce. We’ll explore different methods, explaining the pros and cons of each, and providing practical examples.

Why Advertise Around the “Add to Cart” Button?

Think about the customer journey. They’ve landed on a product page, scrolled through images, read the description, and are seriously considering buying. The “Add to Cart” button is the final step before adding the item to their cart.

Placing an ad *near* this button is like catching a fish at the end of your fishing line. Here’s why it works:

• High Visibility: The “Add to Cart” button is a focal point on the page, ensuring your ad gets noticed.
• Targeted Audience: You’re reaching customers actively interested in the product category.
• Improved Conversion Rates: Relevant ads can nudge customers to add complementary products, upgrade their purchase, or take advantage of a special offer.

Imagine you’re selling hiking boots. Displaying an ad for high-quality hiking socks right above the “Add to Cart” button makes perfect sense. The customer is already thinking about hiking; why not remind them about the importance of good socks?

Methods to Display Ads Near the “Add to Cart” Button

Let’s explore some effective ways to inject ads into this prime real estate on your WooCommerce product pages.

#### 1. Using a Plugin (Recommended for Beginners)

The easiest and most newbie-friendly approach is to use a dedicated WooCommerce plugin. Several free and premium plugins offer the functionality to insert ads in specific locations on your product pages, including around the “Add to Cart” button.

Why use a plugin?

• No Coding Required: Most plugins offer a visual interface, so you don’t need to write any PHP or CSS code.
• Easy Configuration: You can easily specify the ad content, placement, and targeting options.
• Flexibility: Many plugins allow you to display different ad types, such as banners, text ads, or even related products.

Example Plugin: Ad Inserter

Ad Inserter is a popular, free plugin that provides a lot of control over ad placement. Here’s a simplified overview of how you might use it to display an ad above the “Add to Cart” button:

1. Install and Activate: Install and activate the Ad Inserter plugin from the WordPress plugin repository.

2. Create an Ad: In the Ad Inserter settings, create a new “Block” and paste your ad code (e.g., HTML for a banner ad, or a shortcode for another plugin).

3. Placement: Under the “Insertion” dropdown, you’ll need to use a “Hook” or “Custom” placement option. This requires you to know which WooCommerce hook you can use.

4. WooCommerce Hook: You need to figure out the hook you can use. A very common hook you can use is `woocommerce_before_add_to_cart_button`.

5. PHP Code (required only for hook/custom insertion): In the Ad Inserter configuration panel, set the “Insertion” option to “Custom” or “Hook”. Set “Hook name” to `woocommerce_before_add_to_cart_button`. Select “Insert” to “Before”.

6. Save Changes: Save the Ad Inserter settings.

Here’s how the PHP code would actually look like in your `functions.php` or code snippets plugin.

 /** 
Example code snippet for displaying ad banner before add to cart button
 */ function display_ad_before_add_to_cart() { echo '
'; echo ''; echo ''; echo '
'; } add_action( 'woocommerce_before_add_to_cart_button', 'display_ad_before_add_to_cart' ); 

Pros:

• Easiest method for non-developers.
• Wide range of plugin options available.
• Flexible customization options.

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Cons:

• Relies on plugin updates and compatibility.
• Can potentially add extra overhead to your site’s performance if you’re using too many plugins, or one that’s poorly written.

#### 2. Using WooCommerce Hooks (For More Control)

WooCommerce provides “hooks” – predefined points in the code where you can inject your own content. This approach requires some basic PHP knowledge, but it gives you precise control over the ad placement and content.

Steps:

1. Locate the Correct Hook: You need to identify the appropriate hook for inserting your ad around the “Add to Cart” button. Common hooks include:

• `woocommerce_before_add_to_cart_button`: Inserts content *before* the “Add to Cart” button.
• `woocommerce_after_add_to_cart_button`: Inserts content *after* the “Add to Cart” button.
• `woocommerce_before_single_product_summary` and `woocommerce_after_single_product_summary`: These are more general hooks but can be used if you target with CSS.

2. Add Code to `functions.php` (or a Code Snippets Plugin): You’ll add a PHP function that echoes your ad content and attaches it to the chosen hook. Important: Never directly edit your theme’s `functions.php` file. Use a child theme or a code snippets plugin to avoid losing your changes during theme updates.

Example Code (Using `woocommerce_before_add_to_cart_button`):

 /** 
Display a special offer above the "Add to Cart" button.
 */ function my_custom_ad_above_add_to_cart() { echo '
'; echo '
Limited Time Offer: Get 20% off your next purchase with code SAVE20!
'; echo '
'; } add_action( 'woocommerce_before_add_to_cart_button', 'my_custom_ad_above_add_to_cart' ); 

Explanation:

• `my_custom_ad_above_add_to_cart()` is the function that generates the ad content.
• `add_action()` hooks this function into `woocommerce_before_add_to_cart_button`, telling WordPress to execute the function at that specific point.
• The HTML is inside a div with class `my-custom-ad` so you can style it easily.

Pros:

• More control over placement and content.
• Avoids relying on third-party plugins.
• Can be more lightweight than using plugins.

Cons:

• Requires PHP Explore this article on How To Print Receipts From Woocommerce knowledge.
• Code snippets can break your site if not written correctly.
• Need to be careful not to interfere with the theme functionality.

#### 3. Modifying the WooCommerce Template Files (Advanced)

This is the most advanced method and is generally not recommended for beginners. It involves directly editing the template files responsible Check out this post: How To Do Multiple Product Codes On Woocommerce for displaying the product page. Incorrectly modifying these files can break your site.

Steps:

1. Copy the Template File: Learn more about How To See Abandoned Carts In Woocommerce First, *copy* the relevant template file (e.g., `single-product/add-to-cart/simple.php` for simple products, or `single-product/add-to-cart/variable.php` for variable products) from the WooCommerce plugin directory to your child theme’s `woocommerce` folder. This is crucial to prevent your changes from being overwritten during WooCommerce updates.

2. Edit the Copied Template File: Open the copied template file in your child theme and insert your ad code directly into the appropriate location, such as before or after the `` element for the “Add to Cart” button.

3. Save and Test: Save the modified template file and test the changes on your website.

Pros:

• Finest grain of control over placement and styling.
• No reliance on plugins.

Cons:

• Requires in-depth knowledge of WooCommerce template structure.
• Riskiest method; mistakes can break your site.
• Difficult to maintain with WooCommerce updates.

Best Practices for Advertising Near the “Add to Cart” Button

• Relevance is Key: Ensure your ads are *highly relevant* to the product being viewed. Offer complementary products, discounts on similar items, or bundles. Avoid displaying generic or unrelated ads.
• Mobile-Friendly: Your ads must be responsive and look good on all devices.
• Clear Call to Action: Use a clear and concise call to action, such as “Shop Now,” “Learn More,” or “Add to Cart.”
• Test and Optimize: Experiment with different ad placements, content, and designs to see what performs best. Track your click-through rates and conversions.
• Don’t Overdo It: Too many ads can be distracting and annoying to customers. Use ads sparingly and strategically.
• Consider Ad Design: Ensure the ad design is consistent with your brand and doesn’t clash with the product page’s overall aesthetic.

Example Scenario: Upselling and Cross-Selling

Let’s say you sell premium coffee beans. Here are some potential ad ideas for the “Add to Cart” area:

• Upselling: Above the “Add to Cart” button: “Upgrade to our Reserve blend for a richer, bolder flavor! Limited-time discount available.”
• Cross-Selling: Below the “Add to Cart” button: “Perfectly pairs with our stainless steel coffee grinder. Add it to your order now and save 15%!”

By carefully planning and implementing your ad strategy, you can leverage the strategic placement near the “Add to Cart” button to significantly increase your WooCommerce sales and customer engagement. Remember to start small, test thoroughly, and always prioritize the user experience.